Mile Marker Launches With New Business Momentum With Growth-Oriented Brands
Mile Marker, a new independent media agency formed from the merger of Cage Point and PlusMedia, has announced three new agency-of-record partnerships with Bridges Consumer Healthcare, Carlin Consumer Health, and Hiscox USA.
The agency, which manages $500M in comprehensive media, will focus on driving awareness and retail sales for Bridges and Carlin's brand portfolios through an omnichannel approach, while helping Hiscox USA boost upper-funnel brand awareness within key B2B segments.
Mile Marker emphasizes an analytics-driven approach to delivering business outcomes, combining strategic precision with analytical insights across all channels. The agency serves sophisticated marketers in the small-to-medium enterprise space, with clients including FreshPet, DoorDash, Webster Bank, Harry's, and Feeding America.
Mile Marker, una nuova agenzia di media indipendente nata dalla fusione di Cage Point e PlusMedia, ha annunciato tre nuove partnership come agenzia di riferimento con Bridges Consumer Healthcare, Carlin Consumer Health e Hiscox USA.
L'agenzia, che gestisce 500 milioni di dollari in media completi, si concentrerà sull'aumento della consapevolezza e delle vendite al dettaglio per i portafogli di marchi di Bridges e Carlin attraverso un approccio omnicanale, mentre aiuterà Hiscox USA a migliorare la consapevolezza del marchio nella parte alta del funnel all'interno di segmenti B2B chiave.
Mile Marker enfatizza un approccio guidato dall'analisi per raggiungere risultati aziendali, combinando precisione strategica con intuizioni analitiche attraverso tutti i canali. L'agenzia serve marketer sofisticati nel settore delle piccole e medie imprese, con clienti tra cui FreshPet, DoorDash, Webster Bank, Harry's e Feeding America.
Mile Marker, una nueva agencia de medios independiente formada por la fusión de Cage Point y PlusMedia, ha anunciado tres nuevas asociaciones como agencia de registro con Bridges Consumer Healthcare, Carlin Consumer Health y Hiscox USA.
La agencia, que gestiona 500 millones de dólares en medios integrales, se centrará en aumentar la conciencia y las ventas minoristas de las carteras de marcas de Bridges y Carlin a través de un enfoque omnicanal, mientras ayuda a Hiscox USA a mejorar la conciencia de marca en la parte superior del embudo dentro de segmentos B2B clave.
Mile Marker enfatiza un enfoque basado en análisis para entregar resultados comerciales, combinando precisión estratégica con información analítica en todos los canales. La agencia atiende a comercializadores sofisticados en el espacio de pequeñas y medianas empresas, con clientes que incluyen a FreshPet, DoorDash, Webster Bank, Harry's y Feeding America.
마일 마커, Cage Point와 PlusMedia의 합병으로 형성된 새로운 독립 미디어 에이전시는 Bridges Consumer Healthcare, Carlin Consumer Health, Hiscox USA와의 세 가지 새로운 기록 파트너십을 발표했습니다.
500백만 달러의 종합 미디어를 관리하는 이 에이전시는 Bridges와 Carlin의 브랜드 포트폴리오에 대한 인지도와 소매 판매를 증가시키기 위해 옴니채널 접근 방식을 사용할 것이며, Hiscox USA가 주요 B2B 세그먼트 내에서 브랜드 인지도를 높이도록 도울 것입니다.
마일 마커는 모든 채널에서 전략적 정확성과 분석적 통찰력을 결합하여 비즈니스 결과를 제공하기 위한 분석 기반 접근 방식을 강조합니다. 이 에이전시는 FreshPet, DoorDash, Webster Bank, Harry's 및 Feeding America와 같은 고객을 보유한 중소기업 시장의 정교한 마케터를 대상으로 합니다.
Mile Marker, une nouvelle agence de médias indépendante née de la fusion de Cage Point et PlusMedia, a annoncé trois nouveaux partenariats en tant qu'agence de référence avec Bridges Consumer Healthcare, Carlin Consumer Health et Hiscox USA.
