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Harte-Hanks, Inc. (NASDAQ: HHS) is a prominent global customer experience company dedicated to enhancing customer engagement through comprehensive CX strategy, data-driven analytics, and actionable insights. Headquartered in Chelmsford, Massachusetts, Harte Hanks operates with a workforce of over 2,500 employees across the Americas, Europe, and Asia Pacific. The company operates through three primary business segments: Marketing Services, Customer Care, and Fulfillment & Logistics Services.
Established over a century ago, Harte Hanks has consistently delivered results for clients worldwide by moving decision-makers beyond mere awareness to transactions and brand loyalty. The company’s notable clients include global brands such as Bank of America, GlaxoSmithKline, Unilever, Pfizer, HBOMax, Volvo, Ford, FedEx, Midea, Sony, and IBM.
In recent developments, Harte Hanks has demonstrated resilience and adaptability in a challenging economic environment. For the second quarter of 2023, the company reported revenues of $47.8 million, with the Customer Care segment experiencing growth that largely offset declines in other segments. However, a less favorable revenue mix led to a decrease in operating income to $1.7 million from $4.0 million in the same period of the previous year. Despite these challenges, Harte Hanks maintained a solid financial position with $13.4 million in cash and no outstanding debt as of June 30, 2023.
Kirk Davis, who became CEO in mid-2023, highlighted the importance of aligning the company’s cost structure and enhancing sales productivity. Key initiatives include a new partnership with a reputable business development company and the acquisition of InsideOut in December 2022, aimed at expanding lead generation capabilities. The company also executed its stock repurchase plan, buying back approximately 315,000 shares.
Recent leadership appointments, including Kelly Waller as Senior Vice President of Sales and Marketing and Ron Lee as Senior Vice President of Sales Services, underscore Harte Hanks’ commitment to revitalizing its growth strategy. The company’s transformative plan, dubbed “Elevate,” aims to enhance revenue growth, profitability, and operational efficiency. The plan includes collaborations with the Kearney consulting firm and a focus on leveraging data assets and technology to drive modern solutions for clients.
Financially, Harte Hanks reported a net income of $0.6 million for the second quarter of 2023, despite economic pressures and reduced client budgets. For the full year 2023, the company reported revenues of $191.5 million and ended the year with $18.4 million in cash. The extension of a $25 million credit line with Texas Capital Bank into 2025 further enhances Harte Hanks’ financial flexibility.
Harte Hanks continues to demonstrate a commitment to innovation and customer-centric solutions. As the company advances into its second century, it remains focused on driving sustainable, profitable growth through strategic sales initiatives, operational improvements, and a relentless commitment to customer satisfaction.
Harte Hanks reported its Q2 2022 financial results, showing a revenue decrease of 1.4% to $48.6 million despite a 24.3% growth in Fulfillment & Logistics Services. Operating income surged 179.5% to $4.0 million, and EBITDA improved to $4.6 million from $2.1 million year-over-year. Net income dropped to $4.5 million from $10.6 million, affected by a prior-year non-recurring gain from PPP loan extinguishment. The company announced plans to repurchase all outstanding Preferred Stock, enhancing shareholder value.
Harte Hanks (NASDAQ:HHS) announced plans to report its Q2 2022 financial results on August 11, 2022, after market closure. A conference call will follow at 4:30 p.m. ET to discuss these results. Interested parties can access the call via a webcast or by dialing in at specified numbers. Harte Hanks, a global leader in customer experience, has a rich history of nearly 100 years, providing analytics and insights to clients worldwide. Their client roster includes major brands like IBM and FedEx.
Harte Hanks Inc. (NASDAQ:HHS) announced its selection by a leading business technology firm to enhance B2B marketing campaigns using its proprietary Audience Finder™ solution. This technology identifies in-market prospects showing purchase intent while respecting consumer privacy. The integration with DataView improves understanding of customer profiles, leading to a notable increase in qualified leads for marketing campaigns. The company emphasizes its commitment to developing innovative solutions to help clients effectively reach their prospects.
Harte Hanks (NASDAQ:HHS) announced a definitive agreement to repurchase all of its outstanding Series A Convertible Preferred Shares from Wipro, LLC for $9,926,000 in cash and 100,000 shares of common stock. This action is aimed at enhancing shareholder value by eliminating the dilutive effect of the Preferred Shares, which account for approximately 16% of the company's common stock on a fully diluted basis. The transaction is expected to close by the end of Q3 2022 and will free the company from certain capital restrictions.
Harte Hanks Inc. (Nasdaq:HHS) announced an expanded partnership with a global leader in transportation and e-commerce. The new agreement includes the development of custom content videos and interactive training aimed at enhancing customer support for U.S. business clients. Harte Hanks will create multiple short-form videos to address common inquiries and improve self-service options, thereby aiding customer education about shipping solutions. This initiative aims to deepen customer engagement and align with the client’s commitment to a customer-first approach.
Harte Hanks (Nasdaq:HHS) and FEVO will co-host a panel at Customer Contact Week 2022 in Las Vegas on June 22, 2022. The discussion, titled "How to Build a Holistic Marketing and Social Support Strategy", will explore enhancing customer experience through integrated customer care services and marketing strategies. Key speakers include Peter DeTrempe of Harte Hanks and Betty Tran of FEVO. This panel aims to leverage personalized marketing in the resurgent entertainment sector, sharing insights from successful collaborations between FEVO and major sports and entertainment brands.
Harte Hanks, Inc. (NASDAQ: HHS) will join the Russell Microcap® Index effective June 27, 2022, enhancing its visibility and liquidity. This follows their uplisting to NASDAQ earlier in 2022. Inclusion in the Russell index, which benchmarks approximately $12 trillion in assets, positions Harte Hanks favorably among index-focused investors. CEO Brian Linscott emphasized that this milestone marks a significant step in the company's turnaround strategy, aiming to better engage with clients and investors.
Harte Hanks (NASDAQ: HHS) has been awarded a new business assignment by a leading employee screening services company to enhance its B2B sales operations. The agreement includes services such as lead generation, appointment setting, and sales performance tracking. Harte Hanks was chosen for its proven ability to integrate with existing sales operations and offer cost-efficient solutions. The company's Managing Director expressed excitement about the partnership, highlighting its commitment to driving new business performance.
Harte Hanks Inc. (NASDAQ: HHS) has won two 2022 PDMA/ANA Benjamin Franklin Awards for its campaigns for Sony Electronics. The awards highlight creativity and results in marketing, recognizing the BRAVIA XR TV and 360 Reality Audio Speaker email campaigns. Both campaigns featured innovative content driving high customer engagement. The awards ceremony took place on May 19, 2022, in Philadelphia. Harte Hanks aims to continue its success in enhancing customer experiences through effective strategies and analytics.
On May 18, 2022, Harte Hanks (NASDAQ: HHS) announced its participation in The LD Micro Invitational XII on June 7-8, 2022, held at the Four Seasons in Los Angeles. CEO Brian Linscott and CFO Lauri Kearnes will present on June 7 at 4 p.m. PT, with a live stream available online. They will also hold one-on-one meetings for investors on both days. Interested attendees can email hhs@fnkir.com to schedule meetings. Harte Hanks continues to enhance its customer experience strategies across various industries.
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