Helbiz Media and Italian National Television Rai Sign Agreement to Broadcast Highlights of the Italian Serie BKT Championship Worldwide

Rhea-AI Summary

Helbiz Media has partnered with RAI-RADIOTELEVISIONE ITALIANA S.P.A. to broadcast highlights of the Serie BKT Championship for the 2022/23 season globally, excluding Italy. The highlights will air weekly on RAI Italia's program Casa Italia starting September 20. This agreement aims to enhance international visibility and revenue for the league, following a successful previous season where Serie B was broadcasted in over 30 countries. The collaboration is expected to improve fan engagement abroad.

Positive

• New agreement with RAI to broadcast Serie BKT highlights globally enhances international visibility.
• Broadcasting in over 30 countries last season indicates strong international interest.

Negative

• None.

Helbiz Media, Lega Serie B and RAI-RADIOTELEVISIONE ITALIANA S.P.A. sign an agreement to broadcast Serie BKT Championship highlights for the 2022/23 season worldwide outside of Italy

The Rai Italia channel will broadcast all Serie B highlights worldwide

NEW YORK--(BUSINESS WIRE)-- Helbiz Media, the exclusive distributor of media rights to Serie BKT worldwide, announces a new agreement with RAI-RADIOTELEVISIONE ITALIANA S.P.A. RAI Italia will broadcast weekly highlights of the Serie BKT championship for the 2022/2023 season, offering a vast number of fans abroad the thrill of the exciting championship.

Helbiz Media and Italian National Television Rai Sign Agreement to Broadcast Highlights of the Italian Serie BKT Championship Worldwide (Graphic: Business Wire)

The highlights of the Serie BKT Championship will be shown on the program "Casa Italia," which airs Tuesdays starting September 20. Helbiz Media also aims to sublicense its distribution rights of Serie BKT with the goal of increasing both revenues for the League and the international visibility of the championship.

The agreement with RAI represents a further step in the path of achieving significant international growth for the Serie BKT championship, after the success of last season in which Serie B was broadcasted in more than 30 countries including the United States, Germany, Austria, Switzerland, the Balkans, Greece, Spain, Latin America, Indonesia, Romania, and Israel.

Statement by Matteo Mammì, CEO of HELBIZ MEDIA:
"I am particularly pleased with the agreement reached with RAI for the broadcast of Serie BKT highlights in international channels with RAI Italia. It is good news for all the fans who abroad will be able to follow the spectacle of an incredible Championship and enjoy the best moments with the most spectacular goals, always with the guarantee of quality and professionalism of RAI's journalism."

Statement by Fabrizio Ferragni, Rai Director Foreign Offer:
"Thanks to the agreement with Helbiz, Italian soccer is back on Rai Italia. Our compatriots abroad, reached by our channel all over the world, with an audience of about 25 million homes/families, will be able to receive the most exciting moments of the Serie B Championship, presented and commented every Tuesday, starting from September 20, by Piercarlo Presutti and his guests, inside Casa Italia, the renewed afternoon format created by Rai Italia for and with Italians around the world."

View source version on businesswire.com: https://www.businesswire.com/news/home/20220810005512/en/

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Source: Helbiz

FAQ

What is the new agreement between Helbiz Media and RAI about?

Helbiz Media has signed an agreement with RAI to broadcast Serie BKT Championship highlights globally, excluding Italy.

When will the Serie BKT highlights be broadcasted?

The highlights will begin airing weekly on RAI Italia's program Casa Italia starting September 20.

How many countries broadcasted Serie B last season?

Serie B was broadcasted in over 30 countries last season.

What is the goal of Helbiz Media's new broadcasting agreement?

The goal is to increase revenues and international visibility for the Serie BKT Championship.

What program will feature the Serie BKT highlights?

The highlights will be shown on RAI Italia's program Casa Italia.