Hilton Meetings & Events Trends Report Ushers in ‘Year of the Meetings Maximizer’
Hilton has launched 'World's Most Welcoming Events,' a new initiative highlighting transformative trends in meetings and events, accompanied by their 2025 Trends Report. Based on a survey of over 1,000 U.S. adults, the report reveals key trends in event experiences:
The study identified three major trends: 'Event Prep 2.0', showing 71% of attendees prefer receiving agendas in advance; 'Sound Shhhift', with 78% of respondents needing breaks during events; and 'Pod Squad Travel', where 82% prefer attending events with known colleagues.
Notable findings include: 71% of respondents met career-advancing contacts at work events, 60% want food menus in advance, and 79% of Gen Z experience anxiety about appropriate attire. The initiative includes a new World's Most Welcoming Events Playbook, offering solutions for planners and attendees to create more welcoming event experiences.
Hilton ha lanciato 'Eventi Più Accoglienti del Mondo', una nuova iniziativa che mette in evidenza le tendenze trasformative nei meeting e negli eventi, accompagnata dal Rapporto sulle Tendenze 2025. Basato su un sondaggio di oltre 1.000 adulti americani, il rapporto rivela le tendenze chiave nelle esperienze di evento:
Lo studio ha identificato tre tendenze principali: 'Event Prep 2.0', che mostra come il 71% dei partecipanti preferisca ricevere le agende in anticipo; 'Sound Shhhift', con il 78% dei rispondenti che ha bisogno di pause durante gli eventi; e 'Pod Squad Travel', dove l'82% preferisce partecipare a eventi con colleghi conosciuti.
I risultati notevoli includono: il 71% dei rispondenti ha incontrato contatti per l'avanzamento della carriera durante eventi lavorativi, il 60% desidera avere i menu del cibo in anticipo, e il 79% della Generazione Z prova ansia riguardo all'abbigliamento appropriato. L'iniziativa include un nuovo Playbook degli Eventi Più Accoglienti del Mondo, che offre soluzioni per i pianificatori e i partecipanti per creare esperienze di evento più accoglienti.
Hilton ha lanzado 'Los Eventos Más Acogedores del Mundo', una nueva iniciativa que destaca las tendencias transformadoras en reuniones y eventos, acompañada por su Informe de Tendencias 2025. Basado en una encuesta a más de 1,000 adultos estadounidenses, el informe revela las tendencias clave en las experiencias de eventos:
El estudio identificó tres tendencias principales: 'Event Prep 2.0', que muestra que el 71% de los asistentes prefiere recibir las agendas con antelación; 'Sound Shhhift', con el 78% de los encuestados necesitando pausas durante los eventos; y 'Pod Squad Travel', donde el 82% prefiere asistir a eventos con colegas conocidos.
Los hallazgos notables incluyen: el 71% de los encuestados conoció contactos que impulsaron su carrera en eventos laborales, el 60% quiere menús de comida con antelación, y el 79% de la Generación Z experimenta ansiedad sobre la vestimenta apropiada. La iniciativa incluye un nuevo Manual de Eventos Más Acogedores del Mundo, que ofrece soluciones para planificadores y asistentes para crear experiencias de evento más acogedoras.
힐튼이 '가장 환영받는 세계의 이벤트'라는 새로운 이니셔티브를 시작했습니다. 이 이니셔티브는 회의 및 이벤트의 변화하는 트렌드를 강조하며 2025 트렌드 보고서와 함께 발표되었습니다. 1,000명 이상의 미국 성인을 대상으로 한 설문조사를 기반으로 한 이 보고서는 이벤트 경험에서의 주요 트렌드를 밝혀냅니다:
이 연구는 세 가지 주요 트렌드를 확인했습니다: '이벤트 준비 2.0', 참석자의 71%가 미리 일정표를 받는 것을 선호한다고 나타났습니다; '소리 변화', 응답자의 78%가 이벤트 중 휴식이 필요하다고 밝혔습니다; 그리고 '팀원 여행', 82%가 알고 있는 동료와 함께 이벤트에 참석하는 것을 선호한다고 응답했습니다.
