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Happy Belly Appoints Former Fat Burger Vice President John Grieve as Regional Vice President of Operations, Western Canada

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Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) has appointed John Grieve as Regional Vice President of Operations for Western Canada. The appointment comes after 10 consecutive record-breaking quarters of growth through organic expansion and strategic acquisitions. Grieve, formerly with Fat Burger, brings extensive experience from senior leadership roles at various restaurant groups including CraveIt Restaurant Group, Five Guys Burgers and Fries, and Edo Japan.

In his new role, Grieve will oversee Happy Belly's Western Canada operations, working with brand managers, franchisees, and corporate teams to align operational strategies with growth goals. He will focus on optimizing operational efficiency, enhancing guest experience, and supporting the expansion of franchised and corporate-owned locations, particularly for brands including Rosie's Burgers, Heal, and Via Cibo.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) ha nominato John Grieve come Vice Presidente Regionale delle Operazioni per il Canada Occidentale. Questa nomina arriva dopo 10 trimestri consecutivi di crescita record grazie a un'espansione organica e acquisizioni strategiche. Grieve, ex di Fat Burger, porta con sé una vasta esperienza da ruoli di leadership senior in vari gruppi di ristorazione, tra cui CraveIt Restaurant Group, Five Guys Burgers and Fries e Edo Japan.

Nel suo nuovo ruolo, Grieve supervisionerà le operazioni di Happy Belly nel Canada Occidentale, lavorando con i manager di marca, i franchisee e i team aziendali per allineare le strategie operative con gli obiettivi di crescita. Si concentrerà sull'ottimizzazione dell'efficienza operativa, sul miglioramento dell'esperienza degli ospiti e sul supporto all'espansione delle sedi in franchising e di proprietà aziendale, in particolare per marchi come Rosie's Burgers, Heal e Via Cibo.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) ha designado a John Grieve como Vicepresidente Regional de Operaciones para Canadá Occidental. Esta designación se produce tras 10 trimestres consecutivos de crecimiento récord gracias a la expansión orgánica y adquisiciones estratégicas. Grieve, ex empleado de Fat Burger, aporta una extensa experiencia de roles de liderazgo senior en varios grupos de restaurantes, incluidos CraveIt Restaurant Group, Five Guys Burgers and Fries y Edo Japan.

En su nuevo rol, Grieve supervisará las operaciones de Happy Belly en Canadá Occidental, trabajando con gerentes de marca, franquiciados y equipos corporativos para alinear las estrategias operativas con los objetivos de crecimiento. Se enfocará en optimizar la eficiencia operativa, mejorar la experiencia del cliente y apoyar la expansión de ubicaciones franquiciadas y de propiedad corporativa, particularmente para marcas como Rosie's Burgers, Heal y Via Cibo.

해피 벨리 푸드 그룹 (CSE: HBFG) (OTCQB: HBFGF)는 존 그리브를 캐나다 서부의 지역 운영 부사장으로 임명했습니다. 이 임명은 유기적 확장과 전략적 인수를 통해 10 분기 연속으로 기록적인 성장을 이루어낸 후 이루어졌습니다. 과거 Fat Burger에서 근무했던 그리브는 CraveIt 레스토랑 그룹, Five Guys Burgers and Fries, Edo Japan 등 여러 레스토랑 그룹에서의 고위 리더십 역할을 통해 쌓은 풍부한 경험을 보유하고 있습니다.

그의 새로운 역할에서 그리브는 해피 벨리의 서부 캐나다 운영을 감독하며, 브랜드 매니저, 프랜차이즈 및 기업 팀과 협력하여 운영 전략을 성장 목표와 일치시킬 것입니다. 그는 운영 효율성을 최적화하고 고객 경험을 향상시키며, Rosie's Burgers, Heal, Via Cibo를 포함한 브랜드의 프랜차이즈 및 회사 소유 매장의 확장을 지원하는 데 집중할 것입니다.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) a nommé John Grieve au poste de Vice-Président Régional des Opérations pour l'Ouest du Canada. Cette nomination fait suite à 10 trimestres consécutifs de croissance record grâce à une expansion organique et des acquisitions stratégiques. Grieve, anciennement chez Fat Burger, apporte une vaste expérience issue de postes de direction au sein de divers groupes de restauration, y compris CraveIt Restaurant Group, Five Guys Burgers and Fries et Edo Japan.

Dans son nouveau rôle, Grieve supervisera les opérations de Happy Belly dans l'Ouest canadien, travaillant avec des chefs de marque, des franchisés et des équipes corporate afin d'aligner les stratégies opérationnelles sur les objectifs de croissance. Il se concentrera sur l'optimisation de l'efficacité opérationnelle, l'amélioration de l'expérience client et le soutien de l'expansion des lieux franchisés et d'entreprise, en particulier pour des marques telles que Rosie's Burgers, Heal et Via Cibo.

