TUMS Teams Up with DraftKings to Launch TUMS Fantasy Foodball Pool, Making Gameday Food Dreams a Reality
TUMS has partnered with DraftKings to launch TUMS Fantasy Foodball Pool, a free online game where players can draft food and drink combinations for a chance to win from a $40,000 prize pool. The initiative comes as a survey reveals that 25% of viewers prioritize food during the big game, with 54% believing gameday food can make or break the experience.
The game features four rounds from January 6 to February 9, each focusing on different themes: Tailgate Foods, Spicy Foods, Sweet Foods, and New Orleans Foods. Players can select from 36 items, including popular gameday foods like barbecue (34%), hot wings (33%), and seven-layer dip (24%). Former football champion Vince Wilfork has joined as a partner to promote the initiative.
TUMS will also host a public event at Bourbon Heat in New Orleans on February 7, offering product samples and exclusive merchandise. The survey, conducted by Talker Research, included 2,000 Americans aged 21-43.
TUMS ha collaborato con DraftKings per lanciare il TUMS Fantasy Foodball Pool, un gioco online gratuito in cui i giocatori possono selezionare combinazioni di cibo e bevande per avere la possibilità di vincere da un montepremi di $40,000. L'iniziativa nasce da un sondaggio che rivela che il 25% degli spettatori dà priorità al cibo durante la grande partita, con il 54% che crede che il cibo del giorno della partita possa fare la differenza nell'esperienza.
Il gioco comprende quattro turni dal 6 gennaio al 9 febbraio, ciascuno incentrato su temi diversi: Cibi da Tailgate, Cibi Piccanti, Cibi Desserti e Cibi di New Orleans. I giocatori possono scegliere tra 36 opzioni, tra cui alcuni cibi popolari per il giorno della partita come barbecue (34%), ali di pollo piccanti (33%) e dip sette strati (24%). L'ex campione di football Vince Wilfork si è unito come partner per promuovere l'iniziativa.
TUMS ospiterà anche un evento pubblico al Bourbon Heat di New Orleans il 7 febbraio, offrendo assaggi di prodotti e merce esclusiva. Il sondaggio, condotto da Talker Research, ha coinvolto 2.000 americani di età compresa tra 21 e 43 anni.
TUMS se ha asociado con DraftKings para lanzar el TUMS Fantasy Foodball Pool, un juego en línea gratuito donde los jugadores pueden seleccionar combinaciones de alimentos y bebidas para tener la oportunidad de ganar de un bote de premios de $40,000. La iniciativa surge de una encuesta que revela que el 25% de los espectadores prioriza la comida durante el gran juego, y el 54% cree que la comida del día del juego puede determinar la experiencia.
El juego incluye cuatro rondas del 6 de enero al 9 de febrero, cada una centrada en diferentes temas: Comidas para Tailgate, Comidas Picantes, Comidas Dulces y Comidas de Nueva Orleans. Los jugadores pueden elegir entre 36 opciones, incluidos alimentos populares del día del juego como barbacoa (34%), alitas picantes (33%) y dip de siete capas (24%). El ex campeón de fútbol americano Vince Wilfork se ha unido como socio para promover la iniciativa.
TUMS también organizará un evento público en Bourbon Heat en Nueva Orleans el 7 de febrero, ofreciendo muestras de productos y mercancía exclusiva. La encuesta, realizada por Talker Research, incluyó a 2,000 estadounidenses de entre 21 y 43 años.
TUMS는 DraftKings와 협력하여 TUMS 판타지 푸드볼 풀을 출시했습니다. 이는 플레이어가 음식과 음료 조합을 드래프트하여 $40,000의 상금 풀에서 상을 받을 수 있는 무료 온라인 게임입니다. 이 이니셔티브는 25%의 시청자가 큰 경기를 보면서 음식을 우선시한다는 조사 결과에서 비롯되었으며, 54%는 게임 당일의 음식이 경험을 좌우할 수 있다고 생각합니다.
