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OXO Announces New Lineup for Fourth Annual Chefs in Residence Program featuring James Beard Award Winning Chefs: Marcus Samuelsson, Bricia Lopez, Dan Kluger

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OXO, a consumer brand from Helen of Troy (NASDAQ: HELE), announces its fourth annual Chefs in Residence program featuring James Beard Award-winning chefs Marcus Samuelsson, Bricia Lopez, and Dan Kluger. The program aims to make professional techniques and inspiring recipes more accessible to home chefs, offering tips for everyday cooking and creative use of pantry staples with OXO's innovative tools.

This year's content series, 'Fresh Take with OXO Chefs in Residence,' addresses consumer challenges like convenience, budget-friendly cooking, exploring global flavors, gaining kitchen confidence, and minimizing food waste. The chefs will share recipes that streamline meal prep, fuse global flavors, and inspire culinary creativity using OXO's award-winning products.

Viewers can expect engaging content, including behind-the-scenes glimpses into the chefs' routines and practical tips for enhancing their cooking with OXO tools.

OXO, un marchio di consumo di Helen of Troy (NASDAQ: HELE), annuncia il suo quarto programma annuale Chefs in Residence che presenta chef premiati con il James Beard, Marcus Samuelsson, Bricia Lopez e Dan Kluger. Il programma si propone di rendere le tecniche professionali e le ricette ispiratrici più accessibili agli chef domestici, offrendo suggerimenti per la cucina quotidiana e un uso creativo degli alimenti della dispensa con gli strumenti innovativi di OXO.

La serie di contenuti di quest'anno, 'Fresh Take with OXO Chefs in Residence,' affronta le sfide dei consumatori come la comodità, la cucina a budget ridotto, l'esplorazione di sapori globali, l'acquisizione della fiducia in cucina e la riduzione degli sprechi alimentari. Gli chef condivideranno ricette che semplificano la preparazione dei pasti, fondono sapori globali e ispirano la creatività culinaria utilizzando i prodotti premiati di OXO.

Gli spettatori possono aspettarsi contenuti coinvolgenti, comprese curiosità dietro le quinte sulle routine degli chef e suggerimenti pratici per migliorare la loro cucina con gli strumenti OXO.

OXO, una marca de consumo de Helen of Troy (NASDAQ: HELE), anuncia su cuarto programa anual Chefs in Residence que presenta a los chefs ganadores del premio James Beard Marcus Samuelsson, Bricia Lopez y Dan Kluger. El programa tiene como objetivo hacer que las técnicas profesionales y las recetas inspiradoras sean más accesibles para los chefs caseros, ofreciendo consejos para la cocina diaria y un uso creativo de los productos básicos de la despensa con las innovadoras herramientas de OXO.

La serie de contenidos de este año, 'Fresh Take with OXO Chefs in Residence,' aborda los desafíos de los consumidores como la conveniencia, la cocina económica, la exploración de sabores globales, aumentar la confianza en la cocina y minimizar el desperdicio de alimentos. Los chefs compartirán recetas que simplifican la preparación de comidas, fusionan sabores globales e inspiran la creatividad culinaria utilizando los productos galardonados de OXO.

Los espectadores pueden esperar contenido atractivo, incluidas miradas detrás de escena a las rutinas de los chefs y consejos prácticos para mejorar su cocina con las herramientas de OXO.

OXO는 Helen of Troy(NASDAQ: HELE)에서 출시한 소비자 브랜드로, 제임스 비어드 어워드를 수상한 요리사 마커스 샘웰슨, 브리시아 로페즈, 댄 클루거가 참여하는 네 번째 연례 Chefs in Residence 프로그램을 발표합니다. 이 프로그램은 전문 기술과 영감을 주는 레시피를 가정 요리사들이 더 쉽게 접근할 수 있도록 하는 것을 목표로 하며, OXO의 혁신적인 도구를 활용해 일상적인 요리와 팬트리 재료의 창의적인 사용에 대한 팁을 제공합니다.

