Faro Blanco Resort & Yacht Club Joins Curio Collection by Hilton and Unveils $14 Million Transformation
Faro Blanco Resort & Yacht Club has joined the Curio Collection by Hilton portfolio, unveiling a $14 million transformation. Located in Marathon, Florida Keys, the resort offers 125 newly renovated guest rooms with bayside views. Amenities include four outdoor pools, beach access, and guided snorkeling and fishing charters. A new full-service spa is planned for late 2024, complementing the state-of-the-art fitness center. The resort boasts over 40,000 square feet of reimagined meeting space. Dining options include El Farito for casual fare, Lighthouse Kitchen + Bar for refined coastal dining, and Blue Waters Bar & Grill for poolside meals. The historic Parrish House will be renovated into a private two-bedroom bungalow.
Il Faro Blanco Resort & Yacht Club è entrato a far parte del portfolio Curio Collection by Hilton, svelando una trasformazione da 14 milioni di dollari. Situato a Marathon, nelle Florida Keys, il resort offre 125 camere per gli ospiti recentemente ristrutturate con vista sulla baia. Tra i servizi ci sono quattro piscine all'aperto, accesso alla spiaggia e gite di snorkeling e pesca guidate. È prevista l'apertura di una nuova spa a servizio completo per la fine del 2024, che si aggiungerà al centro fitness all'avanguardia. Il resort vanta oltre 40.000 piedi quadrati di spazi per incontri ripensati. Le opzioni di ristorazione includono El Farito per un pasto informale, Lighthouse Kitchen + Bar per una cucina costiera raffinata, e Blue Waters Bar & Grill per pasti a bordo piscina. La storica Parrish House sarà ristrutturata in un bungalow privato con due camere da letto.
El Faro Blanco Resort & Yacht Club se ha unido al portafolio de Curio Collection by Hilton, revelando una transformación de 14 millones de dólares. Ubicado en Marathon, Florida Keys, el resort ofrece 125 habitaciones para huéspedes recién renovadas con vistas a la bahía. Las comodidades incluyen cuatro piscinas al aire libre, acceso a la playa y excursiones guiadas de esnórquel y pesca. Se planea una nueva spa de servicio completo para finales de 2024, que complementará el gimnasio de última generación. El resort cuenta con más de 40,000 pies cuadrados de espacio de reuniones reinventado. Las opciones gastronómicas incluyen El Farito para comida casual, Lighthouse Kitchen + Bar para una cena costera refinada, y Blue Waters Bar & Grill para comidas junto a la piscina. La histórica Parrish House será renovada en un bungalow privado de dos habitaciones.
파로 블랑코 리조트 & 요트 클럽은 힐튼의 큐리오 컬렉션 포트폴리오에 합류하며 1400만 달러의 변화를 공개했습니다. 플로리다 키스의 마라톤에 위치한 이 리조트는 새롭게 리모델링된 125개의 객실을 베이 사이드 전망과 함께 제공합니다. 시설로는 4개의 야외 수영장, 해변 접근, 그리고 가이드 스노클링 및 낚시 차터가 포함됩니다. 2024년 말에는 최신 시설을 갖춘 피트니스 센터를 보완하는 새로운 풀 서비스 스파가 예정되어 있습니다. 리조트는 재구성된 4만 평방피트의 회의 공간을 자랑합니다. 식사 옵션으로는 캐주얼 요리를 위한 El Farito, 세련된 해안식사를 위한 Lighthouse Kitchen + Bar, 수영장 옆 식사를 위한 Blue Waters Bar & Grill이 있습니다. 역사적인 패리시 하우스는 두 개의 침실을 갖춘 개인형 방갈로로 리모델링될 예정입니다.
Le Faro Blanco Resort & Yacht Club a rejoint le portefeuille Curio Collection by Hilton, révélant une transformation de 14 millions de dollars. Situé à Marathon, dans les Florida Keys, le complexe propose 125 chambres d'hôtes récemment rénovées avec vue sur la baie. Parmi les équipements, on trouve quatre piscines extérieures, un accès à la plage et des excursions de snorkeling et de pêche guidées. Un nouveau spa à service complet est prévu pour fin 2024, complétant le centre de fitness à la pointe de la technologie. Le complexe dispose de plus de 40 000 pieds carrés d'espace de réunion repensé. Les options de restauration incluent El Farito pour des repas décontractés, Lighthouse Kitchen + Bar pour une cuisine côtière raffinée, et Blue Waters Bar & Grill pour un repas au bord de la piscine. La maison historique Parrish sera rénovée en un bungalow privé avec deux chambres.