이 게임은 1월 6일부터 2월 9일까지 진행되며, 각 라운드는 다른 테마에 초점을 맞추고 있습니다: 테일게이트 음식, 매운 음식, 달콤한 음식, 그리고 뉴올리언스 음식. 플레이어는 바베큐(34%), 매운 날개(33%), 그리고 7층 딥(24%)과 같은 인기 게임 음식 중 36가지 항목 중에서 선택할 수 있습니다. 전 축구 챔피언 빈스 윌포크가 이 이니셔티브를 홍보하기 위한 파트너로 참여하게 되었습니다.
TUMS는 또한 2월 7일 뉴올리언스의 Bourbon Heat에서 공공 이벤트를 개최하며, 제품 샘플과 독점 상품을 제공합니다. 이 조사는 Talker Research에 의해 21세에서 43세 사이의 미국인 2,000명을 대상으로 진행되었습니다.
TUMS s'est associé à DraftKings pour lancer le TUMS Fantasy Foodball Pool, un jeu en ligne gratuit où les joueurs peuvent composer des combinaisons de nourriture et de boissons pour avoir une chance de gagner à partir d'un prize pool de 40 000 $. L'initiative découle d'une enquête révélant que 25 % des téléspectateurs privilégient la nourriture pendant le grand match, 54 % croyant que la nourriture du jour de jeu peut faire toute la différence.
Le jeu comprend quatre tours du 6 janvier au 9 février, chacun axé sur des thèmes différents : Nourritures de Tailgate, Nourritures Épicées, Nourritures Sucrées et Nourritures de la Nouvelle-Orléans. Les joueurs peuvent choisir parmi 36 articles, y compris des aliments populaires pour le jour du match comme le barbecue (34 %), les ailes de poulet épicées (33 %) et le dip à sept couches (24 %). L'ancien champion de football Vince Wilfork s'est associé pour promouvoir cette initiative.
TUMS organisera également un événement public au Bourbon Heat à la Nouvelle-Orléans le 7 février, offrant des échantillons de produits et des marchandises exclusives. L'enquête, menée par Talker Research, a impliqué 2 000 Américains âgés de 21 à 43 ans.
TUMS hat sich mit DraftKings zusammengetan, um den TUMS Fantasy Foodball Pool zu starten, ein kostenloses Online-Spiel, bei dem Spieler Lebensmittel- und Getränkekombinationen auswählen können, um die Chance auf einen Preis aus einem Preisfonds von 40.000 US-Dollar zu gewinnen. Die Initiative entstand aus einer Umfrage, die zeigt, dass 25 % der Zuschauer während des großen Spiels auf Essen Wert legen, wobei 54 % glauben, dass das Essen am Spieltag das Erlebnis entscheidend beeinflussen kann.
Das Spiel umfasst vier Runden vom 6. Januar bis zum 9. Februar, die sich jeweils auf verschiedene Themen konzentrieren: Tailgate-Essen, pikantes Essen, süßes Essen und Speisen aus New Orleans. Die Spieler können aus 36 Artikeln auswählen, darunter beliebte Spieltag-Speisen wie Barbecue (34 %), scharfe Hähnchenflügel (33 %) und Dip mit sieben Schichten (24 %). Der ehemalige Fußballchampion Vince Wilfork hat sich als Partner angeschlossen, um die Initiative zu fördern.
TUMS wird auch ein öffentliches Event am 7. Februar im Bourbon Heat in New Orleans veranstalten, bei dem Produktproben und exklusive Merchandise angeboten werden. Die Umfrage, die von Talker Research durchgeführt wurde, beinhaltete 2.000 Amerikaner im Alter von 21 bis 43 Jahren.
- Partnership with DraftKings expands brand visibility and engagement
- $40,000 prize pool promotion to drive consumer engagement
- Strategic timing with major sporting event to maximize exposure
- Celebrity endorsement from former NFL champion Vince Wilfork
- None.
