Home Bistro Retains Public Relations Firm Alab Group to Assist with Brand Strategies
Home Bistro, Inc. (OTC PINK: HBIS) has partnered with the Alab Group to create new brand strategies, focusing initially on enhancing its communication efforts for Home Bistro and later for the Model Meals brand. This collaboration aims to strengthen the company's presence in the gourmet meal delivery market through targeted messaging campaigns and promotions. CMO Danika Brysha highlights the importance of this partnership for increasing visibility and sales. Home Bistro features meals prepared by notable chefs, establishing itself as a key player in the online meal delivery space.
- Partnership with Alab Group aims to enhance brand strategies and visibility.
- Focus on targeted communication strategies for Home Bistro and Model Meals to drive sales.
- Established relationships with celebrity chefs can boost market presence.
- None.
MIAMI BEACH, FL, June 08, 2022 (GLOBE NEWSWIRE) -- Home Bistro, Inc. (OTC PINK: HBIS), ("Home Bistro" or the "Company") a leading online meal delivery platform that offers celebrity chef-inspired, gourmet and lifestyle ready-made meals, today announced it has retained public relations firm Alab Group to assist in the development of new brand strategies. Alab will work with an initial focus on Home Bistro to oversee, develop and execute an overarching communication strategy with a secondary phase to support the Model Meals’ brand. Known for its work across hospitality, food and lifestyle, amongst its initiatives, Alab will be instrumental in devising messaging campaigns around the latest chef collaborations, unique promotions, new product offerings and newsworthy brand and company milestones.
Home Bistro’s Chief Marketing Officer Danika Brysha stated, “Our new relationship with Alab is extremely important to the Company’s continued growth. Given their expertise and proven abilities, over the next few months we expect to further strengthen our celebrity-chef focused brand presence, increase visibility for Home Bistro and Model Meals on a national level, and increase sales and new customer acquisition through a variety of public channels.” She added, “This is an important next step in the evolution of the Home Bistro platform and Model Meals brand and we are looking forward to the success of this meaningful partnership.”
About Alab Group
Alab Group is an integrated marketing and communications consultancy that creatively and strategically solves problems for clients at the intersection of enterprise and innovation. Alab develops brand strategies with the intent of disrupting outmoded models by developing a more responsive, integrated approach to communications - one that pilots clients through an ever-shifting business landscape, keeps pace with current audiences, and tailored to support established firms to fast growing start-ups. The team is comprised of forward thinking, cultural scientists who apply their signature multi-sensory PR approach to their designs, using real time data to execute strong, effective and current communication plans. To date, Alab has been an instrumental part of campaigns for brands like Splendid Spoon, Willo Farm, Juicy Marbles, Soozy’s, and Candytopia. For more information, please visit: https://alabgroup.com/
About Home Bistro, Inc.
Home Bistro is a leading online platform, www.homebistro.com, that provides for the creation, production, and distribution of direct-to-consumer, heat-to-eat, celebrity chef inspired gourmet meals, which currently include inspirations developed by "Iron Chef" Cat Cora, Ayesha Curry, "Hungry Fan" Chef Daina Falk, “Master Chef” Claudia Sandoval, “Top-Chef All-Star” Richard Blais, Celebrity Pastry and Dessert Chef Melanie Moss, and soon to launch celebrity chefs Roblé Ali and Priyanka Naik.
Home Bistro's Model Meals lifestyle brand, www.modelmeals.com, is a Whole30 and Paleo approved, ready-to-eat, meal prep service, offering a weekly rotating menu that is prepared by professional chefs, using only the highest quality ingredients available, sourced responsibly and locally, and delivered in sustainable, eco-friendly packaging.
Forward-Looking Information
This news release contains forward-looking statements and forward-looking information within the meaning of applicable securities laws. These statements relate to future events or future performance. All statements other than statements of historical fact may be forward-looking statements or information. Generally, forward-looking statements and information may be identified by the use of forward-looking terminology such as "plans", "expects" or "does not expect", "proposed", "is expected", "budgets", "scheduled", "estimates", "forecasts", "intends", "anticipates" or "does not anticipate", or "believes", or variations of such words and phrases, or by the use of words or phrases which state that certain actions, events or results may, could, would, or might occur or be achieved. More particularly and without limitation, this news release contains forward-looking statements and information concerning the Company's growth objectives and industry outlook (as described herein). Forward-looking statements consist of statements that are not purely historical, including any statements regarding beliefs, plans, expectations or intentions regarding the future. These forward-looking statements include, among others, statements about the Company's future financial performance, the impact of management changes, any organizational restructuring and the sufficiency of capital resources to fund its ongoing operating requirements; statements about the Company's expectations regarding the capitalization, resources and ownership structure; and any other statements other than statements of historical fact. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements that the Company makes due to a number of important factors, including (i) risks related to the combined entity's access to existing capital and fundraising prospects to fund its ongoing operations, and (ii) other business effects, including the effects of industry, market, economic, political or regulatory conditions, future exchange and interest rates, and changes in tax and other laws, regulations, rates and policies, including the impact of COVID-19 on the broader market. Readers are cautioned not to place undue reliance on forward-looking statements, as there can be no assurance that the plans, intentions, or expectations upon which they are based will occur. By their nature, forward-looking statements involve numerous assumptions, known and unknown risks and uncertainties, both general and specific that contribute to the possibility that the predictions, estimates, forecasts, projections and other forward-looking statements will not occur.
The forward-looking statements contained in this press release are made as of the date of this press release. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Detailed information regarding factors that may cause actual results to differ materially from the results expressed or implied by statements in this press release relating to the Company may be found in the Company's periodic filings with the Securities and Exchange Commission, including the factors described in the sections entitled "Risk Factors", copies of which may be obtained from the SEC's website at www.sec.gov. Additionally, the Company undertakes no obligation to comment on the expectations of, or statements made by, third parties in respect of the matters discussed above.
Contact:
Zalmi Duchman, CEO
zalmi@homebistro.com
Ph: 631.694.1111
SOURCE: Home Bistro, Inc.
FAQ
What is the new partnership announced by Home Bistro on June 8, 2022?
How will Home Bistro benefit from the Alab Group partnership?
Which brands will Alab Group focus on for Home Bistro?
What type of meals does Home Bistro offer?
