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Happy Belly Appoints Former Vice President - Growth & Operations of FRESH Restaurants Randall Papineau as Brand President of IQ Foods

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Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) has appointed Randall Papineau as Brand President of IQ Foods, following its recent 100% acquisition of the brand. This move aims to accelerate IQ's growth in the premium healthy eating market. Papineau, formerly Vice President of Growth & Operations at FRESH Restaurants, brings extensive experience in building high-growth brands and teams.

IQ Foods offers a variety of healthy options including bowls, smoothies, sandwiches, soups, and salads. The appointment aligns with Happy Belly's strategy to consolidate emerging food brands and expand in the clean eating vertical. The company draws inspiration from successful US brands like Sweetgreen, which has a market cap exceeding $3.9 billion USD.

Happy Belly's CEO, Sean Black, expressed confidence in Papineau's ability to drive scalability, profitability, and alignment with growth objectives for IQ Foods. The company views this as a significant step towards becoming a category leader in Canada's healthy eating market.

Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ha nominato Randall Papineau come Presidente del Marchio di IQ Foods, a seguito dell'acquisizione totale del marchio. Questa mossa mira ad accelerare la crescita di IQ nel mercato del cibo sano premium. Papineau, ex Vicepresidente di Crescita e Operazioni presso FRESH Restaurants, porta con sé un'ampia esperienza nella costruzione di marchi e team ad alta crescita.

I prodotti IQ Foods offrono una varietà di opzioni salutari, tra cui ciotole, frullati, panini, zuppe e insalate. La nomina si allinea con la strategia di Happy Belly di consolidare marchi alimentari emergenti ed espandersi nel settore dell'alimentazione pulita. L'azienda trae ispirazione da brand statunitensi di successo come Sweetgreen, che ha una capitalizzazione di mercato superiore a 3,9 miliardi di dollari USD.

Il CEO di Happy Belly, Sean Black, ha espresso fiducia nella capacità di Papineau di guidare la scalabilità, la redditività e l'allineamento con gli obiettivi di crescita per IQ Foods. L'azienda considera questo un passo significativo verso la leadership nella categoria del mercato canadese dell'alimentazione sana.

Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ha nombrado a Randall Papineau como Presidente de Marca de IQ Foods, tras la reciente adquisición del 100% de la marca. Este movimiento tiene como objetivo acelerar el crecimiento de IQ en el mercado de alimentación saludable premium. Papineau, ex Vicepresidente de Crecimiento y Operaciones en FRESH Restaurants, aporta una amplia experiencia en la construcción de marcas y equipos de alto crecimiento.

IQ Foods ofrece una variedad de opciones saludables que incluyen tazones, batidos, sándwiches, sopas y ensaladas. La designación se alinea con la estrategia de Happy Belly de consolidar marcas alimentarias emergentes y expandirse en el sector de la alimentación limpia. La empresa se inspira en marcas estadounidenses exitosas como Sweetgreen, que tiene una capitalización de mercado superior a 3.9 mil millones de dólares USD.

El CEO de Happy Belly, Sean Black, expresó confianza en la capacidad de Papineau para impulsar la escalabilidad, la rentabilidad y la alineación con los objetivos de crecimiento para IQ Foods. La compañía considera esto un paso significativo hacia convertirse en un líder de categoría en el mercado canadiense de la alimentación saludable.

해피 벨리 푸드 그룹 주식회사 (CSE: HBFG) (OTCQB: HBFGF)는 최근 브랜드의 100% 인수에 따라 랜달 파피노를 IQ Foods의 브랜드 사장으로 임명했습니다. 이 결정은 IQ의 프리미엄 건강식 시장에서의 성장을 가속화하기 위한 것입니다. 파피노는 FRESH 레스토랑의 성장 및 운영 부사장을 역임했으며, 고성장 브랜드와 팀을 구축한 광범위한 경험을 보유하고 있습니다.

