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Hisense Kelon (HNKLY) delivers innovative consumer electronics and smart home solutions across global markets. This news hub provides investors and industry observers with essential updates about the company’s strategic developments.
Track all official announcements including quarterly earnings reports, product launch details, and partnership agreements. Our curated collection also features coverage of the company’s sustainability initiatives and technology advancements in smart TVs and home appliances.
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Hisense, a global home appliance and consumer electronics brand, has partnered with the UEFA Foundation to launch 'Faith In Young Champions,' a public welfare initiative during EURO 2024. The project uses innovative robots to allow hospitalized children from 22 countries to virtually attend 23 EURO 2024 matches, interacting with players and accessing exclusive areas.
As part of its commitment to improving children's lives, Hisense provided state-of-the-art commercial products like interactive displays to a hospital in South Africa. The UEFA Foundation, established in 2015, shares Hisense's focus on youth care and social responsibility. The collaboration is highlighted by the slogan 'BECAUSE EVERY CHILD IS A CHAMPION' displayed on LED boards during EURO 2024 matches.
Hisense's corporate culture emphasizes charitable endeavors and social responsibility. The company exports ultrasound and other medical equipment to over 20 countries and has gained market traction with its commercial display products in over 40 countries. This partnership with UEFA Foundation represents an upgrade in Hisense's CSR efforts, moving beyond product sponsorship to create meaningful experiences for children in need.
Hisense achieved a significant milestone in the global TV market, reaching 2.326 million units shipped in December 2022, securing the top spot globally. This accomplishment follows its previous 2nd place finish for the year, with a 12.06% market share. Notably, Hisense's overseas shipments rose 12.2% year-on-year, particularly thriving in Europe, Japan, and emerging markets. As an Official Sponsor of the FIFA World Cup 2022, Hisense emphasized its position with the tagline "China's No.1, World's No.2". With over 54 years of experience, Hisense continues to focus on innovation and sustainability across its diverse product range.
On October 20, FIFA President Gianni Infantino announced that Hisense will be the official sponsor of the FIFA World Cup Qatar 2022. This partnership marks the fourth consecutive year that Hisense, the only Chinese company to sponsor such high-profile events, aims to enhance the football viewing experience through technological innovations. Hisense's laser TV technology, which consumes over 50% less power than traditional LCDs, reflects its commitment to sustainability. The collaboration seeks to create an unforgettable experience during the Qatar World Cup, showcasing advanced display technologies and promoting energy conservation.
Hisense officially showcased its U7 TV series during UEFA EURO 2020, marking its return as a sponsor after five years. The event, held in Rome, is the first major international sports tournament since the pandemic. Hisense's U7G-Pro TV, with advanced features like a peak brightness of 1600nit and a 144HZ refresh rate, has gained popularity, consistently ranking among China's top-selling TVs. The tournament coincided with the Dragon Boat Festival, boosting interest among Chinese viewers, particularly for matches featuring favored teams like Belgium and England.
Hisense's HI-NANO technology has been certified effective against SARS-CoV-2, showing an inhibition rate of 93.54% by Texcell. It also proved to eliminate over 99.37% of H1N1 in 2 hours. This ion generator, integrated into various air conditioning units, releases high concentrations of ions to neutralize bacteria and viruses. The HI-NANO technology will debut in multiple European markets in May 2021, alongside Hisense's commitment to green technology that reduces greenhouse gas emissions by applying low-carbon refrigerants, potentially cutting CO2 emissions by 1.16 million tons.
Hisense launched its EURO 2020 strategic marketing theme, 'Hi Champion', emphasizing its market leadership and commitment to quality. The company unveiled the U7G-PRO TV, touted as the world's first ULED XDR TV with peak brightness of 1633 nits and advanced image processing capabilities. Hisense's overseas revenue reached RMB 54.8 billion in 2020, marking an 18.6% year-over-year increase. The marketing strategy aims to boost brand recognition through sponsorship of top sporting events, similar to strategies used by global brands like Coca-Cola and Samsung.
Hisense announced a significant investment of 260 million USD to establish a new Home Appliance Industrial Park in Monterrey, Mexico. This facility, covering 252,600 square meters, is expected to create over 7,000 jobs in five years. This marks Hisense's second industrial park in Mexico, reflecting confidence in the North American market. The park aims to enhance supply chain efficiency and localize R&D and production for the American market, supporting Hisense’s goal of expanding its influence in North America, Central, and South America.
Hisense, a leader in consumer electronics, has partnered with Fnatic, a top esports organization, to create engaging content featuring Hisense appliances. This multi-year collaboration will include product reviews and video collaborations, aimed at enhancing the esports experience for fans. All Fnatic facilities will utilize Hisense products, widening the audience reach and strengthening Fnatic’s presence in China. Hisense aims to support fans in enjoying esports through their smart home appliances, reflecting the company’s commitment to quality and innovation.
Hisense has maintained its position as the leading player in the Chinese TV market for 16 consecutive years as of September 2020. The company announced its collaboration with renowned actress Gong Li as its global brand ambassador, enhancing its international marketing efforts following the release of the movie 'Leap.' Hisense holds a dominant share in high-end large screen TVs, particularly Laser TVs. The cooperation reflects Hisense's commitment to quality and technology, aligning with Gong Li's professional image, which adds value to their branding.