올해의 콘텐츠 시리즈 'Fresh Take with OXO Chefs in Residence,'는 편리함, 예산 친화적인 요리, 세계적인 맛 탐색, 주방에서의 자신감 향상, 음식 폐기물 최소화와 같은 소비자 도전에 대해 다룹니다. 셰프들은 식사 준비를 간소화하고, 세계적인 맛을 융합하며, OXO의 수상 경력이 있는 제품을 사용하여 요리의 창의력을 자극하는 레시피를 공유할 것입니다.

시청자들은 셰프들의 일상 뒤에 숨겨진 모습과 OXO 도구로 요리를 개선하는 데 유용한 팁을 포함한 흥미로운 콘텐츠를 기대할 수 있습니다.

OXO, une marque de consommation d'Helen of Troy (NASDAQ: HELE), annonce son quatrième programme annuel Chefs in Residence featuring les chefs récompensés par le James Beard, Marcus Samuelsson, Bricia Lopez et Dan Kluger. Le programme vise à rendre les techniques professionnelles et les recettes inspirantes plus accessibles aux chefs à domicile, en offrant des conseils pour la cuisine de tous les jours et un usage créatif des aliments de base grâce aux outils innovants d'OXO.

La série de contenu de cette année, 'Fresh Take with OXO Chefs in Residence,', aborde les défis des consommateurs tels que la commodité, la cuisine économique, l'exploration des saveurs mondiales, la confiance en soi en cuisine et la réduction du gaspillage alimentaire. Les chefs partageront des recettes qui simplifient la préparation des repas, fusionnent des saveurs mondiales et inspirent la créativité culinaire avec les produits primés d'OXO.

Les spectateurs peuvent s'attendre à du contenu engageant, y compris des aperçus en coulisses des routines des chefs et des conseils pratiques pour améliorer leur cuisine avec les outils OXO.

OXO, eine Konsumermarke von Helen of Troy (NASDAQ: HELE), kündigt sein viertes jährliches Chefs in Residence-Programm an, bei dem die mit dem James Beard Award ausgezeichneten Köche Marcus Samuelsson, Bricia Lopez und Dan Kluger teilnehmen. Das Programm zielt darauf ab, professionelle Techniken und inspirierende Rezepte für Hobbyköche zugänglicher zu machen, indem Tipps für das tägliche Kochen und kreative Verwendung von Küchenbasics mit OXOs innovativen Werkzeugen angeboten werden.

Die Inhaltserie des diesjährigen Programms, 'Fresh Take with OXO Chefs in Residence,' befasst sich mit Verbraucherherausforderungen wie Bequemlichkeit, budgetfreundlichem Kochen, der Erkundung globaler Geschmäcker, dem Gewinnen von Küchenvertrauen und der Minimierung von Lebensmittelabfällen. Die Köche werden Rezepte teilen, die die Essensvorbereitung vereinfachen, globale Aromen kombinieren und kulinarische Kreativität mit den preisgekrönten Produkten von OXO inspirieren.

Die Zuschauer können sich auf ansprechende Inhalte freuen, darunter Einblicke hinter die Kulissen in die Routinen der Köche und praktische Tipps zur Verbesserung ihres Kochens mit OXO-Werkzeugen.

Positive
  • Partnership with three renowned James Beard Award-winning chefs
  • Potential for increased brand visibility and consumer engagement through content series
  • Addressing key consumer challenges in cooking, potentially driving product demand
Negative
  • None.

Bringing Professional Techniques and Fresh Perspectives to Home Kitchens Everywhere

NEW YORK, Oct. 10, 2024 /PRNewswire/ -- OXO, an award-winning consumer brand from the Home & Outdoor business segment of Helen of Troy Limited (NASDAQ: HELE), unveils the lineup for the fourth year of its acclaimed Chefs in Residence program. This year, the program features three distinguished culinary icons: Marcus Samuelsson, Bricia Lopez, and Dan Kluger.

Through this program, OXO partners with renowned chefs to make cutting-edge techniques and inspiring recipes more accessible to at-home chefs, offering tips that enhance everyday cooking and make creative use of pantry staples, using OXO's most innovative tools. This year's lineup features three James Beard award-winning chefs, all united by a shared mission of bringing an elevated, yet accessible, culinary experience to your kitchen.

