Hisense's Release of EURO 2020 Strategic Theme and the World's First U7 Product

Rhea-AI Summary

Hisense launched its EURO 2020 strategic marketing theme, 'Hi Champion', emphasizing its market leadership and commitment to quality. The company unveiled the U7G-PRO TV, touted as the world's first ULED XDR TV with peak brightness of 1633 nits and advanced image processing capabilities. Hisense's overseas revenue reached RMB 54.8 billion in 2020, marking an 18.6% year-over-year increase. The marketing strategy aims to boost brand recognition through sponsorship of top sporting events, similar to strategies used by global brands like Coca-Cola and Samsung.

Positive

• Hisense's overseas revenue grew by 18.6% YOY to RMB 54.8 billion in 2020.
• Launch of the U7G-PRO TV, with groundbreaking features like ULED XDR technology.
• Strategic marketing around EURO 2020 aims to enhance brand visibility and sales.

Negative

• None.

SHANGHAI and QINGDAO, China, March 24, 2021 /PRNewswire/ -- "The holding of EURO 2020 in June this year as scheduled will be the first large-scale sports event after the coronavirus pandemic, which will definitely cause a 'retaliatory' audience rating, with amazing explosive power". On March 24, at the Hisense Customer Conference and EURO 2020 Strategic Release Conference held in Shanghai, China, Tang Qian, Deputy General Manager of the Brand Management Department of Hisense Group, officially launched the strategic marketing theme of EURO 2020 for China: "Hi Champion".

Hi, the abbreviation of Hisense, aims to pay tribute to consumers and partners; the Champion not only explains Hisense's leading advantages and market position in major categories and industries, but also Hisense's persistence and firmness of champion quality and champion technology.

On the same day, Hisense also officially launched the new matrix of customized TV U7 for the 60th anniversary of the EURO in the world. Fisher Yu, the President of Hisense Visual Technology, has announced that the Hisense U7 series TV is to become the world's largest selling item TV in history, becoming a generation of classics and legends.

Hisense U7G-PRO is the world's first ULED XDR TV with 5 times the dynamic range of ordinary TV and a peak brightness of up to 1633 nits, representing the highest level of 4k TVs in the world. Meanwhile, the new Hisense U7 TV will be equipped with a new generation of image processing chip──the Digital Video Processing Chip U+ Super Picture Quality chip, from the scene to the target metadata processing, the performance is 100% better than the third generation. 

As a tournament-grade flagship TV, the Hisense U7G Pro series supports technologies such as AI Green Field, Do Not Disturb Mode, AI Viewing, Multi-view Viewing and Picture-in-Picture Viewing to assist fans to watch the game immersively.

The U7, the champion item of the EURO 2020, is seen by the Chinese home appliance industry as a major upgrade in the comprehensive strength of hardware, picture quality chips and light control capabilities. Hisense U7G series new TV has been officially pre-ordered.

From 2016 to 2018 to the EURO 2020, Hisense has continued to sponsor top sporting events, which is unprecedented among Chinese companies. In 2020, Hisense's overseas revenue was RMB 54.8 billion, increased by 18.6% YOY.

In 2021, the core of Hisense's "Integration of Brand and Sales Growth" strategy is to leverage the marketing of top international events and focus on the sales of core item products. Previously, Coca-Cola, Samsung, Sony and other top global brands have risen rapidly from "national companies" to "global companies" through sponsoring top events.

View original content:http://www.prnewswire.com/news-releases/hisenses-release-of-euro-2020-strategic-theme-and-the-worlds-first-u7-product-301254856.html

SOURCE Hisense

FAQ

What are the key features of Hisense's U7G-PRO TV launched for EURO 2020?

The Hisense U7G-PRO TV boasts ULED XDR technology, a peak brightness of 1633 nits, and advanced image processing with the U+ Super Picture Quality chip.

How much did Hisense's overseas revenue increase in 2020?

Hisense's overseas revenue increased by 18.6% year-over-year, reaching RMB 54.8 billion in 2020.

What is the significance of the 'Hi Champion' theme for Hisense in EURO 2020?

The 'Hi Champion' theme reflects Hisense's commitment to quality and its competitive position in the market, aiming to connect with consumers and partners.

What marketing strategy is Hisense employing for brand growth in 2021?

Hisense's 2021 strategy focuses on integrating brand growth with marketing through sponsorship of top international events to boost sales of core products.