Insights
This marketing collaboration between TUMS and DraftKings represents a clever fusion of sports entertainment and consumer health products, though its financial impact is likely minimal relative to HLN's overall operations. The
The survey data revealing that
While creative, this campaign's direct revenue impact will be It's primarily a brand awareness play designed to maintain TUMS' market position in the highly competitive over-the-counter antacid category rather than a significant business driver.
Fans can draft their top food and drink picks for a free shot at
winning a share of
Food lovers can visit www.DraftKings.com/TUMSFoodball to play up to four rounds of TUMS Fantasy Foodball Pool for free for a shot at winning a share of
- Jan. 6 to 12: Tailgate Foods
- Jan. 13 to 19: Spicy Foods
- Jan. 20 to 26: Sweet Foods
- Jan. 27 to Feb. 9: New Orleans Foods
Each round of TUMS Fantasy Foodball Pool features the top foods and drinks selected by a survey of 2,000 Americans*, ensuring plates will be filled with the most popular options, including the top 10 foods on respondents' Big Game plates: barbecue (
To bring the delicious combination of football and food to the table, TUMS has partnered with former two-time professional football champion and food enthusiast, Vince Wilfork. An avid cook, Wilfork will lend his expertise from the field to the table and share his personal experience with tackling occasional heartburn.
"Nothing should stand between fans and their favorite foods, especially on gameday, so I'm thrilled to partner with TUMS to help foodies like me celebrate without the worry of heartburn getting in the way," said Wilfork, who is a brand fan and user himself. "Since leaving the field, I never watch a game without my must-have foods, like brisket and ribs that are grilled low and slow, hot wings, sliders and brownies, my favorite dessert. When these occasionally cause heartburn, I reach for TUMS for fast relief."
TUMS has reinvigorated its free-to-play pool concept with DraftKings to create TUMS Fantasy Foodball Pool and give fans an engaging way to bring food to the forefront of gameday.
"The fans have spoken - food is clearly a big part of any football watch party, and we're thrilled to give them a competitive way to celebrate their love of gameday bites," said Patricia Melo, Brand Director for TUMS. "Although the foods we love can occasionally lead to symptoms of heartburn, TUMS provides fast relief, allowing fans to feel rest-assured that they won't have to sideline their fun."
"We learned first-hand just how passionate fans are about food as a result of our successful collaboration with TUMS last year," said Jay Danahy, Head of Revenue, DraftKings Media & Sponsorships. "We're thrilled to be working with TUMS once again, giving food fans a new way to engage on game day centered around their most valuable plate picks and a free shot at winning a share of cash prizes."
In addition to providing fans with an opportunity to indulge in their food plate fantasies, TUMS will kick off Big Game Weekend in the heart of the
For more information on TUMS and its range of products, follow the brand on Instagram and TikTok (@TUMSofficial) or visit www.TUMS.com.
*Data from a survey conducted by Talker Research on behalf of TUMS from Dec. 5 to Dec. 10, 2024, with a sample of 2,000 Americans aged 21–43.
About TUMS
TUMS Chewy Bites offer tasty and effective occasional heartburn relief so you can savor the moment. They provide multi-symptom relief, including heartburn, sour stomach, acid indigestion relief, and upset stomach relief. TUMS Gummy Bites go to work in seconds* for occasional heartburn relief, plus feature a soft, easy-to-chew format and multi-benefit relief from occasional sour stomach, acid indigestion, and upset stomach. TUMS are the #1 recommended antacid brand by doctors, pharmacists and OBGYNs. TUMS is America's #1 antacid with a wide variety of flavors and formats that offer something for everyone.
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
About Haleon US
Haleon (NYSE: HLN) is a leading global consumer health company with a purpose to deliver better everyday health with humanity. Haleon's product portfolio spans six major categories: Oral Health, Pain Relief, Respiratory Health, Digestive Health, Sexual Health, and Wellness. Built on trusted science, innovation, and deep human understanding, Haleon's
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SOURCE TUMS
FAQ
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