IQ Foods는 그릇, 스무디, 샌드위치, 수프 및 샐러드를 포함한 다양한 건강 옵션을 제공합니다. 이 임명은 해피 벨리의 신흥 식품 브랜드 통합 및 깨끗한 식품 시장에서의 확장을 위한 전략과 일치합니다. 이 회사는 시장 가치가 39억 달러를 초과하는 성공적인 미국 브랜드인 Sweetgreen에서 영감을 얻고 있습니다.

해피 벨리의 CEO 션 블랙은 파피노가 IQ Foods의 성장 목표에 맞춰 확장성, 수익성 및 정렬을 추진할 수 있는 능력에 대해 신뢰를 표명했습니다. 이 회사는 이를 캐나다 건강식 시장에서 카테고리 리더가 되기 위한 중요한 단계로 보고 있습니다.

Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) a nommé Randall Papineau au poste de Président de la Marque de IQ Foods, suite à l'acquisition récente à 100% de la marque. Ce mouvement vise à accélérer la croissance de IQ sur le marché de l'alimentation saine premium. Papineau, ancien Vice-Président de la Croissance et des Opérations chez FRESH Restaurants, apporte une vaste expérience en matière de construction de marques à forte croissance et d'équipes.

IQ Foods propose une variété d'options saines, y compris des bols, des smoothies, des sandwiches, des soupes et des salades. Cette nomination s'inscrit dans la stratégie de Happy Belly de consolider des marques alimentaires émergentes et d'élargir son portefeuille dans le secteur de l'alimentation saine. L'entreprise s'inspire de marques américaines prospères comme Sweetgreen, qui a une capitalisation boursière supérieure à 3,9 milliards de dollars USD.

Le CEO de Happy Belly, Sean Black, a exprimé sa confiance dans la capacité de Papineau à impulser la scalabilité, la rentabilité et l'alignement avec les objectifs de croissance pour IQ Foods. L'entreprise considère cela comme un pas significatif vers le leadership dans le marché canadien de l'alimentation saine.

Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) hat Randall Papineau zum Markenpräsidenten von IQ Foods ernannt, nachdem das Unternehmen die Marke vollständig übernommen hat. Dieser Schritt zielt darauf ab, das Wachstum von IQ im Premium-Sektor gesunder Ernährung zu beschleunigen. Papineau, der zuvor Vizepräsident für Wachstum und Betrieb bei FRESH Restaurants war, bringt umfangreiche Erfahrungen im Aufbau von wachstumsstarken Marken und Teams mit.

IQ Foods bietet eine Vielzahl von gesunden Optionen, darunter Schalen, Smoothies, Sandwiches, Suppen und Salate. Die Ernennung passt zur Strategie von Happy Belly, aufstrebende Lebensmittelmarken zu konsolidieren und im Bereich der gesunden Ernährung zu expandieren. Das Unternehmen lässt sich von erfolgreichen US-Marken wie Sweetgreen inspirieren, die eine Marktkapitalisierung von über 3,9 Milliarden USD aufweist.

Sean Black, CEO von Happy Belly, äußerte Vertrauen in die Fähigkeit von Papineau, die Skalierbarkeit, Rentabilität und Übereinstimmung mit den Wachstumszielen für IQ Foods voranzutreiben. Das Unternehmen sieht dies als einen bedeutenden Schritt, um ein Marktführer im kanadischen Segment für gesunde Ernährung zu werden.

Positive
  • Appointment of experienced industry leader Randall Papineau as Brand President of IQ Foods
  • Recent 100% acquisition of IQ Foods, expanding Happy Belly's presence in the premium healthy eating market
  • Strategic alignment with growing health-conscious consumer trends in Canada and the US
  • Potential for significant growth and market expansion, inspired by successful US brands like Sweetgreen
Negative
  • None.

Toronto, Ontario--(Newsfile Corp. - October 7, 2024) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is excited to welcome Randall Papineau as Brand President of IQ Foods ("IQ"). The 100% acquisition of IQ was completed on September 18th. This announcement demonstrates our commitment to putting the pieces in place required to accelerate the growth of IQ, which offers a variety of delicious, wholesome options like healthy bowls, smoothies, sandwiches, soups, and salads, along with other flavorful clean-eating dishes the whole family can enjoy.

