BETTER HOMES AND GARDENS® REAL ESTATE ANNOUNCES BRAND REFRESH, EMPHASIZING ITS LIFESTYLE EXPERTISE AND REPUTABLE BRAND ROOTS
Better Homes and Gardens Real Estate , a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), has announced a brand refresh with the tagline "Nobody Knows Homes Better". This repositioning emphasizes the brand's lifestyle expertise and reputable roots, built on the century-long trusted Better Homes & Gardens media brand. The refresh aims to highlight BHGRE's commitment to providing exceptional boutique-level service and lifestyle expertise, with affiliated agents acting as "personal property curators".
The brand is focusing on equipping agents with tools, training, and resources to stay current with home design and industry trends. BHGRE is also releasing the "We Know" campaign ad and has produced a Home Trends Report based on Better Homes & Gardens audience research, looking ahead to 2025. The brand boasts a 99% client satisfaction rate and continues to position itself as a lifestyle leader in the real estate industry.
Better Homes and Gardens Real Estate, una filiale di Anywhere Real Estate Inc. (NYSE: HOUS), ha annunciato un rinfresco del marchio con il motto "Nessuno conosce le case meglio di noi". Questo riposizionamento pone l'accento sull'esperienza di vita del marchio e sulle sue radici reputabili, costruite su un secolo di fiducia nel brand media Better Homes & Gardens. Il rinfresco mira a evidenziare l'impegno di BHGRE nel fornire un servizio eccezionale a livello boutique e competenze nel lifestyle, con agenti affiliati che agiscono come "curatori personali delle proprietà".
Il marchio si sta concentrando nel fornire agli agenti strumenti, formazione e risorse per rimanere aggiornati sulle tendenze del design abitativo e del settore. BHGRE sta anche lanciando la campagna pubblicitaria "We Know" e ha prodotto un Rapporto sulle Tendenze Abitative basato sulla ricerca del pubblico di Better Homes & Gardens, guardando al 2025. Il marchio vanta un tasso di soddisfazione dei clienti del 99% e continua a posizionarsi come leader nel lifestyle nell'industria immobiliare.
Better Homes and Gardens Real Estate, una subsidiaria de Anywhere Real Estate Inc. (NYSE: HOUS), ha anunciado un refresco de marca con el lema "Nadie conoce las casas mejor". Este reposicionamiento enfatiza la experiencia de estilo de vida de la marca y sus raíces reputadas, construidas sobre un siglo de confianza en la marca mediática Better Homes & Gardens. El refresco tiene como objetivo resaltar el compromiso de BHGRE de proporcionar un servicio excepcional al nivel de boutique y experiencia en estilo de vida, con agentes afiliados que actúan como "curadores personales de propiedades".
La marca se está enfocando en equipar a los agentes con herramientas, capacitación y recursos para mantenerse al día con las tendencias en diseño de casas y la industria. BHGRE también está lanzando la campaña publicitaria "We Know" y ha producido un Informe sobre Tendencias de Viviendas basado en la investigación del público de Better Homes & Gardens, mirando hacia 2025. La marca cuenta con un 99% de tasa de satisfacción del cliente y continúa posicionándose como un líder en estilo de vida en la industria inmobiliaria.
Better Homes and Gardens Real Estate는 Anywhere Real Estate Inc. (NYSE: HOUS)의 자회사로, "누구보다도 주택을 잘 안다"는 태그라인과 함께 브랜드 리프레시를 발표했습니다. 이 재포지셔닝은 100년 이상의 신뢰받는 Better Homes & Gardens 미디어 브랜드에 기반한 브랜드의 라이프스타일 전문성과 평판을 강조합니다. 리프레시의 목표는 BHGRE가 예외적인 부티크 수준의 서비스와 라이프스타일 전문성을 제공하겠다는 약속을 강조하는 것으로, 제휴된 에이전트들이 "개인 재산 큐레이터" 역할을 수행합니다.
브랜드는 에이전트들에게 주택 디자인 및 산업 트렌드에 최신 정보를 유지할 수 있도록 도구, 교육 및 자원을 제공하는 데 집중하고 있습니다. BHGRE는 "We Know" 캠페인 광고를 출시하고, Better Homes & Gardens 청중 연구를 기반으로 2025년을 내다보는 주택 트렌드 보고서를 제작했습니다. 이 브랜드는 99%의 고객 만족률을 자랑하며, 부동산 업계에서 라이프스타일 리더로 자리 잡고 있습니다.
Better Homes and Gardens Real Estate, une filiale d'Anywhere Real Estate Inc. (NYSE: HOUS), a annoncé un rafraîchissement de marque avec le slogan "Personne ne connaît mieux les maisons". Ce repositionnement met l'accent sur l'expertise en matière de style de vie de la marque et ses racines réputées, bâties sur un siècle de confiance envers la marque médiatique Better Homes & Gardens. Le rafraîchissement vise à mettre en valeur l'engagement de BHGRE à fournir un service exceptionnel de niveau boutique et une expertise en style de vie, avec des agents affiliés agissant comme "curateurs personnels de propriétés".
