Hayward Expands Energy Efficient DOE Compliant Pool Pump Offerings Adding High Performance XE Series Line

Rhea-AI Summary

Hayward Holdings, Inc. (NYSE: HAYW) has launched its XE Series of ultra-high efficiency pool pumps, expanding market access with a mid-range pricing strategy. The series introduces seven models, all compliant with new U.S. Department of Energy (DOE) regulations effective July 19, 2021. These pumps exceed DOE efficiency benchmarks and feature dual-voltage capability and six adjustable speeds. A recent survey indicated that 55% of pool owners plan to upgrade their equipment for better energy efficiency, highlighting market potential for Hayward's latest innovation.

Positive

• Launch of XE Series enhances access to high-efficiency pumps at competitive price points.
• All models exceed new DOE energy efficiency benchmarks, likely driving sales.
• XE Series taps into demand as 55% of pool owners consider upgrading for energy efficiency.

Negative

• None.

Hayward Holdings, Inc. (NYSE: HAYW) (“Hayward” or the “Company”), a global designer, manufacturer and marketer of a broad portfolio of pool equipment and associated automation systems, today announced the launch of its new XE Series line of ultra-high efficiency pumps, which marks a breakthrough development of key new technology that lowers the entry price point to high performance, U.S. Department of Energy (DOE) compliant pumps. The new line is priced midway between single- and fully-featured variable speed models, expanding market access to the category.

In total, the XE Series launches with seven new models with varying levels of Total Horsepower (THP):

• TriStar® XE: Three new models (1.25, 1.85, 2.25 THP), compatible as drop-ins for other competitive variable speed pumps
• Super Pump® XE: Two new models (1.65, 2.25 THP), compatible as drop-ins for existing Hayward Super Pump single and two speed pumps (1.5 & 2.0 THP)
• MaxFlo® XE: Two new models (1.65, 2.25 THP), compatible as drop-ins for all existing Hayward MaxFlo pumps 

Not only do all XE Series pumps exceed the upcoming benchmarks required by DOE regulations, they also surpass many competitive variable-speed pumps in overall efficiency. Additionally, each pump offers dual-voltage capability (230V/115V) and six selectable speeds that can be toggled with the push of a button.

The new DOE regulations, which affect in-ground and above-ground residential and commercial pumps, go into effect July 19, 2021 and require newly manufactured pool pumps to be more energy efficient. The regulations provide an updated way of measuring energy efficiencies through a weighted energy factor (WEF), as well as new labeling requirements making it easier for consumers to compare pump efficiency.

“Hayward is taking the lead in the energy conversion story by leveraging innovative technology to drive wider adoption of energy efficient products,” said Scott Petty, Hayward’s Global Product Manager of Pumps. “With the July regulation changes this week, there is no better time than now.”

The XE Series launch is the latest result of Hayward’s energy efficiency conversion strategy to deliver market leading, energy efficient products. XE Series pumps take advantage of leading innovation to achieve high levels of efficiency at a more competitive price point.

Hayward’s TriStar Variable Speed Pump captured the #1 rating in energy efficiency within the industry (per DOE metrics, as of June 1, 2021) with the highest overall WEF. Hayward also won the ENERGY STAR® 2021 Award for Excellence in Product Design.

“In a ‘Pool Trends’ survey we recently conducted, we found that 55% of respondents who own a pool are considering upgrading their pump or other equipment to make their pool more energy efficient,” said Petty. “Nearly 80% of all respondents are unaware of the upcoming DOE regulatory changes, illustrating a window of opportunity for Hayward and the industry overall as consumers look to invest in more sustainable options for their pools.”

Like all products in Hayward’s trade-exclusive Expert Line®, XE Series pumps are only available from pool professionals. For more information, speak with your Hayward Sales Representative or visit hayward.com.

About Hayward Industries, Inc.

Hayward Holdings, Inc. is a global designer, manufacturer and marketer of a broad portfolio of pool equipment and associated automation systems. Headquartered in Berkeley Heights, NJ, Hayward designs, manufactures, and markets a full line of innovative, energy-efficient pool and spa equipment, with brands including AquaVac®, AquaRite®, ColorLogic®, Navigator®, OmniLogic®, OmniHub®, TriStar®, Super Pump®, TurboCell®, pHin®, CAT Controllers®, HCP™ Pumps and Saline C® Series.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210712005459/en/

FAQ

What is the significance of Hayward's XE Series launch for investors?

The XE Series enhances market access while complying with new DOE regulations, potentially increasing sales and market share for Hayward.

How does the XE Series compare to previous pump models in energy efficiency?

The XE Series pumps exceed new DOE benchmarks and some competitive models, making them more attractive to energy-conscious consumers.

When do the new DOE regulations affecting Hayward's pumps come into effect?

The new DOE regulations take effect on July 19, 2021, mandating higher energy efficiency for pool pumps.

What feedback did Hayward receive from the recent survey regarding pool equipment?

The survey revealed that 55% of respondents are considering upgrading their pumps for better energy efficiency.

How many models are included in Hayward's XE Series?

The XE Series includes seven models with varying Total Horsepower (THP), catering to different consumer needs.