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IQ1

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"Over the past 12 months, Happy Belly has experienced significant growth, both organically and through accretive acquisitions like IQ Foods. IQ is a cornerstone brand in Canada's premium healthy eating market and represents the largest single acquisition of corporate-owned stores that Happy Belly has made to date. To support this continued expansion, we needed a seasoned individual who thrives working with high growth brands, has experience building highly effective teams, and has relevant experience in the clean eating fresh-bowl category. Randall not only checks off all those boxes, but he also helped build Canada's most successful plant-based brand, FRESH Restaurants," said Sean Black, Chief Executive Officer of Happy Belly.

"I am very thankful for the opportunity to work with Randall again. Previously in my career we were partners with Recipe Unlimited in Fresh Restaurants which is now owned by Fairfax Financial. Randall joined us at Fresh Restaurants and quickly took over leading that brands growth. He did an incredible job with the people, product and driving profitability of Fresh. We view the opportunity size of this category to be significant, so it was an easy decision to allocate more resources into accelerating the growth of IQ Foods as we look to be the category leader in Canda just like the category leader Sweetgreen is in the US.

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IQ2

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"In his new role, Randall will lead all aspects of IQ Foods, working closely with the Happy Belly executive team, general managers, and corporate teams to drive scalability, profitability, and alignment with our growth objectives. IQ Foods, alongside our Lettuce Love Café brand and our in-progress acquisition of Salus Fresh Foods, forms the foundation of our healthy and clean eating vertical, a key part of our long-term strategy focused on sector consolidation. This approach aligns perfectly with our long-term vision, focusing on a rapidly expanding market segment, particularly among health-conscious consumers in Canada and the US. We draw inspiration from category leaders like Sweetgreen in the US, which has grown significantly in store count and now boasts a market cap exceeding $3.9 billion USD, similar to how CAVA expanded its footprint in the Mediterranean category by acquiring Zoe's Kitchen.

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IQ3

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With a proven track record in building strong brands, teams, and profitable operations, Randall's entrepreneurial mindset and hands-on approach make him a perfect cultural fit for our team. His leadership experience in the coffee industry, notably as Vice President of Retail Operations at Balzac's Coffee, aligns seamlessly with our strategic roadmap for 2024-2025. As we target the rapidly growing health-conscious market in Canada and the US, Randall's leadership will be instrumental in scaling our clean eating brands and advancing our strategic roadmap for 2024-2025, driving significant growth for IQ Foods and Happy Belly.

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IQ4

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Franchising

For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About IQ Foods

IQ Foods offers a variety of delicious, wholesome options like healthy bowls, smoothies, sandwiches, soups, and salads, along with other flavorful clean-eating dishes that the whole family can enjoy. IQ Foods is a flagship brand in Canada's premium healthy eating market and is strategically located in urban and central business districts. IQ Foods caters to thousands of health-conscious customers from local businesses, while expanding into catering services to service an even greater audience in downtown densely populated areas. This strategy has fostered strong brand recognition and a loyal customer base driven by word-of-mouth and, most importantly, satisfied customers.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.

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Happy Belly

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Happy Belly Food Group
Sean Black
Chief Executive Officer

Shawn Moniz
Chief Operating Officer

FOR FURTHER INFORMATION, PLEASE VISIT:

www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/225785

FAQ

Who is the new Brand President of IQ Foods appointed by Happy Belly Food Group (HBFGF)?

Randall Papineau, former Vice President of Growth & Operations at FRESH Restaurants, has been appointed as the new Brand President of IQ Foods by Happy Belly Food Group.

What is the stock symbol for Happy Belly Food Group?

Happy Belly Food Group trades under the stock symbols CSE: HBFG and OTCQB: HBFGF.

When did Happy Belly Food Group (HBFGF) complete the acquisition of IQ Foods?

Happy Belly Food Group completed the 100% acquisition of IQ Foods on September 18th, 2024.

What type of food does IQ Foods offer under Happy Belly Food Group (HBFGF)?

IQ Foods offers a variety of healthy options including bowls, smoothies, sandwiches, soups, salads, and other clean-eating dishes suitable for the whole family.

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