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Happy Belly's Smash Burger Brand Rosie's Burgers Announces the Opening of its Newest Location in Calgary, Alberta

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Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) has opened its first Rosie's Burgers location in Calgary, Alberta at 1509 8th Street Southwest. This opening marks the beginning of a 20-unit commitment for Alberta. The new location is strategically positioned in Calgary's Beltline district, targeting professionals, residents, and visitors.

The company currently has 421 contractually committed retail locations across all its emerging brands portfolio. Rosie's Burgers is a boutique QSR restaurant specializing in smash burgers, poutine, onion rings, and milkshakes.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) ha aperto la sua prima sede di Rosie's Burgers a Calgary, Alberta, al 1509 8th Street Southwest. Questa apertura segna l'inizio di un impegno di 20 unità per l'Alberta. La nuova sede è strategicamente situata nel distretto Beltline di Calgary, rivolta a professionisti, residenti e visitatori.

Attualmente, la compagnia conta 421 sedi retail contrattualmente impegnate nel suo portfolio di marchi emergenti. Rosie's Burgers è un ristorante QSR boutique specializzato in smash burgers, poutine, anelli di cipolla e milkshake.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) ha inaugurado su primera ubicación de Rosie's Burgers en Calgary, Alberta, en 1509 8th Street Southwest. Esta apertura marca el comienzo de un compromiso de 20 unidades para Alberta. La nueva ubicación está estratégicamente situada en el distrito Beltline de Calgary, dirigida a profesionales, residentes y visitantes.

La compañía actualmente tiene 421 ubicaciones de venta minorista comprometidas contractualmente en su cartera de marcas emergentes. Rosie's Burgers es un restaurante QSR boutique especializado en smash burgers, poutine, aros de cebolla y batidos.

해피 벨리 푸드 그룹 (CSE: HBFG) (OTCQB: HBFGF)가 앨버타주 캘거리의 1509 8번가 남서쪽에 첫 번째 로지스 버거스 매장을 열었습니다. 이번 오픈은 앨버타를 위한 20개 매장 약속의 시작을 의미합니다. 새로운 매장은 캘거리의 벨트라인 지구에 전략적으로 위치해 있어, 전문가, 거주자 및 방문객을 겨냥하고 있습니다.

현재 이 회사는 자사의 모든 신생 브랜드 포트폴리오에 걸쳐 계약으로 약속된 리테일 매장 421개를 보유하고 있습니다. 로지스 버거스는 스매시 버거, 푸틴, 양파링 및 밀크쉐이크를 전문으로 하는 부티크 QSR 레스토랑입니다.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) a ouvert son premier emplacement de Rosie's Burgers à Calgary, Alberta, au 1509 8th Street Southwest. Cette ouverture marque le début d'un engagement de 20 unités pour l'Alberta. La nouvelle adresse est stratégiquement située dans le quartier Beltline de Calgary, ciblant les professionnels, les résidents et les visiteurs.

La société compte actuellement 421 emplacements de vente au détail contractuellement engagés dans l'ensemble de son portefeuille de marques émergentes. Rosie's Burgers est un restaurant QSR boutique spécialisé dans les smash burgers, la poutine, les onion rings et les milkshakes.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) hat seinen ersten Standort von Rosie's Burgers in Calgary, Alberta, an der 1509 8th Street Southwest eröffnet. Diese Eröffnung markiert den Beginn eines Engagements von 20 Einheiten für Alberta. Der neue Standort ist strategisch im Beltline-Viertel von Calgary gelegen und richtet sich an Berufstätige, Anwohner und Besucher.

Das Unternehmen hat derzeit 421 vertraglich gebundene Einzelhandelsstandorte in seinem Portfolio aufstrebender Marken. Rosie's Burgers ist ein Boutique-QSR-Restaurant, das auf Smash-Burger, Poutine, Zwiebelringe und Milchshakes spezialisiert ist.

Positive
  • Expansion into new market with first Calgary location
  • Secured commitment for 20 units in Alberta
  • Strategic location in high-traffic Beltline district
  • 421 contractually committed retail locations across portfolio
  • Asset-light franchise model reducing capital requirements
Negative
  • None.

Toronto, Ontario--(Newsfile Corp. - November 29, 2024) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is excited to announce the grand opening of Rosie's Burgers' first location in Calgary, Alberta! Located at 1509 8th Street Southwest, Rosie's is a boutique QSR restaurant brand serving up its signature smash burgers, poutine, onion rings, milkshakes, and more.

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Rosie's 1

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"Opening our first location in Alberta for Rosie's is a huge step in planting the flag for our smash burger brand. This is just the start of our contractually committed 20 units for the province of Alberta. Many more still to come as we continue to leverage our franchising experience to accelerate our growth and secure prime real estate locations for our franchisees across Canada," said Sean Black, Chief Executive Officer of Happy Belly.

"Seeing the team work side by side with our franchisee reinforces how we respect and support everyone that is part of the Happy Belly family. We are actively engaged in discussions with various groups across Canada to accelerate the growth of Rosie's along side our brand portfolio. As we organically expand Happy Belly's presence in the QSR space, numerous opportunities are emerging. We are excited to share updates on newly secured locations for our brands as we continue to drive growth through our asset-light franchise model."

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Rosie's 2

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"The area of 1509 8th Street Southwest is a prime location for a Rosie's to thrive being situated in the heart of Calgary's Beltline district. This location benefits from heavy pedestrian traffic, including professionals, residents, and visitors exploring the vibrant area. The dynamic atmosphere creates a consistent demand for quick, delicious food options. The Beltline is known for its eclectic mix of young professionals, students, and families, all of whom appreciate quality, convenient dining options. A smash burger brand with its appeal to comfort food enthusiasts and trendy food seekers fits perfectly. Not to mention being surrounded by bars, lounges, and cultural hubs. A smash burger spot would attract patrons looking for a quick bite before or after their activities. We anticipate this location will expand Rosie's customer base in a densely populated area that matches the brand's demographics. This presents substantial opportunities both in-store and through delivery services."

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Rosie's 3

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"This marks another step forward in our mission to become a predictable and disciplined growth company. We currently have 421 contractually committed retail locations from area developers across all emerging brands in the Happy Belly Portfolio - whether in development, under construction, or already open. As we open new stores, the Happy Belly footprint continues to grow."

We are just getting started.

For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Rosie's Burgers

Deliciously handcrafted smashed burgers, golden fries, and classic milkshakes. Rosie's is your neighbourhood burger shop serving up nostalgic flavours you know, love, and crave. From our Smashburger's and French fries to strawberry shakes and onion rings - we're all about keeping things simple and perfecting tradition. Because the classics were made classic for a reason, right?

About Happy Belly Food Group

Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.

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Happy Belly Food Group

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Happy Belly Food Group
Sean Black
Chief Executive Officer

Shawn Moniz
Chief Operating Officer

FOR FURTHER INFORMATION, PLEASE VISIT:

www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/231889

FAQ

Where is the new Rosie's Burgers location opened by Happy Belly Food Group (HBFGF)?

The new Rosie's Burgers location is at 1509 8th Street Southwest in Calgary, Alberta.

How many Rosie's Burgers locations are contracted for Alberta by Happy Belly Food Group (HBFGF)?

Happy Belly Food Group has contractually committed to opening 20 Rosie's Burgers units in Alberta.

How many total contractually committed retail locations does Happy Belly Food Group (HBFGF) have?

Happy Belly Food Group has 421 contractually committed retail locations across all its emerging brands portfolio.

HAPPY BELLY FOOD GRP INC

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