Color World Announces Debut of the Color World App After its Online Concert Becomes Part of Music History
Color Star Technology Co., Ltd. (Nasdaq: HHT) successfully broadcast its Color World Online Concert on September 9, attracting over half a million viewers worldwide and achieving over 10 million social media hits. The concert featured international stars, enhancing the company's profile in the entertainment and education sectors. Color World, its platform, offers celebrity-led educational content, targeting a broader market across 30 cities in 5 countries. CEO Biao (Luke) Lu envisions expanding offerings beyond concerts to include related entertainment and cultural projects.
- Online concert attracted over 500,000 viewers globally.
- Achieved more than 10 million hits on social media.
- Expanded educational content with over 40 celebrity tutors.
- Operations covering 30 cities across 5 countries.
- None.
NEW YORK, Sept. 14, 2020 /PRNewswire/ -- Color Star Technology Co., Ltd. (Nasdaq CM: HHT) (the "Company", "we" or "HHT") officially broadcasted the Color World Online Concert to audiences around the globe via its official platform "Color World" at 9 pm Eastern Time on September 9th. The Color World Online Concert attracted over half a million viewers from mainland China and all over the world. Global Social media networks reached over 10 million hits.
More than ten international celebrities including Grammy-winning jazz guitarist Larry Carlton, "Pop Music Queen" Na Ying from mainland China, Hong Kong's legendary singer George Lam, globally-renown pianist Wu Muye, R&B singer-songwriter Ashanti, among others, presented a music feast with remarkable international flavors. Combining showcase performances with proprietary tech tools, the event was equally memorable for moving vocals and masterful instrumentals as well as its sheer technological reach.
While the performers took center stage, investors saw yet another emergence of the future's star economy of educational and entertaining content-sharing. Color Star is not only in the business of online concert promotions, it is a technology-driven company set to break past the boundaries between celebrity entertainment and online knowledge-sharing.
On its signature platform, Color World, international artists and celebrities have been assembled to produce content that extends beyond a show and more so a variety of courses. More than 40 industry leaders have transitioned from celebrities to celebrity tutors—with the service granting fans access built around mentorship, not just viewership. The courses include music and instruments, film and television, traditional and modern art, and sports, etc.
Through the app, developed by its subsidiary Color China, Color World is targeting a broader international market, having already covered more than 30 cities in 5 countries. With the continuous expansion and enrichment of the celebrity tutor library, the platform looks to become an integral part of the lifestyle and culture of its community—notably at its core is the self-improvement phenomenon that rose out of pandemic lockdowns. Color Star Technologies finds itself in step with users that want to connect with others, particularly those they look up to, while never leaving the comfort and peace of mind found at home.
Chinese Edition released on September 10, 2020
Android: https://www.color-star.cn/wxapp
iOS: https://apps.apple.com/cn/app/colorworld/id1529123508
The Company's CEO Biao (Luke) Lu commented, "The Color World Online Concert is just a way to let more people know who we are, to introduce them to our entertainment culture sharing platform the 'Color World' app. In the future, in addition to online concerts, we will also present more highlights from related fields such as celebrity management, entertainment courses, cultural projects, and industry trends. We plan to cast a larger and larger spotlight. And at each step of the way we look forward to the increased attention."
About Color Star Technology Co., Ltd.
Color Star Technology Co, Ltd. (Nasdaq CM: HHT) offers online and offline innovative knowledge-paid services for music and entertainment industries globally. Its official website is www.colorstarinternational.com. The Company routinely posts important information on its website. Its business operations are conducted through its wholly-owned subsidiaries Color China Entertainment Ltd. and CACM Group NY, Inc. The Company's online education is provided through its Color World music and entertainment education platform. The Company also offers after-school entertainment tutoring in New York via its joint venture entity Baytao LLC.
Forward-Looking Statements
Certain statements made herein are "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as "anticipate", "believe", "expect", "estimate", "plan", "outlook", and "project" and other similar expressions that predict or indicate future events or trends or that are not statements of historical matters. Such forward-looking statements include the business plans, objectives, expectations and intentions of the parties following the completion of the acquisition, and HHT's estimated and future results of operations, business strategies, competitive position, industry environment and potential growth opportunities. These forward-looking statements reflect the current analysis of existing information and are subject to various risks and uncertainties. As a result, caution must be exercised in relying on forward-looking statements. Due to known and unknown risks, our actual results may differ materially from our expectations or projections. All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in these forward-looking statements: there is uncertainty due to the COVID-19 pandemic and the impact it has had and will continue to have on HHT's operations, the demand for the HHT's products and services, global supply chains and economic activity in general. These and other risks and uncertainties are detailed in the other public filings with the Securities and Exchange Commission (the "SEC") by HHT. Additional information concerning these and other factors that may impact our expectations and projections will be found in our periodic filings with the SEC, including our Annual Report on Form 20-F for the fiscal year ended June 30, 2019. HHT's SEC filings are available publicly on the SEC's website at www.sec.gov. HHT disclaims any obligation to update the forward-looking statements, whether as a result of new information, future events or otherwise.
Color Star Technology Co., Ltd.
Contact: Investor Relations
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SOURCE Color Star Technology Co., Ltd.
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