Das Faro Blanco Resort & Yacht Club ist Teil des Portfolios Curio Collection by Hilton geworden und hat eine 14 Millionen Dollar umfassende Transformation angekündigt. Das Resort, gelegen in Marathon, Florida Keys, bietet 125 neu renovierte Gästezimmer mit Blick auf die Bucht. Zu den Annehmlichkeiten gehören vier Außenpools, Zugang zum Strand und geführte Schnorchel- und Angelausflüge. Ein neuer Full-Service-Spa ist für Ende 2024 geplant, der das hochmoderne Fitnesscenter ergänzt. Das Resort verfügt über mehr als 40.000 Quadratfuß neu gestalteten Tagungsraum. Zu den gastronomischen Angeboten gehören El Farito für legere Speisen, Lighthouse Kitchen + Bar für raffinierte Küstenküche und Blue Waters Bar & Grill für Poolgerichte. Das historische Parrish House wird in ein privates Bungalow mit zwei Schlafzimmern umgebaut.
- $14 million renovation enhancing resort facilities and guest experience
- 125 newly renovated guest rooms with modern amenities
- Addition of four outdoor pools, including an infinity pool
- Over 40,000 square feet of reimagined meeting space
- Planned addition of a full-service spa in late 2024
- Diverse dining options catering to various preferences
- None.
Insights
The $14 million renovation and rebranding of Faro Blanco Resort & Yacht Club as part of Hilton's Curio Collection marks a significant development in the Florida Keys' hospitality landscape. This investment demonstrates Prime Hospitality Group's commitment to elevating the property's offerings and positioning it as a luxury destination.
The renovation's focus on modernizing accommodations, expanding amenities and enhancing dining options aligns with current trends in the upscale resort sector. The addition of a full-service spa, set to open later in 2024, is particularly noteworthy as wellness tourism continues to grow in popularity.
The resort's 40,000 square feet of reimagined meeting space positions it well to capture a share of the lucrative MICE (Meetings, Incentives, Conferences and Exhibitions) market, which has been rebounding post-pandemic. This diversification of revenue streams could prove beneficial for the property's financial stability.
However, the success of this investment will largely depend on the resort's ability to attract high-end travelers and differentiate itself in the competitive Florida Keys market. The affiliation with Hilton's Curio Collection should provide access to a broader customer base and potentially boost occupancy rates, but it will be important to monitor how this translates into RevPAR (Revenue Per Available Room) growth over the coming years.
The rebranding and renovation of Faro Blanco Resort & Yacht Club come at an opportune time for the Florida Keys tourism market. Post-pandemic travel trends show a strong preference for domestic, drivable destinations with outdoor recreational opportunities – a niche that the Florida Keys and this resort in particular, are well-positioned to fill.
The resort's emphasis on both relaxation and adventure aligns perfectly with the evolving preferences of modern travelers, especially millennials and Gen Z, who seek experiential stays. The addition of guided snorkeling and fishing charters through the partnership with Faro Blanco Marina caters to this demand for unique, local experiences.
However, it's important to note the potential challenges. The Florida Keys have been grappling with environmental concerns, including coral reef degradation and rising sea levels. The resort's success may partly depend on its ability to implement and market sustainable practices, which are increasingly important to eco-conscious travelers.
Additionally, the 125-room capacity puts this property in the mid-size range for the area. While this allows for a more personalized experience, it may limit the resort's ability to benefit from economies of scale compared to larger properties in the region. The resort's performance should be closely monitored against local occupancy rates and ADR (Average Daily Rate) benchmarks to gauge its competitive position in the market.
Prime Hospitality Group Debuts Newly Renovated Curio Collection by Hilton Hotel in the Florida Keys, Promising Unmatched Experiences and Adventure
ELEVATED ACCOMMODATIONS
Faro Blanco Resort & Yacht Club offers spacious accommodations with stunning bayside views of the Florida Keys. Featuring 125 generously sized guest rooms, the resort will provide a refined residential experience adorned with luxurious details. Each room is designed for modern comfort and has a 42" wide-screen TV, sleeper sofa, complimentary WiFi, luxury skin and hair amenities, a mini fridge and a contemporary bathroom.
Newly renovated Premier King Rooms exude timeless luxury with natural wood tones, plush bedding and tropical-inspired art, accommodating up to four guests. The Premier Two Queen Rooms offer a modern coastal living space with two queen beds and a sleeper sofa, ideal for up to six guests. Each room will also include newly added coffee bars, vanities and workstations for convenience and luxury.