The OXO Chefs in Residence program continues its tradition of celebrating culinary expertise with a fresh, dynamic approach. This year's content series, "Fresh Take with OXO Chefs in Residence" addresses common consumer challenges such as convenience, budget-friendly cooking, exploring global flavors, gaining confidence in the kitchen, and minimizing food waste. Chefs Dan, Marcus and Bricia share recipes that streamline meal prep, fuse global flavors, and inspire culinary creativity with their favorite award-winning OXO tools.

"The OXO Chefs in Residence program is all about celebrating innovation in the kitchen," said Chef Marcus Samuelsson. "I'm excited to share my recipes and techniques, and to show how OXO's award-winning products can make cooking simple and enjoyable."

The content series highlights the individuality and unique specialties of each chef. Look forward to recipes featuring Dan's Barista-Style Drinks like his signature Coffee Marula-tini, Bricia's iconic Tinga Tostadas or Marcus's "Nextovers" concept, including Fried Chicken with Avocado Dip and Hot Honey, creatively utilizing leftover ingredients reimagined and pantry staples.

"My goal is to highlight the rich traditions of Oaxacan cuisine and demonstrate how easily these cultural flavors can be incorporated into everyday meals," said Chef Bricia Lopez. "With OXO's tools, we'll explore how to bring authentic, delicious tastes to kitchens everywhere."

"Participating in the OXO Chefs in Residence program is an incredible opportunity," said Chef Dan Kluger. "OXO's innovation opens up the ability to create delicious, restaurant-quality meals at home."

For exciting updates and cooking inspiration, follow the OXO Chefs in Residence on the official OXO website (www.oxo.com/chefs-in-residence), YouTube (www.youtube.com/oxo), TikTok (www.tiktok.com/@oxo_us), and Instagram channel (www.instagram.com/oxo).

Meet OXO's New Chefs in Residence

  • Marcus Samuelsson is the renowned chef behind many restaurants worldwide, including Red Rooster in Harlem (NYC) and Overtown (Miami), Hav & Mar in Chelsea (NYC), Metropolis at PAC-NYC, Marcus Bar & Grille in Atlanta, and its Live! flagship at American Dream (NJ) and several MARCUS locations, including the Bahamas, Montreal, and most recently, Addis Ababa, Ethiopia. Samuelsson was the youngest to ever receive a three-star review from The New York Times. He has won eight James Beard Foundation Awards and recently won a 2023 Emmy Award for the Short Form Program "My Mark." Additionally, Marcus has won numerous competition shows, including Top Chef Masters and Chopped All-Stars, and appears regularly on those franchises as a Judge. He also recently appeared as an Iron Chef on Netflix's Iron Chef: Quest for an Iron Legend. Samuelsson is the author of multiple books including The New York Times bestselling memoir Yes, Chef and The Rise: Black Cooks and the Soul of American Food.
  • Follow Marcus Samuelsson on Instagram, Facebook, and TikTok.
  • Bricia Lopez is an esteemed entrepreneur and cultural ambassador. She has become a pivotal figure in the Los Angeles culinary landscape. Through Guelaguetza, her family's James Beard Award-winning restaurant in Koreatown, Bricia and her siblings have propelled Oaxacan cuisine and culture to the forefront of the modern gastronomic scene. Her influence extends beyond the kitchen, with The New Yorker hailing her as the "Queen of Mezcal." In 2019, Bricia contributed to launching Las Vegas' premier mezcal bar, Mama Rabbit, housed within Park MGM. Her passion for Oaxacan cuisine led to the publication of her first cookbook, Oaxaca: Home Cooking from the Heart of Mexico, in 2019. This James Beard-nominated bestseller garnered thousands of five-star reviews on Amazon. Bricia's second cookbook, Asada, was released in spring 2023. Together with her siblings, Bricia has also launched two direct-to-consumer brands, I Love Micheladas™ and Guelaguetza™ Mole Starters. In 2020, Bricia co-founded RE: Her, a non-profit dedicated to advancing and empowering women restaurateurs. Bricia also shares her culinary insights and love for Oaxacan culture through her newsletter, From Oaxaca, where readers can explore recipes, traditions, and the vibrant life of Oaxaca. Bricia resides in Los Angeles with her son and daughter and frequently travels to Oaxaca to maintain her deep connection with her cultural roots.
  • Follow Bricia on Instagram, Facebook, and TikTok.
  • Born and raised in NYC, Dan Kluger grew up in a family where cooking always played a major role. He studied Nutrition and Hospitality Management at Syracuse University where he interned at Danny Meyer's Union Square café. After graduation, he worked his way up in the kitchen, eventually becoming the first Chef de Cuisine at Table under Chef Floyd Cardoz. Dan later served as Executive Chef, hired by Tom Colicchio, at The Core Club, transforming the "members only" dining room experience. Dan joined Jean-Georges Vongerichten's team in 2008, helping open restaurants in Arizona, Utah, DC, and New York. As executive chef at ABC Kitchen and ABC Cocina, he won the 2011 James Beard Award for Best New Restaurant, was named a Food & Wine Best New Chef in 2012, and earned a 2014 James Beard nomination for Best Chef NYC. Kluger was most recently nominated as a 2024 James Beard Award semi-finalist for Outstanding Chef. In 2016 Dan opened his first solo venture, Loring Place, fulfilling a lifelong dream and showcasing the skills he had become known for throughout his career. In Fall 2020, he released his debut cookbook Chasing Flavor followed by the launch of the to-go only grandma pizza concept, Washington Squares, in December 2020. He recently launched his third project Greywind in 2023, located in Hudson Yards alongside an adjacent bakery (The Bakery at Greywind) and cocktail bar (Spygold).
  • Follow Dan's social media on Instagram and Facebook.

