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Hanesbrands, Inc. (HBI) is a globally recognized manufacturer and marketer of everyday basic apparel. Headquartered in Winston-Salem, North Carolina, Hanesbrands is known for its iconic innerwear and activewear apparel brands, which include Hanes, Champion, Playtex, Bali, Maidenform, Flexees, JMS/Just My Size, Barely There, Wonderbra, and Gear for Sports. The company also boasts a strong international presence with brands such as Zorba, Sol y Oro, Rinbros, Track N Field, and Ritmo.
Hanesbrands' extensive portfolio is well-diversified across different segments and regions, enabling it to operate through various retail channels, including wholesale distribution to discount, midmarket, and department store retailers, as well as direct-to-consumer sales via physical stores and e-commerce platforms. Vertically integrated, Hanesbrands produces more than 70% of its products in company-controlled factories spread across over three dozen countries. This vertical integration ensures greater control over quality, cost, and supply chain efficiencies.
Founded in 1901, Hanesbrands has a longstanding history of delivering high-quality apparel. The company made a significant acquisition in October 2013 when it bought Maidenform Brands, Inc., thereby adding the Maidenform, Lilyette, and Flexees brands to its impressive portfolio. As of 2012, Hanesbrands was ranked No. 512 on the Fortune 1000 list, with more than $4.5 billion in sales and employing approximately 51,500 people across more than 25 countries.
Recent achievements and sustainability initiatives
Hanesbrands is deeply committed to sustainability, with ambitious goals for 2025 and 2030 focusing on three pillars: People, Planet, and Product. By 2030, the company aims to positively impact the lives of 10 million people. As of 2023, they have already reached 3.4 million through various creative sustainability initiatives. Key programs like 'Green for Good' invest savings from recycling into community improvement projects, providing access to medical services, funding health clinics, and facilitating over 1,500 life-changing surgeries.
On the environmental front, Hanesbrands has achieved a notable 50% reduction in Scope 1 and 2 greenhouse gas emissions since 2019, alongside reductions in water use and packaging weight. The company aims for zero waste across its operations by 2025 and 100% renewable electricity by 2030. Hanesbrands has pioneered innovative projects such as using biomass boiler technologies and solar power, significantly reducing its carbon footprint.
Hanesbrands has been recognized with various awards including the Energy Star Sustained Excellence Award and the A- score in the 2023 CDP Climate Change Report and CDP Water Security Report. These accolades affirm Hanesbrands' leadership in sustainability and its ongoing commitment to creating a positive impact.
For more information about Hanesbrands' sustainability initiatives, visit their dedicated platform at hbisustains.com.
HanesBrands (NYSE: HBI) will host an internet audio webcast for its Q1 2022 investor conference call on May 5, 2022, at 8:30 a.m. EDT. A news release detailing financial results for the quarter ended April 2, 2022 will precede the call. Investors can access the webcast via the corporate website. Replays will be available online and via telephone from 12:00 p.m. EDT May 5 to 12:00 p.m. EDT May 12. HanesBrands, employing 59,000 associates across 33 countries, emphasizes sustainability and aims for long-term growth.
HanesBrands has launched the new X-Temp™ Total Support Pouch® underwear featuring innovative cooling technology designed to keep men cool and comfortable. The product combines quick-drying moisture-wicking fabric with breathable mesh panels for optimal support. Supported by a multimedia campaign led by a new commercial, this launch aims to capture consumer interest during the NBA Playoffs. The Total Support Pouch® has shown superior performance in wearer tests, with 96% of men stating it provided necessary support during exercise. The product is now available at major retailers and online.
HanesBrands' Champion Athleticwear introduces Grammy-nominated artist Saweetie as its first-ever Global Culture Consultant. The brand launched the 'Get it Girl' campaign featuring the inaugural Champion Circle, spotlighting 12 diverse female collegiate athletes to inspire confidence among women.
The campaign promotes innovative athletic wear, including Soft Touch Sports Bras & Leggings, designed for comfort and style. Each athlete in the Champion Circle will receive a two-year Name, Image, and Likeness investment as brand ambassadors.
HanesBrands (NYSE: HBI) announced the departure of Jon Ram, president of Global Activewear, effective March 31, for another opportunity closer to his family. The company is initiating both internal and external searches for Ram's successor. CEO Steve Bratspies acknowledged Ram's contributions to the growth of the Champion brand since 2018 and expressed confidence in the team's capacity to continue executing their Full Potential plan. HanesBrands remains committed to unlocking growth and furthering its sustainability goals as it employs 59,000 associates globally.
Tafi and Champion Athleticwear announced a partnership to create an exclusive collection of 888 NFTs for holders of Tafi's Non-Fungible People (NFP) NFTs. Each NFT holder will receive airdropped Champion apparel and accessory NFTs at no cost. This initiative enhances Tafi's digital fashion offerings, with NFP avatars that can be used across various digital platforms. Notably, this marks the second collaboration between Tafi and Champion, following their successful 2021 Spring Collection NFT launch.
HanesBrands reported Q4 2021 net sales of $1.75 billion, marking a 4% increase year-over-year. Adjusted EPS rose to $0.44 despite a higher tax rate. Global Champion sales surged 10% YoY, with U.S. Innerwear sales increasing by 3%. The company raised 2024 revenue targets to $8 billion and launched a $600 million share repurchase program, signifying confidence in growth. Full-year 2021 saw sales 13% above 2019 levels, with a leverage decline to 2.7 times on a net debt-to-EBITDA basis.
HanesBrands (NYSE: HBI) will host a fourth-quarter 2021 investor conference call on Feb. 3, 2022, at 8:30 a.m. EST. Financial results for the quarter ending January 1, 2022 will be released prior to the call. Investors can access the call via the HanesBrands corporate website, with replays available after the call until Feb. 10, 2022. HanesBrands is recognized for its commitment to comfort and quality in apparel, employing 61,000 associates globally and focusing on sustainable practices with ambitious goals for 2030.
Champion Athleticwear launched a limited edition capsule in collaboration with Don C to honor Muhammad Ali on his 80th birthday. The collection, part of a multi-year partnership with Muhammad Ali Enterprises, features luxurious, boxing-inspired apparel made from Italian materials, priced between $250-$550. Each piece showcases Ali’s iconic imagery and signature. Available in limited quantities online and at select retailers, this capsule reflects Ali's ongoing influence on fashion and culture.
HanesBrands has announced a $2 million investment in partnerships with three historically black colleges and universities (HBCUs), including North Carolina A&T and Pensole Lewis College of Business & Design. This initiative will fund scholarships, internships, and research in areas like sustainability and fashion design, reinforcing the company's commitment to diversity and inclusion. These collaborations aim to provide students with essential industry experience, benefitting both students and HanesBrands as they work towards their goal of improving the lives of 10 million people by 2030.