Known to be one of the oldest buildings in
BESPOKE AMENITIES
Tailored for both relaxation and adventure, Faro Blanco Resort & Yacht Club Marathon offers an exceptional range of amenities. This premier destination features four outdoor pools, including an infinity pool that provides an expansive setting for sunbathing and recreation. Guests can take advantage of sunning beach access and enjoy guided snorkeling and fishing charters through the resort's exclusive partner Faro Blanco Marina, A Suntex Experience.
Later in 2024, a new full-service spa will invite guests to indulge in serene treatment rooms and a curated selection of island-inspired therapies crafted from fresh botanicals and marine extracts. Complementing the wellness experience, the resort boasts a state-of-the-art fitness center with diverse workout options, including weekly yoga classes on the beach.
Additionally, with over 40,000 square feet of reimagined meeting space, Faro Blanco Resort & Yacht Club Marathon offers versatile venues that embrace the island's dynamic ambiance. Whether on the expansive event lawn or the marina-view pool deck, every event is elevated by the resort's breathtaking waterfront vistas and chef-curated culinary experiences.
CULINARY DELIGHTS
A highlight of Faro Blanco Resort & Yacht Club is its diverse dining options, catering to various tastes and preferences. El Farito serves handcrafted coffee, fresh pastries, breakfast favorites and convenient grab-and-go items daily, offering a perfect start to the day.
Lighthouse Kitchen + Bar, set against the breathtaking backdrop of the historic Faro Blanco Lighthouse and marina, epitomizes refined coastal dining. Embracing a "Rosé all day" culture, this exquisite venue now offers breakfast, lunch, dinner, happy hour and poolside dining. The newly curated menu showcases an array of gourmet seafood creations, crafted with the freshest ingredients.
Blue Waters Bar & Grill, located by the infinity pool in the Courtyard Faro Blanco building, provides a casual dining experience with local fresh fare, including
Faro Blanco Resort & Yacht Club Marathon, Curio Collection by Hilton is located at 1996 Overseas Highway,
About Faro Blanco Resort
Located in the heart of the Florida Keys, Faro Blanco Resort offers unique opportunities for tranquility and adventure, as well as two breathtaking resort properties: Faro Blanco Resort & Yacht Club, Curio Collection by Hilton and Courtyard Faro Blanco Resort. Located along Overseas Highway, the property welcomes guests with 250 guest rooms, including the restored historic Parrish House, which will debut as a private suite in late 2024. Faro Blanco Resort represents the largest resort in the area with 250 guest rooms, four pools, four dining options, a white sand beach, watersports, and an onsite marina partner offering fishing and snorkeling excursions. Guests can anticipate exceptional experiences across the resort collection, including a renovated pool deck with new cabanas later this year. For reservations, visit faroblancoresort.com or call 305-743-1234.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World's Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.
About Curio Collection by Hilton
Curio Collection by Hilton is a global portfolio of more than 160 individually remarkable hotels hand-picked to immerse guests in one-of-a-kind moments in the world's most sought-after destinations. Each hotel in the Curio Collection evokes a bespoke story through distinctive architecture and design, world-class food & beverage and curated experiences, while providing the benefits of Hilton and its award-winning guest loyalty program Hilton Honors. Experience Curio Collection by Hilton by booking at curiocollection.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Curio Collection by Hilton at stories.hilton.com/curio, and follow the brand on Facebook, Instagram, and Twitter.
About Prime
Prime Group's vertically integrated approach unifies multiple Real Estate disciplines under one roof. A multifaceted company with a vision toward improved, sustainable real estate development with efficient utilization of our diverse strengths, strategic affiliates, and talented in-house professionals. The resulting effort is a robust portfolio of retail centers, offices, mixed-use, hotels, resorts, restaurants, and residential single and multifamily communities; each supported and sustained through technology, planning, and experienced, skilled personnel. Prime Group is a privately owned company with the agility and strength to leverage unique opportunities. With growth as a measure of our success, Prime Group's core affiliates shift and share resources to better support our projects, processes, companies, and clients. Prime Group began as a residential, commercial, and retail developer and operator of office and hospitality specialties, consultation, and management under the leadership of Chairman Fred Abbo and CEO Larry Abbo.
About Shaner Hospitality
Headquartered in
Contact: FaroBlanco@quinn.pr
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SOURCE Prime Hospitality Group
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