주목할 만한 발견으로는: 응답자의 71%가 직장 이벤트에서 경력 발전에 도움이 되는 인맥을 만났으며, 60%는 미리 음식 메뉴를 원하고, Z세대의 79%가 적절한 복장에 대한 불안을 경험하고 있습니다. 이 이니셔티브는 더 환영받는 이벤트 경험을 만들기 위한 계획자와 참석자를 위한 솔루션을 제공하는 '가장 환영받는 이벤트 플레이북'을 포함합니다.
Hilton a lancé 'Les Événements les Plus Accueillants du Monde', une nouvelle initiative mettant en avant les tendances transformations dans les réunions et événements, accompagnée de son Rapport sur les Tendances 2025. Basé sur une enquête auprès de plus de 1.000 adultes américains, le rapport révèle les tendances clés des expériences événementielles :
La recherche a identifié trois grandes tendances : 'Event Prep 2.0', montrant que 71% des participants préfèrent recevoir les ordres du jour à l'avance ; 'Sound Shhhift', avec 78% des répondants ayant besoin de pauses pendant les événements ; et 'Pod Squad Travel', où 82% préfèrent assister à des événements avec des collègues connus.
Des résultats notables incluent : 71% des répondants ont rencontré des contacts favorisant leur carrière lors d'événements professionnels, 60% souhaitent avoir des menus de nourriture à l'avance, et 79% de la génération Z éprouve de l'anxiété concernant une tenue appropriée. L'initiative comprend un nouveau Manuel des Événements les Plus Accueillants du Monde, offrant des solutions aux organisateurs et aux participants pour créer des expériences événementielles plus accueillantes.
Hilton hat 'Die Weltweit Gästefreundlichsten Veranstaltungen' ins Leben gerufen, eine neue Initiative, die transformative Trends in Meetings und Veranstaltungen hervorhebt, begleitet von ihrem Trendsbericht 2025. Der Bericht basiert auf einer Umfrage unter mehr als 1.000 US-Erwachsenen und zeigt wichtige Trends in der Veranstaltungserfahrung auf:
Die Studie identifizierte drei Haupttrends: 'Event Prep 2.0', wonach 71% der Teilnehmer es bevorzugen, die Agenda im Voraus zu erhalten; 'Sound Shhhift', wobei 78% der Befragten während Veranstaltungen Pausen benötigen; und 'Pod Squad Travel', bei dem 82% es vorziehen, Veranstaltungen mit bekannten Kollegen zu besuchen.
Bemerkenswerte Befunde sind: 71% der Befragten haben bei beruflichen Veranstaltungen Kontakte knüpfen können, die ihre Karriere voranbrachten, 60% wollen Essensmenüs im Voraus, und 79% der Generation Z haben Angst vor angemessener Kleidung. Die Initiative umfasst ein neues Handbuch für die weltweit gästefreundlichsten Veranstaltungen, das Planern und Teilnehmern Lösungen bietet, um einladendere Veranstaltungserlebnisse zu schaffen.
- Survey reveals strong networking potential with 71% of attendees making career-advancing connections
- High engagement metrics with 82% preferring to attend events with colleagues
- Company demonstrates proactive adaptation to changing workplace dynamics
- None.
From the Rise of Silent Meeting Time to the Emergence of Pod Squad Travel, the Next Generation of Event Goers Is Redefining the Future of Meetings and Events
"At Hilton, we strive to meet the evolving needs of both event planners and attendees to provide a truly innovative event experience," said Chris Silcock, president, global brands and commercial services, Hilton. “World’s Most Welcoming Events is intended to set a new standard of hospitality by supporting our customers with the right insights and tools to encourage meaningful moments of connection.”
