Hims & Hers to Offer Access to Compounded GLP-1 Injections for as Low as $99/Month to U.S. Military, Veterans, Teachers, Nurses and First Responders

Rhea-AI Summary

Hims & Hers Health (NYSE: HIMS) has announced a Service Appreciation Initiative offering access to compounded GLP-1 injections for weight loss at $99/month to eligible U.S. military, veterans, teachers, nurses, and first responders. This represents up to a 50% discount on these treatments. The initiative aims to increase access to safe and affordable weight loss solutions for these groups.

Based on self-reported data from approximately 12,000 customers, Hims & Hers reports that customers lost an average of 10.2 pounds on compounded GLP-1 injections and 6.3 pounds on non-GLP-1 compounded oral medication kits after about 4 weeks. The company emphasizes a holistic approach to weight management, including personalized treatment plans by licensed healthcare providers.

Positive

• Offering discounted GLP-1 injections at $99/month to specific groups, potentially expanding customer base
• Reported average weight loss of 10.2 pounds for GLP-1 injection users after 4 weeks
• Holistic approach to weight management with personalized treatment plans

Negative

• None.

Financial Analyst

Hims & Hers' new initiative to offer discounted GLP-1 injections to specific groups could significantly impact their market position and financials. The $99/month price point for compounded GLP-1s represents a substantial discount, potentially up to 50% off regular prices. This move could drive customer acquisition and retention in a highly competitive weight loss market. The company's reported success rates - an average loss of 10.2 pounds for GLP-1 users and 6.3 pounds for non-GLP-1 users after 4 weeks - are impressive and could boost consumer confidence. However, the discounted pricing might pressure profit margins in the short term. The initiative's focus on underserved populations like veterans and first responders could enhance brand reputation and potentially lead to broader market penetration.

Healthcare Policy Expert

This initiative by Hims & Hers addresses a critical healthcare gap for key demographics. With obesity rates high among veterans (32.7%), active military (19.3%) and first responders (40%), providing affordable access to GLP-1 treatments could have significant public health implications. The company's approach aligns with growing recognition of obesity as a chronic disease requiring medical intervention. By targeting groups like teachers and nurses, who often face barriers to healthcare access, Hims & Hers is positioning itself as a solution to systemic healthcare challenges. This move could potentially influence broader policy discussions on weight loss treatment accessibility and affordability, possibly leading to increased pressure on traditional healthcare providers and insurers to expand coverage for these medications.

Market Research Analyst

Hims & Hers' strategic move taps into a substantial market opportunity. With 70% of American adults overweight or obese, the demand for effective weight loss solutions is enormous. By targeting specific professional groups, the company is creating a unique value proposition in a crowded market. This approach could lead to strong word-of-mouth marketing within these tight-knit communities. The emphasis on affordability and accessibility addresses key barriers in the weight loss market. The reported weight loss results of 10.2 and 6.3 pounds in just 4 weeks are compelling and could drive rapid adoption. However, the success of this initiative will depend on the company's ability to scale operations, maintain quality and navigate regulatory challenges associated with compounded medications. The holistic approach, including nutrition and behavioral support, positions Hims & Hers as a comprehensive solution provider, potentially increasing customer lifetime value.

Service Appreciation Initiative to increase access to safe and affordable weight loss treatment

SAN FRANCISCO--(BUSINESS WIRE)-- Hims & Hers Health, Inc. (“Hims & Hers”, NYSE: HIMS), the leading health and wellness platform committed to breaking down barriers to safe and affordable healthcare, today announced access to the most common compounded GLP-1 subscriptions for as low as $99 a month for eligible U.S. military, veterans, teachers, nurses and first responders.

Hims & Hers provides increased access to safe and affordable weight loss treatment at up to a 50% discount to help the heroes in their communities with their health and wellness. (Graphic: Business Wire)

Providing access to safe, affordable weight loss solutions is more critical than ever yet many Americans do not have consistent access to these life-changing treatments. Hims & Hers is introducing the Service Appreciation Initiative to give eligible U.S. military, veterans, teachers, nurses and first responders the ability to benefit from compounded semaglutide GLP-1s at significantly lower costs.

GLP-1 medications can support healthy weight loss along with a reduced calorie diet and increased exercise by helping manage blood sugar levels, curb cravings and suppress appetite, so people eat less without feeling deprived. Hims & Hers offers a comprehensive weight loss solution personalized for individuals which may include compounded GLP-1 injections or oral weight loss medication kits as deemed appropriate by the healthcare provider.

Hims & Hers weight loss customers have seen tremendous success on weight loss treatments. Based upon self-reported data from approximately 12,000 customers subscribed to a comprehensive Hims & Hers weight loss offering, customers report having lost, on average, 10.2 pounds while on compounded GLP-1 injections and 6.3 pounds while on non-GLP-1 compounded oral medication kits, along with a reduced calorie diet and exercise, between their initial weight at consultation and their first check-in approximately 4 weeks later.

“The current state of access to weight loss drugs isn’t serving everyone who needs them,” said Andrew Dudum, CEO and co-founder of Hims & Hers. “Safe and affordable healthcare solutions for every individual should be the status quo. This initiative has the potential to make a lasting impact in our communities by providing more reliable, consistent access to these life-changing medications for the millions of Americans who want a better, more affordable way to take care of their health."

