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D-Market Electronic Services & Trading American Depositary Shares (symbol: HEPS), operating under the trade name Hepsiburada, is the largest and fastest-growing e-commerce platform in Turkey and the surrounding region. Established in 2000, Hepsiburada has become a pioneer in the online retail space, offering a comprehensive platform that connects over 63 million members with approximately 230 million stock keeping units across more than 30 product categories.
Hepsiburada operates a hybrid model combining first-party direct sales (1P model) and a third-party marketplace (3P model), collaborating with over 101 thousand merchants. The platform provides an extensive range of products, including mobile phones, cosmetics, FMCG, and fashion items. With over 17 million monthly visitors, Hepsiburada stands as the most visited e-commerce platform in Turkey.
In mid-2015, Hepsiburada launched its marketplace platform, integrating major merchant brands to enhance service and competitive differentiation. The company has demonstrated impressive financial growth, increasing its revenues more than 25-fold over the last decade while maintaining profitability. Hepsiburada also places a strong emphasis on customer experience by offering value-added services such as last-mile delivery, fulfillment services, advertising services, and on-demand grocery delivery through its payment solution, Hepsipay.
Hepsiburada's commitment to social responsibility is evident through its 'Technology Empowerment for Women Entrepreneurs' program launched in 2017, which has supported over 50.5 thousand female entrepreneurs across Turkey. This initiative underscores the company's dedication to leveraging digital capabilities to empower women and drive economic growth.
Recent developments include the appointment of Hakan Karadoğan as the Chief Executive Officer of Logistics, effective March 25, 2024. Karadoğan, with nearly three decades of experience, aims to scale Hepsiburada's logistics operations, enhancing warehousing, fulfillment, and last-mile delivery services. Additionally, the company announced its nine-month results for the 'Trade and Technology Empowerment for the Earthquake Region' program, initiated in March 2023 and expected to last for two years.
For more detailed information, including financial statements and recent updates, investors can access Hepsiburada's filings on the SEC's website or the company's investor relations website.
D-MARKET Electronic Services & Trading (Hepsiburada) announced that it has regained compliance with Nasdaq’s minimum bid price requirement of US$1.00 per share. This compliance was confirmed in a letter received on April 6, 2023, stating that for the preceding 10 consecutive business days, the closing bid price of its American depositary shares (ADSs) met or exceeded the required threshold. Nasdaq indicated that this matter is now resolved.
Hepsiburada operates as a major e-commerce platform in Türkiye, connecting over 55 million users with a vast range of products. The platform also emphasizes empowering women entrepreneurs through its initiatives, having supported approximately 42,000 women since 2017.
Hepsiburada (NASDAQ: HEPS) announced on March 22, 2023, that it received a notification from Nasdaq regarding non-compliance with the Minimum Bid Requirement of $1.00 for its American depositary shares (ADSs). The company has 180 days, until September 18, 2023, to regain compliance. This does not affect its current trading status or business operations. Hepsiburada, a leading Turkish e-commerce platform, serves over 55 million members and offers over 160 million SKUs across various categories. The company plans to take necessary measures to meet Nasdaq's requirements before the deadline.
D-MARKET Electronic Services & Trading (Hepsiburada) reported its unaudited financial results for Q4 and FY 2022. Key highlights include a 13.9% increase in gross merchandise value (GMV) to TRY 19.4 billion, and a 9.7% rise in revenue to TRY 5,535.2 million compared to Q4 2021. Active customers grew 8.1% to 12.2 million. Despite these gains, the company faced a net loss of TRY 546.1 million, contrasting with a net income of TRY 588.8 million in Q4 2021. EBITDA improved significantly, though it remained negative at TRY 245.9 million. For FY 2022, GMV rose 3.8%, and revenue increased by 6.8%. Free cash flow turned positive at TRY 1,059.3 million in Q4.
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