From the Gen Z employee taking on their first full-time job to the Gen X senior leader who has attended meetings and events for their entire career, report findings from a
-
Event Prep 2.0: The Surge of Extreme Meeting Preparedness
-
Communication is Key: Attendees feel more welcomed at in-person meetings and events when they receive an agenda in advance (
71% ), receive a greeting as they enter the event (61% ) and have the ability to text a number to have their questions answered (59% ). -
Promote the Power of Personal Branding: With
47% feeling anxious about joining a group of people already in conversation, and45% fearing that they will end up in a controversial conversation, simple preparations can help ease anxieties and promote positive personal branding and the confidence of event goers. For instance,54% of event goers report feeling more comfortable having icebreaker questions to help start conversations.
-
Communication is Key: Attendees feel more welcomed at in-person meetings and events when they receive an agenda in advance (
-
Attendees Seek Steps for a Stress-Free Start
-
Will Travel for Food: Having food menus sent in advance (
60% ), non-alcoholic drink options (52% ) and food options for people with allergies (52% ) can reduce meal-time anxieties. -
Meeting the Occasion:
79% of Gen Z report feeling at least a little anxious about not having the right attire when attending a work event. Sharing suggested attire guidelines allows meeting goers (67% ) to feel more prepared at in-person events.
-
Will Travel for Food: Having food menus sent in advance (
-
Sound Shhhift: The Rise of Silent Meeting Time
-
Pausing with Intention:
78% of respondents agree that sometimes when they are at a work event, they need a break or time to themselves. Having dedicated quiet areas to work or check work emails allows attendees (65% ) to feel more comfortable at in-person events. -
The Power of Saying More with Less: Having smaller meetings instead of large ones enables attendees (
62% ) to feel more at ease speaking at in-person events.
-
Pausing with Intention:
-
The Emergence of Pod Squad Travel
-
Career Advancement:
71% agree that they have met someone at a work event who has helped them further their career. -
Frolleagues: Attendees prefer to go to meetings or events if they are with somebody they know (
82% ), sticking to their “pod squad,” or small group that attendees spend time with at an event. According to Hilton’s 2025 Trends Report, nearly30% of global travelers (29% ) often travel with “Frolleagues” – friends who are also colleagues – on leisure trips.
-
Career Advancement:
“The power of in-person gatherings and face-to-face interactions is endless from strengthening workplace culture and building greater team trust to ultimately driving business results,” said Frank Passanante, senior vice president, global head of sales and HRCC, Hilton. “Understanding the changing needs of customers and attendees and acting quickly to evolve and innovate is pivotal to propelling our industry forward.”
Hilton continues to innovate to meet the needs of planners and attendees globally, bringing solutions to life to make meetings and events more welcoming for all – from offering dedicated quiet zones to work, eat or relax to creating menus that avoid traditionally messy foods for seamless networking. The solutions can be found in the World’s Most Welcoming Events Playbook, found as a resource within Hilton’s EventReady Playbook, with more information on offerings for planners such as Hilton Meeting Packages to expand booking capabilities, the Hilton Incentive Collaborative to provide curated offers and experiences, the Hilton Honors Event Planner Program to earn bonus points on qualifying events, and the Meet with Purpose program to create meaningful impact in both the attendee experience and within the communities they visit.
For more information on how Hilton is staying ahead of meetings and events trends and to view the findings, read the full report at Stories.Hilton.com/2025EventTrends. To start planning your next meeting or event with Hilton, visit https://www.hilton.com/en/events/.
Methodology
These are the findings of an Ipsos poll conducted between September 30 – October 16, 2024. For this survey, a sample of 1,050
Statistical margins of error are not applicable to online non-probability polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 3.7 percentage points for all respondents. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=1,050, DEFF=1.5, adjusted Confidence Interval=+/-5.2 percentage points).
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,300 properties and over 1.25 million rooms, in 138 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 200 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250127070061/en/
MEDIA CONTACT:
Cindy Andrade
Cindy.Andrade@Hilton.com
Source: Hilton
FAQ
What are the key findings of Hilton's 2025 Meetings & Events Trends Report?
How is HLT addressing Gen Z anxiety in workplace events?
What new initiatives has HLT introduced for event planning in 2025?
What percentage of attendees prefer advance information for HLT events?
