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HomeServe Welcomes Andy Yost as New Chief Marketing Officer
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
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Rhea-AI Summary
HomeServe has appointed Andy Yost as the new Chief Marketing Officer, effective August 8. Yost succeeds Mike Rauscher, who has retired after leading the company during significant growth, expanding the customer base from 300,000 to nearly 5 million. Yost brings nearly 30 years of marketing experience from roles at Kinsa, Gannett, and others. CEO Tom Rusin expressed enthusiasm for Yost's team-building approach, aiming to enhance market share and brand recognition.
Positive
Appointment of Andy Yost as Chief Marketing Officer.
Yost has extensive marketing experience and leadership skills.
Company's customer base grew from 300,000 to nearly 5 million during Rauscher's tenure.
HomeServe serves over 4.8 million customers in the US and Canada.
Negative
None.
NORWALK, Conn.--(BUSINESS WIRE)--
HomeServe has named Andy Yost as its new Chief Marketing Officer and member of the North American Board. Yost joined HomeServe Aug. 8 and replaces Mike Rauscher, who has been with HomeServe since 2008 and has retired.
Yost brings nearly 30 years of marketing leadership and experience to HomeServe, most recently serving in a similar role at Kinsa, a health tech startup, leading B2B/B2C marketing. Additionally, he’s helped establish commercial excellence, set strategic direction and created value for other start-up companies and industry-leading corporations, including Gannett, Viacom, Dow Jones, Columbia House and American Express.
“In addition to his marketing excellence, I’m particularly excited about his clear commitment to people,” said Tom Rusin, CEO HomeServe North America. “Andy is passionate about building high performing teams that enable people to take chances and grow their careers and encouraging them to be creative, innovative and strategic in their approach to helping grow market share and brand recognition.”
Mike Rauscher leaves HomeServe after leading the company’s direct marketing efforts through a period of unprecedented growth for the North American business. During his tenure, HomeServe’s customer base has grown from 300,000 to nearly 5 million. In addition to leading the marketing function, Rauscher also led the account management function for several years, managing HomeServe’s relationships with the company’s municipal and utility partners. He was also a valued member of HomeServe’s North American Board.
HomeServe USA Corp. (HomeServe) is a customer-focused company that enables utilities and municipalities to educate, protect and advocate for their customers who are faced with home repair emergencies. Serving more than 4.8 million customers across the US and Canada and working through over 1,100 leading municipal and utility partners, HomeServe protects homeowners against the expense and inconvenience of plumbing, electrical, HVAC and other home repair emergencies.
Through its network of skilled locally based technicians, HomeServe makes a repair or install in a customer’s home every 34 seconds. HomeServe is also a leading provider of residential Energy Efficiency Solutions. Over the past twelve months, HomeServe has installed almost $100 million dollars’ worth of residential HVAC efficiency upgrades.
HomeServe has an exceptional customer satisfaction rating, is accredited with an A+ grade from the Better Business Bureau and the Service Line Warranty Program is endorsed by the National League of Cities. For more information about HomeServe, a certified Great Place to Work and Stevie Awards winner for Sales and Service, please go to www.homeserve.com. Connect with HomeServe on Facebook and Twitter @HomeServeUSA and on LinkedIn @HomeServe-USA. For news and information follow on Twitter @HomeServeUSNews.
