ANYWHERE(SM) ANNOUNCES REBRANDED BUSINESS UNITS
Anywhere Real Estate Inc. (NYSE: HOUS) unveiled a significant rebranding initiative, transitioning its major business units to Anywhere Brands, Anywhere Advisors, and Anywhere Integrated Services. This move, part of a broader corporate rebrand from Realogy Holdings, aims to enhance visibility and streamline real estate transactions. With over 21,000 offices globally and a focus on digital integration, Anywhere is positioned to facilitate approximately 1.5 million home transactions annually. The rebranding reflects a strategic shift to improve consumer experiences in real estate.
- Rebranding to Anywhere Brands, Anywhere Advisors, and Anywhere Integrated Services enhances brand visibility.
- The company is positioned as a global leader, supporting approximately 1.5 million home transactions in 2021.
- None.
Following landmark rebranding effort, company renames existing Franchise, Brokerage, and Title & Settlement businesses, debuting Anywhere Brands, Anywhere Advisors, and Anywhere Integrated Services
MADISON, N.J., July 14, 2022 /PRNewswire/ -- Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in residential real estate services (formerly known as Realogy Holdings Corp.), today announced new naming conventions for its business units as part of its recent corporate rebrand.
Realogy Franchise Group, a leading franchisor of residential real estate brokerages with over 21,000 offices and approximately 332,000 independent sales associates in 119 countries and territories around the world, will be rebranded as Anywhere Brands. Realogy Brokerage Group, one of the nation's largest owners and operators of residential real estate brokerages with 680 brokerage offices and approximately 56,000 independent sales agents principally under the Coldwell Banker®, Corcoran®, and Sotheby's International Realty® brand names, will be rebranded as Anywhere Advisors. Finally, Realogy Title Group, the company's title, mortgage and insurance business, will be rebranded as Anywhere Integrated Services.
"The scale and synergy of our core businesses make Anywhere a global leader in real estate, and now, the renaming of these segments will more effectively highlight our renowned brokerage brands, trusted relationship with the consumer, and deep service integration," said Ryan Schneider, Anywhere president and chief executive officer. "Each of these businesses play an essential role as we move forward with our vision to empower everyone's next move by building a more push-button-simple real estate transaction process."
In June 2022, the company officially completed its corporate rebrand from Realogy to Anywhere, signifying a strategic emphasis on building a more frictionless and digitized home buying and selling experience for anyone, anywhere. With its renowned brokerage brands – Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Corcoran®, ERA®, and Sotheby's International Realty® – as well as national title, settlement, and relocation companies and scaled mortgage origination and underwriting joint ventures, Anywhere is uniquely positioned to deliver a more streamlined transaction framework for consumers at any point in the real estate transaction.
For more information, please visit anywhere.re and sign up for investor alerts at ir.anywhere.re. Follow Anywhere on social media by visiting its LinkedIn, Twitter, and Instagram pages.
About AnywhereSM
Anywhere Real Estate Inc. (NYSE: HOUS) is on a mission to empower everyone's next move. Home to some of the most recognized brands in real estate – Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Corcoran®, ERA®, and Sotheby's International Realty® – the AnywhereSM portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures. Supporting approximately 1.5 million home transactions in 2021, Anywhere is focused on simplifying, digitizing, and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey. With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the U.S. and approximately 136,400 independent sales agents in 118 other countries and territories. Recognized for eleven consecutive years as one of the World's Most Ethical Companies, Anywhere has also been designated a Great Place to Work four years in a row, named one of LinkedIn's 2022 Top Companies in the U.S., and honored by Forbes as one of the World's Best Employers 2021.
Media Contacts
Anywhere
Brianna Patrizio
Brianna.patrizio@anywhere.re
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SOURCE Anywhere Real Estate Inc.
FAQ
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