According to the World Health Organization (WHO), around 70% of American adults have obesity or are overweight and at least 2.8 million people die each year due to being overweight or having obesity.

• In 2019, The National Health and Resilience in Veterans Study revealed that 32.7% of U.S. veterans have obesity. Veterans with obesity report poorer health status and more disability days compared to veterans without obesity.¹
• A recent study by Legg et al.² reported that the monthly prevalence of obesity in U.S. active component military members ranged from 15.0% in August 2020 to 19.3% in April 2021, confirming a further growth trend.
• Obesity is a significant health problem among teachers, with one study finding that 70.2% of female school teachers have obesity.³
• 40% of police officers and firefighters have obesity and 80% are overweight. Occupational hazards like stress, sleep disruption, and shift work play a key role.⁴
• Of all healthcare jobs, obesity rates were significantly higher with nurses compared to doctors, paramedics, technicians, and other medical roles.⁵

"When you're giving so much to others, it can be hard to give back to yourself," says Robin Seale, Hers Weight Loss Program customer. "Frontline healthcare workers, like me, have busy schedules, and it can feel daunting to go to the doctor’s office to get the care you need, and even more daunting when you can't access it. I'm so thankful that Hims & Hers is making it easier for people like me to do something so important for our health by providing access to healthcare at an affordable price."

In addition to providing access to weight loss treatment, Hims & Hers knows that the most effective care requires comprehensive, customizable treatment plans that address other underlying factors that affect people’s weight – including nutrition, behavior, and movement. Hims & Hers’ weight loss program takes a holistic approach to managing weight, with individual treatment plans personalized by licensed healthcare providers on the Hims & Hers platform catered to each individual’s specific needs.

Compounded GLP-1 injections are fulfilled and shipped from Hims & Hers' affiliated pharmacies. The treatments customers receive from Hims & Hers will always come from a state-licensed, FDA-regulated facility. The company maintains high standards of safety and quality in their ingredients and transparency in operations.

For more information and details about eligibility and restrictions, visit http://hims.com/appreciation or http://forhers.com/appreciation.

About Hims & Hers Health, Inc

Hims & Hers is the leading health and wellness platform on a mission to help the world feel great through the power of better health. We believe how you feel in your body and mind transforms how you show up in life. That’s why we’re building a future where nothing stands in the way of harnessing this power. Hims & Hers normalizes health & wellness challenges—and innovates on their solutions—to make feeling happy and healthy easy to achieve. No two people are the same, so the company provides access to personalized care designed for results. For more information, please visit www.hims.com and www.forhers.com.

1. Elina A. Stefanovics, Marc N. Potenza, Robert H. Pietrzak, The physical and mental health burden of obesity in U.S. veterans: Results from the National Health and Resilience in Veterans Study, Journal of Psychiatric Research, Volume 103, 2018, Pages 112-119, ISSN 0022-3956
2. Legg M., Stahlman S., Chauhan A., Patel D., Hu Z., Wells N. Obesity prevalence among active component service members prior to and during the COVID-19 pandemic, January 2018–July 2021. MSMR. 2022;29:8–16.
3. Monica S. J, John S, Madhanagopal. R. Risk of Obesity Among School Teachers and its Associated Health Problems. Curr Res Nutr Food Sci 2018;6(2). doi : http://dx.doi.org/10.12944/CRNFSJ.6.2.15
4. Loux, M. (2017, April 7). Tackling the obesity epidemic in law enforcement. Police1. https://www.police1.com/police-products/fitness-health-wellness/articles/tackling-the-obesity-epidemic-in-law-enforcement-Wjww8YOny7DXry6Z/
5. Kunyahamu MS, Daud A, Jusoh N. Obesity among Health-Care Workers: Which Occupations Are at Higher Risk of Being Obese? Int J Environ Res Public Health. 2021 Apr 20;18(8):4381. doi: 10.3390/ijerph18084381. PMID: 33924182; PMCID: PMC8074354.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240918666000/en/

Press Contact

Jen Treadwell

press@forhims.com

Source: Hims & Hers

FAQ

What is Hims & Hers' new Service Appreciation Initiative for weight loss treatments?

Hims & Hers is offering compounded GLP-1 injections for weight loss at $99/month to eligible U.S. military, veterans, teachers, nurses, and first responders, representing up to a 50% discount.

How much weight loss do Hims & Hers (HIMS) customers report on average?

Based on self-reported data from about 12,000 customers, Hims & Hers reports average weight loss of 10.2 pounds for GLP-1 injection users and 6.3 pounds for non-GLP-1 oral medication users after approximately 4 weeks.

What groups are eligible for Hims & Hers' (HIMS) discounted weight loss treatments?

The discounted weight loss treatments are available to eligible U.S. military, veterans, teachers, nurses, and first responders.

How does Hims & Hers (HIMS) approach weight loss treatment?

Hims & Hers takes a holistic approach to weight management, offering personalized treatment plans created by licensed healthcare providers, which may include GLP-1 injections or oral medications along with diet and exercise recommendations.