La marque se concentre sur l'équipement des agents avec des outils, des formations et des ressources pour rester à jour avec les tendances en matière de conception de logements et du secteur. BHGRE lancera également la campagne publicitaire "We Know" et a produit un Rapport sur les tendances du logement basé sur la recherche de l'audience de Better Homes & Gardens, regardant vers 2025. La marque revendique un taux de satisfaction client de 99% et continue de se positionner comme un leader en style de vie dans l'industrie immobilière.
Better Homes and Gardens Real Estate, eine Tochtergesellschaft von Anywhere Real Estate Inc. (NYSE: HOUS), hat ein Brand Refresh mit dem Slogan "Niemand kennt Häuser besser" angekündigt. Dieses Repositionierung betont das Lifestyle-Wissen der Marke und ihre angesehenen Wurzeln, die auf dem jahrzehntelangen Vertrauen der Better Homes & Gardens Medienmarke basieren. Das Refresh zielt darauf ab, das Engagement von BHGRE für außergewöhnlichen Boutique-Service und Lifestyle-Expertise hervorzuheben, wobei angeschlossene Agenten als "persönliche Immobilienkuratoren" fungieren.
Die Marke konzentriert sich darauf, Agenten mit Werkzeugen, Schulungen und Ressourcen auszustatten, um mit aktuellen Trends im Wohnungsdesign und der Branche Schritt zu halten. BHGRE bringt auch die "We Know"-Kampagne heraus und hat einen Wohntrendsbericht erstellt, der auf der Forschung des Publikums von Better Homes & Gardens basiert und einen Ausblick auf 2025 gibt. Die Marke verfügt über eine 99% Kundenzufriedenheitsrate und positioniert sich weiterhin als Lifestyle-Leder in der Immobilienbranche.
- 99% client satisfaction rate indicates strong customer approval
- Brand refresh and new tagline may enhance market positioning
- Creation of Home Trends Report demonstrates forward-thinking approach
- Emphasis on agent training and resources could improve service quality
- None.
The real estate brand from the magazine you trust for all things home unveils "Nobody Knows Homes BetterSM" tagline
The refreshed campaign embodies the brand's commitment to providing exceptional boutique-level service and lifestyle expertise. As "personal property curators," affiliated agents and brokers offer a personalized approach to help ensure buyers find not just a house but the perfect home for their lifestyle.
With the evolution of Better Homes and Gardens Real Estate comes even greater commitment to ensuring affiliated agents and brokers have the tools, training and resources to stay on top of home design and industry trends. Specifically, the BHGRE® brand is creating opportunities for agents to expand their lifestyle skillset, leaning into knowledge within the brand network to further learn from other top professionals.
"True icons are consistently evolving to stay fresh and align with changing consumer interests and demands and this brand is no different," said Ginger Wilcox, President of Better Homes and Gardens Real Estate. "People want to work with an agent and brand that is reliable and trustworthy during one of the biggest decisions of their life – and we do just that."
Along with the new tagline, the brand is releasing the "We Know" campaign ad, which showcases how BHGRE® affiliated agents are uniquely positioned to meet consumers where they are and pay special attention to their clients' wants and needs. Whether it's a fixer-upper with tons of charm and potential, or a fully remodeled estate, the BHGRE brand understands all the big and small details that make a future home a source of joy and pride and promises to deliver better living.
As the brand looks ahead to 2025, BHGRE has produced the Home Trends Report based on Better Homes & Gardens audience research. This highlights key trends in the lifestyle space to inform consumers' everyday lives, but also how these insights can be examined from both a homebuying and selling lens.
The Better Homes and Gardens® Real Estate brand continues to cement itself as a lifestyle leader in the real estate industry. With the resource of brand trust for both homebuying and lifestyle knowledge, the brand continues to prove that "Nobody Knows Homes BetterSM."
About Better Homes and Gardens Real Estate LLC
The Better Homes and Gardens® Real Estate network is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, the Better Homes and Gardens Real Estate network embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.
The growing Better Homes and Gardens® Real Estate network includes approximately 11,700 independent sales associates in approximately 400 offices serving homebuyers and sellers across
Better Homes and Gardens®, BHGRE® and the Better Homes and Gardens Real Estate Logo are registered service marks owned by Meredith Operations Corporation and licensed to Better Homes and Gardens Real Estate LLC. Better Homes and Gardens Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
Media Contact
Misty.Beard@bhgre.com
Misty Beard
973-407-2331
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SOURCE Better Homes and Gardens Real Estate LLC
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