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Happy Belly's HEAL Wellness QSR Announces the Grand Opening of its Newest Location at the University of Alberta

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Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) has announced the grand opening of its newest HEAL Wellness franchise location at the University of Alberta on January 11th, 2025. This marks the 6th store in Western Canada and brings the total system-wide count to 15 locations.

The company has a significant expansion plan with 421 contractually committed retail locations across all its emerging brands portfolio. Specifically for HEAL Wellness, there is a contractual commitment for 100 units across Canada and the US. Multiple locations are currently under construction in Alberta, British Columbia, and Ontario.

Happy Belly is executing an asset-light franchising model, focusing on securing quality franchisees and prime real estate locations. The company plans to accelerate its corporate store development as the brand's free cash flow grows, while continuing franchise program expansion.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) ha annunciato l'apertura ufficiale della sua nuova sede in franchising HEAL Wellness presso l'Università di Alberta l'11 gennaio 2025. Questo segna il sesto negozio in Canada occidentale e porta il numero totale di punti vendita a 15.

L'azienda ha un piano di espansione significativa con 421 sedi di vendita al dettaglio contrattualmente impegnate in tutto il suo portafoglio di marchi emergenti. In particolare per HEAL Wellness, c'è un impegno contrattuale per 100 unità in Canada e negli Stati Uniti. Attualmente, diverse sedi sono in fase di costruzione in Alberta, Columbia Britannica e Ontario.

Happy Belly sta attuando un modello di franchising a basso costo di attivi, concentrandosi sulla ricerca di franchisee di qualità e suddivisioni immobiliari di valore. L'azienda prevede di accelerare lo sviluppo dei negozi aziendali man mano che il flusso di cassa gratuito del marchio cresce, continuando nel contempo l'espansione del programma di franchising.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) ha anunciado la gran apertura de su nueva ubicación de franquicia HEAL Wellness en la Universidad de Alberta el 11 de enero de 2025. Esto marca la sexta tienda en el oeste de Canadá y lleva el recuento total de ubicaciones a 15.

La compañía tiene un plan de expansión significativo con 421 ubicaciones de venta al por menor contratualmente comprometidas en toda su cartera de marcas emergentes. Específicamente para HEAL Wellness, hay un compromiso contractual para 100 unidades en Canadá y EE. UU. Actualmente, se están construyendo múltiples ubicaciones en Alberta, Columbia Británica y Ontario.

Happy Belly está ejecutando un modelo de franquicia ligero en activos, enfocándose en asegurar franquiciados de calidad y ubicaciones inmobiliarias prime. La compañía planea acelerar el desarrollo de sus tiendas corporativas a medida que fluya efectivo libre del marca, mientras continúa con la expansión del programa de franquicias.

해피 벨리 푸드 그룹 (CSE: HBFG) (OTCQB: HBFGF)는 앨버타 대학교에 새롭게 오픈하는 힐 웰니스 프랜차이즈의 그랜드 오프닝을 2025년 1월 11일에 발표했습니다. 이는 서부 캐나다에서 여섯 번째 매장이며, 총 15개 매장으로 집계됩니다.

회사는 모든 신생 브랜드 포트폴리오에 걸쳐 421개의 계약된 소매 위치가 있으며, 특히 HEAL Wellness를 위해 캐나다와 미국 전역에 100개 유닛에 대한 계약적 약속이 있습니다. 현재 앨버타, 브리티시컬럼비아, 온타리오에 여러 위치가 건설 중입니다.

해피 벨리는 자산 경량 프랜차이징 모델을 실행하며, 품질 높은 가맹점과 주요 부동산 위치 확보에 집중하고 있습니다. 회사는 브랜드의 잉여 현금 흐름이 증가함에 따라 자사 매장 개발을 가속화할 계획이며, 동시에 프랜차이즈 프로그램의 확장을 지속할 것입니다.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) a annoncé la grande ouverture de son nouveau franchisé HEAL Wellness à l'Université de l'Alberta le 11 janvier 2025. Cela marque le sixième magasin dans l'ouest du Canada et porte le nombre total de points de vente à 15.

L'entreprise a un plan d'expansion significatif avec 421 emplacements de vente au détail contractuellement engagés dans l'ensemble de son portefeuille de marques émergentes. Spécifiquement pour HEAL Wellness, il y a un engagement contractuel pour 100 unités au Canada et aux États-Unis. Plusieurs emplacements sont actuellement en construction en Alberta, en Colombie-Britannique et en Ontario.