Happy Belly Food Group (CSE: HBFG) (OTCQB: HBFGF) hat John Grieve zum Regional Vice President of Operations für Westkanada ernannt. Diese Ernennung erfolgt nach 10 aufeinanderfolgenden Quartalen mit Rekordwachstum durch organische Expansion und strategische Akquisitionen. Grieve, der zuvor bei Fat Burger tätig war, bringt umfangreiche Erfahrungen aus Führungspositionen in verschiedenen Restaurantgruppen mit, darunter CraveIt Restaurant Group, Five Guys Burgers and Fries und Edo Japan.

In seiner neuen Rolle wird Grieve die Aktivitäten von Happy Belly in Westkanada überwachen und mit Markenmanagern, Franchisenehmern und Unternehmens Teams zusammenarbeiten, um die operativen Strategien an den Wachstumszielen auszurichten. Er wird sich darauf konzentrieren, die Effizienz der Abläufe zu optimieren, das Gästeerlebnis zu verbessern und die Expansion von Franchise- und Unternehmensstandorten zu unterstützen, insbesondere für Marken wie Rosie's Burgers, Heal und Via Cibo.

Positive
  • 10 consecutive quarters of record-breaking growth
  • Strategic expansion through both organic growth and acquisitions
  • Appointment of experienced industry veteran with multi-brand management background
Negative
  • None.

Toronto, Ontario--(Newsfile Corp. - January 7, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is thrilled to welcome John Grieve as Regional Vice President of Operations, Western Canada for Happy Belly Food Group.

"Over the past 10 consecutive record-breaking quarters, Happy Belly has achieved significant growth through both organic expansion and strategic acquisitions across its portfolio of emerging brands. To support this momentum, we are excited to announce the appointment of John Grieve as our new Regional Vice President of Operations for Western Canada, overseeing our expanding footprint," said Sean Black, Chief Executive Officer of Happy Belly. "To support this momentum it was important for us to increase our bench strength. As a first step John will work closely with brand managers, franchisees, and corporate teams to align operational strategies with our growth goals, ensuring scalability, profitability, and the continued excellence that defines Happy Belly."

"I am happy to continue putting the band back together and reuniting with John as part of the team. I first met John when we hired him at CraveIt Restaurant Group where John played a pivotal role in overseeing Via Cibo and driving our growth in Western Canada. As our brands continue to scale, John's expertise and leadership will be invaluable in guiding them through this exciting phase of expansion. In this key leadership position, John will concentrate on optimizing operational efficiency, elevating the guest experience, and supporting the ongoing growth of our franchised and corporate-owned locations. His extensive experience in the franchised food sector includes various senior leadership roles at Fat Burger, Crave IT Restaurant Group, Five Guys Burgers and Fries and Edo Japan."

"John brings a wealth of expertise that will help elevate our teams and brands including Rosie's Burgers, Heal and Via Cibo in Western Canada. He is an excellent cultural fit, embodying an entrepreneurial spirit and a hands-on approach, working closely with our brand operators, financial teams, and partners. We are confident in his leadership as we continue driving growth through disciplined organic expansion and accretive M&A initiatives."

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For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.

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Happy Belly

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Happy Belly Food Group
Sean Black
Chief Executive Officer

Shawn Moniz
Chief Operating Officer

FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email
hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/236270

FAQ

What is the significance of John Grieve's appointment to Happy Belly Food Group (HBFGF)?

John Grieve's appointment as Regional VP of Operations for Western Canada brings extensive restaurant industry experience to support Happy Belly's expansion after 10 consecutive record-breaking quarters.

Which brands will John Grieve oversee at Happy Belly Food Group (HBFGF)?

John Grieve will oversee Rosie's Burgers, Heal, and Via Cibo operations in Western Canada.

What is Happy Belly Food Group's (HBFGF) recent growth track record?

Happy Belly has achieved 10 consecutive record-breaking quarters through both organic expansion and strategic acquisitions.

What is John Grieve's previous industry experience before joining HBFGF?

John Grieve held senior leadership roles at Fat Burger, CraveIt Restaurant Group, Five Guys Burgers and Fries, and Edo Japan.

What will be John Grieve's main responsibilities at Happy Belly Food Group (HBFGF)?

Grieve will focus on optimizing operational efficiency, elevating guest experience, and supporting growth of franchised and corporate-owned locations in Western Canada.

HAPPY BELLY FOOD GRP INC

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