L'agence, qui gère 500 millions de dollars en médias complets, se concentrera sur l'augmentation de la notoriété et des ventes au détail des portefeuilles de marques de Bridges et Carlin grâce à une approche omnicanale, tout en aidant Hiscox USA à améliorer la notoriété de la marque dans les segments B2B clés.
Mile Marker met l'accent sur une approche axée sur l'analyse pour fournir des résultats commerciaux, combinant précision stratégique et insights analytiques sur tous les canaux. L'agence sert des marketeurs sophistiqués dans le secteur des petites et moyennes entreprises, avec des clients tels que FreshPet, DoorDash, Webster Bank, Harry's et Feeding America.
Mile Marker, eine neue unabhängige Medienagentur, die aus der Fusion von Cage Point und PlusMedia entstanden ist, hat drei neue Partnerschaften als Record-Agentur mit Bridges Consumer Healthcare, Carlin Consumer Health und Hiscox USA bekannt gegeben.
Die Agentur, die 500 Millionen Dollar in umfassenden Medien verwaltet, wird sich darauf konzentrieren, die Bekanntheit und den Einzelhandelsverkauf der Markenportfolios von Bridges und Carlin durch einen Omnichannel-Ansatz zu steigern, während sie Hiscox USA dabei hilft, das Markenbewusstsein in wichtigen B2B-Segmenten zu erhöhen.
Mile Marker betont einen analytikgesteuerten Ansatz zur Erzielung von Geschäftsergebnissen und kombiniert strategische Präzision mit analytischen Erkenntnissen über alle Kanäle hinweg. Die Agentur bedient anspruchsvolle Vermarkter im Bereich der kleinen und mittelständischen Unternehmen, zu den Kunden gehören FreshPet, DoorDash, Webster Bank, Harry's und Feeding America.
- Secured three major agency-of-record partnerships
- Manages $500M in comprehensive media
- Strong client portfolio including established brands like DoorDash, Harry's, and FreshPet
- None.
The new "tell-it-like-it-is" independent media agency, spawned from the merger of Cage Point and PlusMedia, has secured AOR assignments from Bridges Consumer Healthcare LLC, Carlin Consumer Health, and business insurance brand Hiscox
"All 3 of these marketers hit the bullseye of what Mile Marker seeks in client partnerships," said Shattuck Groome, Mile Marker, Chief Media Officer. "They each demand honesty, transparency and an analytics-driven approach to delivering business outcomes for their brands from their agency partners. They expect deep, best-in-class expertise across the consumer journey and its influence on all media channels. This aligns seamlessly with our agency values."
"We are on an aggressive growth trajectory and we needed to find a media agency partner that is attuned to our mandate for quick growth and possesses the chops to fulfill it," said John Speranza, CEO at Bridges Consumer Healthcare. "Of all the agencies that came forward, Mile Marker stood out for its proven track record in shaping their clients' multichannel mix to optimize ROAS and deliver on business outcomes with a sophisticated, transparent approach to analytics and applying emerging growth channels like retail media."
All 3 accounts were awarded to Mile Marker after comprehensive agency reviews. For Bridges and Carlin, Mile Marker is tasked with driving both awareness and retail sales for a range of brands within their portfolios with an omnichannel approach. The brief for Hiscox
With an integrated set up built around a fierce commitment to elevating media performance beyond KPIs, Mile Marker will operate with full integration and technical customization to bring together brand and performance media and deliver what really matters to clients - scalable growth. Mile Marker is the newly constituted shop from the merger of PlusMedia and Cage Point.
By blending the strategic precision and analytical insights from both businesses across all channels, Mile Marker represents an end to end media agency that now merges the digital and physical worlds, helping brands connect with their audiences wherever they are. The combined executive leadership team meshes an entrepreneurial and founder mindset with C-level holding company experience to drive an independent media agency with a laser focus on clients on the precipice of explosive growth.
About Mile Marker
Mile Marker is a "tell-it-like-it-is" media agency that blends deep platform expertise with human EQ and analytical IQ. With headquarters in
About Bridges Consumer Healthcare Based in Chattanooga,
About Carlin Consumer Health Founded in 2022 and based in
About Hiscox
Hiscox is a global specialist insurer, headquartered in
Media Contact: Hank kim, hank@m8media.net
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SOURCE Mile Marker LLC
FAQ
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