About Chefs in Residence
The OXO Chefs in Residence program offers a captivating culinary experience that celebrates creativity, innovation, and simplicity in the kitchen. Viewers can look forward to engaging content, including behind-the-scenes glimpses into the chefs' routines, and practical tips for enhancing their cooking with OXO's award-winning tools.

About OXO

For over three decades, OXO has been a leader in innovative, award-winning design, known for creating products that enhance everyday life. Since launching the iconic OXO Good Grips Swivel Peeler in 1990, OXO continues to challenge the status quo by anticipating needs and crafting modern, functional tools that solve everyday problems. Today, OXO offers a wide range of products across multiple home categories including cooking, baking, cleaning, storage, organization, coffee, and baby essentials. With over 100 design awards worldwide, OXO's products are proudly displayed in prestigious institutions like the Museum of Modern Art and the Smithsonian Cooper Hewitt National Design Museum. As a proud member of 1% for the Planet, OXO donates 1% of its annual sales to environmental causes. Discover how OXO is making every day better at www.oxo.com.

About Helen of Troy Limited

Helen of Troy Limited (Nasdaq: HELE) is a leading global consumer products company offering creative products and solutions for its customers through a diversified portfolio of well-recognized and widely trusted brands, including OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools and Drybar. The Company sometimes refers to these brands as its Leadership Brands. All trademarks herein belong to Helen of Troy Limited (or its subsidiaries) and/or are used under license from their respective licensors. For more information about Helen of Troy, please visit www.helenoftroy.com.

Media Contacts:
OXO
Sylvia Lopez, PR Associate
Slopez@helenoftroy.com

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SOURCE OXO International Ltd

FAQ

Who are the chefs featured in OXO's 2024 Chefs in Residence program?

The 2024 OXO Chefs in Residence program features James Beard Award-winning chefs Marcus Samuelsson, Bricia Lopez, and Dan Kluger.

What is the main goal of OXO's Chefs in Residence program for HELE stock?

The program aims to make professional cooking techniques more accessible to home chefs, potentially driving consumer engagement and product demand for OXO, a brand under Helen of Troy (NASDAQ: HELE).

What consumer challenges does the 'Fresh Take with OXO Chefs in Residence' series address?

The series addresses challenges such as convenience, budget-friendly cooking, exploring global flavors, gaining confidence in the kitchen, and minimizing food waste.

How can viewers follow the OXO Chefs in Residence program?

Viewers can follow the program on the official OXO website, YouTube, TikTok, and Instagram channels for updates and cooking inspiration.

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