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Happy Belly's HEAL Wellness QSR Announces the Opening of Its Newest Location in Edmonton's North Town Center

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Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) has opened its newest HEAL Wellness location in Edmonton's North Town Center, co-located with Blenz Coffee. This marks the company's 13th location across 3 provinces, operating as a quick-service restaurant specializing in smoothie bowls, acai bowls, and smoothies. The company currently has 45 signed franchise agreements for HEAL and multiple units under construction. Happy Belly's portfolio includes 421 contractually committed retail locations across all brands, highlighting their successful asset-light franchising model and expansion strategy.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) ha aperto la sua ultima sede HEAL Wellness nel North Town Center di Edmonton, in co-locazione con Blenz Coffee. Questo segna la 13ª sede della compagnia in 3 province, operando come un ristorante fast food specializzato in smoothie bowls, acai bowls e smoothie. Attualmente, l'azienda ha 45 contratti di franchising firmati per HEAL e diversi unità in costruzione. Il portafoglio di Happy Belly include 421 posizioni di vendita retail contrattualmente impegnate in tutti i marchi, evidenziando il loro modello di franchising a basso rischio di capitale e la strategia di espansione.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) ha abierto su nueva ubicación de HEAL Wellness en el North Town Center de Edmonton, junto a Blenz Coffee. Esto marca la 13ª ubicación de la compañía en 3 provincias, operando como un restaurante de servicio rápido especializado en tazones de batido, tazones de acai y batidos. Actualmente, la empresa tiene 45 acuerdos de franquicia firmados para HEAL y múltiples unidades en construcción. El portafolio de Happy Belly incluye 421 ubicaciones de venta al por menor comprometidas contractualmente en todas las marcas, destacando su exitoso modelo de franquicia sin activos y la estrategia de expansión.

해피 벨리 푸드 그룹 (CSE: HBFG) (OTCQB: HBFGF)는 블렌즈 커피와 함께 에드몬턴의 노스 타운 센터에 가장 최근의 HEAL 웰니스 매장을 열었습니다. 이는 3개 주에 걸쳐 회사의 13번째 매장으로, 스무디 볼, 아사이 볼, 스무디를 전문으로 하는 패스트푸드 레스토랑으로 운영됩니다. 현재 회사는 HEAL을 위한 45개의 프랜차이즈 계약을 체결했으며 여러 유닛이 공사 중입니다. 해피 벨리의 포트폴리오는 모든 브랜드에 걸쳐 계약상 약정된 421개의 소매 위치를 포함하고 있어, 자산이 적은 프랜차이즈 모델과 확장 전략의 성공을 강조합니다.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) a ouvert sa nouvelle localisation de HEAL Wellness dans le North Town Center d'Edmonton, co-localisée avec Blenz Coffee. Cela représente le 13ème emplacement de l'entreprise dans 3 provinces, fonctionnant comme un restaurant rapide spécialisé dans les smoothie bowls, les acai bowls et les smoothies. L'entreprise dispose actuellement de 45 contrats de franchise signés pour HEAL et de plusieurs unités en construction. Le portefeuille de Happy Belly comprend 421 emplacements de vente au détail contractuellement engagés à travers toutes les marques, mettant en avant leur modèle de franchise léger en actifs et leur stratégie d'expansion.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) hat seinen neuesten HEAL Wellness Standort im North Town Center in Edmonton eröffnet, der gemeinsam mit Blenz Coffee betrieben wird. Dies ist der 13. Standort des Unternehmens in 3 Provinzen, der als Schnellrestaurant spezialisiert auf Smoothie-Bowls, Acai-Bowls und Smoothies fungiert. Das Unternehmen hat derzeit 45 unterzeichnete Franchiseverträge für HEAL und mehrere Einheiten im Bau. Das Portfolio von Happy Belly umfasst 421 vertraglich gebundene Einzelhandelsstandorte in allen Marken, was ihr erfolgreiches, kapitalarmes Franchise-Modell und die Expansionsstrategie hervorhebt.

Positive
  • Expansion to 13th location across 3 provinces
  • 45 signed franchise agreements for HEAL Wellness
  • 421 contractually committed retail locations across all brands
  • Strategic co-location with Blenz Coffee maximizing retail presence
  • Multiple units currently under construction indicating near-term growth
Negative
  • None.

Toronto, Ontario--(Newsfile Corp. - November 22, 2024) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce the opening of its newest location, a co-location with Blenz Coffee, at 8503-112 Street North West, within North Town Center, Edmonton. Heal Wellness ("Heal") is a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant ("QSR").

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HEAL Wellness 1

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"The opening of this location marks a milestone for Happy Belly's multi-unit combo store real-estate strategy. This co-location with Blenz Coffee is operated by the same franchisee for both brands. We are proud to see how far we have grown and accelerated Heal Wellness over the past 12 months. With locations open across 3 provinces we are excited as we open our 13th location. Currently we have 45 signed franchise agreements for Heal, as well as multiple units in construction so we look forward to opening more units before the year is over and many more in 2025. The growth of Heal in the past year has been significant. Our 2025 pipeline of new stores continues to build as franchise agreements are signed along with lease agreements across North America," said Sean Black, Chief Executive Officer of Happy Belly.

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HEAL Wellness 2

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"North Town Center is known for its abundant and vibrant business community. It has a thriving retail environment and the presence of high-traffic areas such as outlet shopping centers and business districts provide ample opportunities for attracting a steady stream of customers. The combination of these factors makes North Town Center a promising market for Heal, catering to the demand for nutritious and convenient food options."

"We currently have 421 contractually committed retail locations from area developers across all emerging brands in the Happy Belly Portfolio-whether in development, under construction, or already open. As we open new stores, the Happy Belly footprint continues to grow. Our team is committed to sourcing and evaluating real estate, reviewing franchisee applications, and collaborating closely with area developers to support our asset-light franchising model. By focusing on securing high-quality franchisees and prime real estate locations across Canada, we will further strengthen our expansion efforts."

"The rapid expansion of the Heal Wellness brand serves as a testament to our ability to execute effectively and accelerate the growth of our asset light franchising model. As the brand's free cash flow grows, we anticipate accelerating our corporate store development timeline, supplemented by the growth of our franchise program."

We are just getting started.

About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.

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Happy Belly Food Group

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Happy Belly Food Group
Sean Black
Chief Executive Officer

Shawn Moniz
Chief Operating Officer

FOR FURTHER INFORMATION, PLEASE VISIT:

www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/231004

FAQ

How many HEAL Wellness locations does Happy Belly Food Group (HBFGF) currently operate?

Happy Belly Food Group currently operates 13 HEAL Wellness locations across 3 provinces.

Where is the newest HEAL Wellness (HBFGF) location opened?

The newest HEAL Wellness location opened at 8503-112 Street North West, within North Town Center, Edmonton.

How many franchise agreements does HEAL Wellness (HBFGF) have as of November 2024?

HEAL Wellness has 45 signed franchise agreements as of November 2024.

What is the total number of committed retail locations in Happy Belly's (HBFGF) portfolio?

Happy Belly Food Group has 421 contractually committed retail locations across all its emerging brands.

HAPPY BELLY FOOD GRP INC

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