Hippo Unveils New Home Care Experience and Ad Campaign to Help Homeowners ‘Feel the Housepower’

Rhea-AI Summary

Hippo (NYSE: HIPO) has launched the Hippo Home Care mobile experience designed to alleviate homeowner anxiety regarding maintenance. A survey revealed that 87% of homeowners feel stressed about home upkeep. The new service includes a Home Health Assessment, personalized maintenance checklists, and expert advice. Alongside this launch, Hippo introduced an advertising campaign titled 'Feel the Housepower,' aimed at empowering homeowners with proactive solutions. CEO Rick McCathron emphasized that this innovation extends beyond insurance, equipping customers with essential knowledge and support.

Positive

• Launch of Hippo Home Care mobile experience aimed at reducing homeowner anxiety about maintenance.
• Features include personalized maintenance checklists and access to experts for proactive home care.
• New advertising campaign helps position Hippo as a leader in the proactive home protection market.

Negative

• None.

87% of homeowners experience anxiety and dread about home maintenance and worry about what could go wrong next

PALO ALTO, Calif.--(BUSINESS WIRE)-- Hippo (NYSE: HIPO), the home insurance group focused on proactive home protection, today unveiled the new Hippo Home Care mobile experience for Hippo customers, and a new ad campaign to help homeowners ‘Feel the Housepower.’ A recent Hippo survey found 87% of homeowners experience anxiety and dread about home maintenance and worry about what could go wrong next. These same homeowners are looking for an offering that instills confidence and helps them proactively protect their homes.

Hippo Home Care is a complimentary experience designed to combat that anxiety and empower homeowners with a host of features that includes a Home Health Assessment, a detailed Home Check-up with a Hippo Home Care expert, a personalized checklist of preventive maintenance tasks and ongoing access to Hippo Home Care pros for advice on how to address issues.

Hippo Home Care experts help to quickly identify specific issues and advise homeowners how to take action before they turn into bigger problems. As homeowners complete actions on their personalized list, such as inspecting their water heater or replacing an air filter, their Home Health indicator visually improves in the app.

“Homeowners know preventative home maintenance is critical, but many don’t know where to begin,” said Rick McCathron, CEO and President of Hippo. “Hippo Home Care takes us well beyond offering insurance. This first-of-its-kind mobile experience proactively arms homeowners with the information and know-how to confidently protect their homes.”

The new brand campaign taps into that new-found confidence, depicting the importance of getting ahead of small issues to help prevent huge headaches. The first 60-second spot, titled ‘Feel the Housepower’, differentiates Hippo in a category dominated by spokes-animals and slapstick humor, highlighting the feeling of ‘Housepower’ — the confidence and control consumers need to stand up to whatever homeownership throws at them.

Three additional 30-second spots, titled ‘For the Owners', contrasts the stagnant, centuries-old model that encourages "owners" to wait until things break to fix them with "Owners" who want to take control using Hippo's proactive products and services to feel the Housepower.

“Our new brand campaign brings to life how we empower our customers with Housepower, evoking the confidence and control our customers feel when Hippo has their back,” said Simon Fleming-Wood, Chief Marketing Officer of Hippo. “As a protection-first company, we are betting on our customers rather than against them, constantly searching for new ways to help consumers crush homeownership.”

Hippo’s ‘Housepower’ ads can be viewed here. ​​

About Hippo

Hippo is protecting the joy of homeownership, helping to safeguard customers’ most important financial asset by harnessing the power of real-time data, smart home technology, and a growing suite of home services to deliver proactive home protection.

Hippo Holdings Inc. operating subsidiaries include Hippo Insurance Services, Hippo Home Care, First Connect Insurance Services, Spinnaker Insurance Company, Spinnaker Specialty Insurance Company, and Mainsail Insurance Company. Hippo Insurance Services is a licensed property casualty insurance agent with products underwritten by various affiliated and unaffiliated insurance companies. For more information, including licensing details, visit http://www.hippo.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220627005154/en/

Mark Olson/Courtney Klosterman

press@hippo.com

Source: Hippo

FAQ

What is Hippo's new mobile experience launched for homeowners?

Hippo has introduced the Hippo Home Care mobile experience to help homeowners manage and alleviate anxiety around home maintenance.

What percentage of homeowners feel anxiety about home maintenance according to Hippo's survey?

87% of homeowners experience anxiety and dread about home maintenance, according to a recent Hippo survey.

What features does the Hippo Home Care service offer?

The Hippo Home Care service offers a Home Health Assessment, personalized maintenance checklists, and ongoing access to home care experts.

What is the significance of the 'Feel the Housepower' campaign?

The 'Feel the Housepower' campaign aims to empower homeowners by promoting proactive maintenance solutions and differentiating Hippo in the insurance market.