Happy Belly exécute un modèle de franchise léger, axé sur la sécurisation de franchisés de qualité et d'emplacements immobiliers de premier choix. L'entreprise prévoit d'accélérer le développement de ses magasins d'entreprise à mesure que le flux de trésorerie libre de la marque augmente, tout en continuant d'élargir son programme de franchise.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) hat die große Eröffnung seines neuesten HEAL Wellness Franchise-Standorts an der Universität von Alberta am 11. Januar 2025 angekündigt. Dies markiert den sechsten Standort in Westkanada und erhöht die Gesamtanzahl auf 15 Standorte.

Das Unternehmen hat einen signifikanten Expansionsplan mit 421 vertraglich zugesicherten Einzelhandelsstandorten in seinem Portfolio an aufstrebenden Marken. Besonders für HEAL Wellness gibt es eine vertragliche Verpflichtung für 100 Einheiten in Kanada und den USA. Derzeit sind mehrere Standorte in Alberta, British Columbia und Ontario im Bau.

Happy Belly führt ein leichtes Franchising-Modell durch, das sich darauf konzentriert, qualitativ hochwertige Franchisenehmer und attraktive Immobilienstandorte zu sichern. Das Unternehmen plant, die Entwicklung seiner Corporate Stores zu beschleunigen, während der freie Cashflow der Marke wächst und gleichzeitig die Expansion des Franchise-Programms fortzusetzen.

Positive
  • Expansion to 15 total HEAL Wellness locations with 6 in Western Canada
  • Strong growth pipeline with 421 contractually committed retail locations
  • Secured commitment for 100 HEAL Wellness units in Canada and US
  • Multiple locations under construction across three provinces
Negative
  • None.

Toronto, Ontario--(Newsfile Corp. - January 10, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce the grand opening of its newest Heal Wellness ("Heal"), a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant ("QSR") located at the University of Alberta, 8503 112 Street NW, Edmonton, Alberta, this Saturday, January 11th, 2025.

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HEAL Wellness 1

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"We are happy to announce the opening of our newest Heal Wellness franchised location to kick off our expansion in 2025 across Canada," said Sean Black, Chief Executive Officer of Happy Belly. "This is the 6th Heal Wellness store to open in Western Canada, bringing our total to 15 locations in the system, with several more under construction across Alberta, British Columbia, and Ontario. The pace of growth for our brands has been accelerating, and with a contractual commitment for 100 Heal units in Canada and the US, we are just getting started."

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HEAL Wellness 2

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"The grand opening will be held at 8503 112 Street NW, Edmonton. Each new store opening further extends Happy Belly's growing footprint. At present, five (5) of our QSR brands have locations actively under construction across Canada. We are excited to share more announcements throughout 2025 as we continue to sign franchise agreements and secure prime real estate locations for our franchisees nationwide."

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HEAL Wellness 3

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"We currently have 421 contractually committed retail locations from area developers across all emerging brands in the Happy Belly Portfolio - whether in development, under construction, or already open. As we open new stores, the Happy Belly footprint continues to grow. Our team is committed to sourcing and evaluating real estate, reviewing franchisee applications, and collaborating closely with area developers to support our asset-light franchising model. At present, several of our restaurant brands are simultaneously under construction, and we are excited to announce openings throughout 2025-2026. By focusing on securing high-quality franchisees and prime real estate locations across Canada, we will further strengthen our expansion efforts."

"The rapid expansion of the Heal Wellness brand serves as a testament to our ability to execute effectively. As the brand's free cash flow grows, we anticipate accelerating our corporate store development timeline, supplemented by the growth of our franchise program."

We are just getting started.

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HEAL Wellness 4

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Franchising

For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.

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Happy Belly Food Group

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Sean Black
Chief Executive Officer

Shawn Moniz
Chief Operating Officer

FOR FURTHER INFORMATION, PLEASE VISIT:

www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/236683

FAQ

How many HEAL Wellness locations does Happy Belly (HBFGF) currently operate?

Happy Belly currently operates 15 HEAL Wellness locations, with 6 of them located in Western Canada.

What is the total number of committed retail locations for Happy Belly (HBFGF)?

Happy Belly has 421 contractually committed retail locations across all its emerging brands portfolio.

When is the new HEAL Wellness location at University of Alberta opening?

The new HEAL Wellness location at University of Alberta (8503 112 Street NW, Edmonton) is opening on January 11th, 2025.

How many HEAL Wellness units has Happy Belly (HBFGF) committed to opening in Canada and US?

Happy Belly has a contractual commitment to open 100 HEAL Wellness units across Canada and the United States.

Which provinces is Happy Belly (HBFGF) currently expanding HEAL Wellness into?

Happy Belly is currently constructing new HEAL Wellness locations across Alberta, British Columbia, and Ontario.

HAPPY BELLY FOOD GRP INC

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