Hippo Appoints Andrea Collins as Chief Marketing Officer
Hippo (NYSE: HIPO) has appointed Andrea Collins as Chief Marketing Officer. Collins, who previously served as Hippo's Vice President of Marketing from 2017 to 2022, returns with over 20 years of marketing experience. Prior to rejoining Hippo, she held CMO positions at Cowbell and Flyhomes, where she achieved significant improvements in top-line growth and customer acquisition costs.
During her initial tenure at Hippo, Collins was instrumental in developing the company's marketing strategy, building the brand, and helping take the company public. In her new role, she will focus on elevating Hippo's market presence and expanding the New Homes Program, which provides homebuilders with embedded insurance solutions.
Hippo (NYSE: HIPO) ha nominato Andrea Collins come Chief Marketing Officer. Collins, che in precedenza ha ricoperto il ruolo di Vice Presidente del Marketing di Hippo dal 2017 al 2022, torna con oltre 20 anni di esperienza nel marketing. Prima di riunirsi a Hippo, ha ricoperto posizioni di CMO presso Cowbell e Flyhomes, dove ha ottenuto notevoli miglioramenti nella crescita dei ricavi e nei costi di acquisizione clienti.
Durante il suo primo mandato in Hippo, Collins è stata fondamentale nello sviluppo della strategia di marketing dell'azienda, nella costruzione del brand e nel contribuire a rendere l'azienda pubblica. Nel suo nuovo ruolo, si concentrerà sull'elevazione della presenza di mercato di Hippo e sull'espansione del New Homes Program, che offre soluzioni assicurative integrate per i costruttori di case.
Hippo (NYSE: HIPO) ha nombrado a Andrea Collins como Directora de Marketing. Collins, quien anteriormente se desempeñó como Vicepresidenta de Marketing de Hippo desde 2017 hasta 2022, regresa con más de 20 años de experiencia en marketing. Antes de reincorporarse a Hippo, ocupó cargos de CMO en Cowbell y Flyhomes, donde logró mejoras significativas en el crecimiento de ingresos y en los costos de adquisición de clientes.
Durante su mandato inicial en Hippo, Collins fue fundamental en el desarrollo de la estrategia de marketing de la empresa, en la construcción de la marca y en ayudar a hacer pública la compañía. En su nuevo rol, se centrará en elevar la presencia de mercado de Hippo y en expandir el New Homes Program, que proporciona soluciones de seguros integrados para constructores de viviendas.
히포 (NYSE: HIPO)는 안드레아 콜린스를 최고 마케팅 책임자로 임명했습니다. 콜린스는 2017년부터 2022년까지 히포의 마케팅 부사장을 역임했으며, 20년 이상의 마케팅 경험을 가지고 있습니다. 히포에 재합류하기 전에, 그녀는 카우벨과 플라이홈에서 CMO 직책을 맡아 매출 성장과 고객 확보 비용에서 상당한 개선을 이끌어냈습니다.
히포에서의 초기 재직 기간 동안, 콜린스는 회사의 마케팅 전략 개발, 브랜딩 구축 및 기업공개를 돕는 데 중요한 역할을 했습니다. 새로운 역할에서 그녀는 히포의 시장 존재감을 높이고 주택 건설업자에게 통합 보험 솔루션을 제공하는 New Homes Program을 확장하는 데 집중할 것입니다.
Hippo (NYSE: HIPO) a nommé Andrea Collins au poste de Directrice Marketing. Collins, qui a précédemment occupé le poste de vice-présidente marketing chez Hippo de 2017 à 2022, revient avec plus de 20 ans d'expérience dans le marketing. Avant de rejoindre de nouveau Hippo, elle a occupé des postes de CMO chez Cowbell et Flyhomes, où elle a réalisé des améliorations significatives de la croissance des revenus et des coûts d'acquisition client.
Au cours de son premier mandat chez Hippo, Collins a joué un rôle clé dans le développement de la stratégie marketing de l'entreprise, dans la construction de la marque et dans l'aide à la mise en bourse de l'entreprise. Dans son nouveau rôle, elle se concentrera sur l'élévation de la présence de Hippo sur le marché et sur l'expansion du New Homes Program, qui fournit aux constructeurs de maisons des solutions d'assurance intégrées.
Hippo (NYSE: HIPO) hat Andrea Collins zur Chief Marketing Officer ernannt. Collins, die zuvor von 2017 bis 2022 als Marketing-Vizepräsidentin bei Hippo tätig war, kehrt mit über 20 Jahren Erfahrung im Marketing zurück. Vor ihrem Wiedereinstieg bei Hippo hatte sie CMO-Positionen bei Cowbell und Flyhomes inne, wo sie erhebliche Verbesserungen im Umsatzwachstum und bei den Kundenakquisekosten erzielte.
Während ihrer ursprünglichen Amtszeit bei Hippo war Collins maßgeblich an der Entwicklung der Marketingstrategie des Unternehmens, dem Markenaufbau und der Unterstützung bei der Börsennotierung beteiligt. In ihrer neuen Rolle wird sie sich darauf konzentrieren, die Marktpräsenz von Hippo zu steigern und das New Homes Program auszubauen, das Bauherren integrierte Versicherungslösungen bietet.
- Return of experienced executive with proven track record at Hippo
- Demonstrated success in reducing customer acquisition costs at previous companies
- Prior experience in taking Hippo public
- Strategic focus on expanding New Homes Program distribution channel
- None.
"I am thrilled to welcome back such an accomplished marketer and a former Hippo leader back to the pod," said Hippo President and CEO Rick McCathron. "Andrea's expertise in crafting impactful marketing strategies for both D2C and B2B audiences, combined with her deep commitment to our mission, will drive the innovation and brand experience our customers value and our partners trust."
Collins brings significant insurance and technology acumen, building trusted brands and crafting resonant narratives for diverse audiences across the industry. Before rejoining Hippo, Collins served as Chief Marketing Officer at cyber insurtech Cowbell and Chief Marketing Officer at Flyhomes, an AI-powered residential real estate platform. In both roles, Collins strengthened each company's performance by driving top-line growth, decreasing customer acquisition costs, and rebranding each organization to better meet the needs of their customers.
During her initial tenure at Hippo, Collins developed and scaled the company's marketing strategy, pioneered the brand, and was an instrumental leader in taking the company public.
"Hippo has remained close to my heart for its commitment to customers, unwavering vision to protect the joy of homeownership, and dedication to delivering tailored protection for homeowners," said Collins. "I couldn't be more excited to return to lead marketing, help elevate Hippo to new heights and deepen our investment in key distribution channels as we scale our New Homes Program--providing homebuilders access to an embedded insurance solution to streamline closings."
About Hippo
Hippo is protecting the joy of homeownership, helping to safeguard customers' most important financial asset by harnessing the power of real-time data, smart home technology, and a growing suite of home services to deliver proactive home protection.
Hippo Holdings Inc. operating subsidiaries include Hippo Insurance Services, Hippo Home Care, Hippo Builder Insurance Agency LLC, Spinnaker Insurance Company, Spinnaker Specialty Insurance Company, and Wingsail Insurance Company. Hippo Insurance Services and Hippo Builder Insurance Agency are licensed property casualty insurance agencies with products underwritten by various affiliated and unaffiliated insurance companies. For more information, including licensing details, visit http://www.hippo.com.
Contact
Mark Olson
press@hippo.com
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SOURCE Hippo Analytics, Inc
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