Wizards of the Coast, Post Malone Team Up for Secret Lair Cards

Rhea-AI Summary

Wizards of the Coast, a division of Hasbro (NASDAQ: HAS), has announced the release of new Magic: The Gathering Secret Lair cards designed by Grammy-nominated artist Post Malone. The limited-edition products, available for preorder until November 14, feature unique art and themes, showcasing Post's creative input. The sets include 'Backstage Pass' and 'The Lands,' with cards reflecting Post's personal style. This collaboration celebrates the 30th anniversary of Magic, connecting fans of both the game and the artist.

Positive

• Collaboration with Post Malone enhances brand visibility.
• Limited-edition products create urgency and exclusivity, driving sales.
• Celebration of 30 years of Magic: The Gathering can attract new players.

Negative

• None.

Award-winning musician featured in art, flavor text

RENTON, Wash.--(BUSINESS WIRE)-- The art of music comes alive as Wizards of the Coast, a division of Hasbro, Inc. (NASDAQ: HAS), reveals new Magic: The Gathering Secret Lair cards, designed and imagined by Grammy award-nominated 3x diamond-certified recording artist Post Malone.

Secret Lair is a direct-to-consumer, limited-edition product that debuted in 2019 featuring unique themes, wild new art treatments, and unique collaborations. This highly collectible product series has become a fan-favorite and iconic showcase for the creativity and passion of artists, brands, and entertainers around the world.

Post, a noted Magic: The Gathering enthusiast, provided creative input for cards in Secret Lair X Post Malone: Backstage Pass. Not only are the featured cards selected from his personal deck, the design features Post in a starring role.

In Secret Lair X Post Malone: The Lands, the scenery for the land cards features Post’s iconic tattoos somewhere among the setting. In addition, Post handwrote and drew the text for the land cards, making each one a personal expression from Post to the players.

“Post is helping us celebrate 30 years of Magic, and that includes this Secret Lair,” said Mark Heggen, a product architect for Magic: The Gathering. “We’ve loved working with him to find this new and unexpected way for him to connect with his millions of fans – either through his Magic enthusiasm or his immensely popular music.”

Both Secret Lair sets are available for preorder now until Nov. 14. Once the preordering window closes, they are gone for good! Both sets will be available in foil and nonfoil editions.

Secret Lair is a celebration of Magic: The Gathering through collaborations with world renowned artists, familiar franchises, and special events. It is a totally wild exploration into what it means to be a Magic card.

SECRET LAIR X POST MALONE: BACKSTAGE PASS

• 1x K’rrik, Son of Yawgmoth as “Post, Son of Rich”
• 1x Bolas’s Citadel as “Post’s Citadel”
• 1x Jet Medallion

SECRET LAIR X POST MALONE: THE LANDS

• 1x Retro Frame Plains
• 1x Retro Frame Island
• 1x Retro Frame Swamp
• 1x Retro Frame Mountain
• 1x Retro Frame Forest

ABOUT MAGIC: THE GATHERING

Magic: The Gathering’s compelling characters, fantastic worlds, and deep strategic gameplay have entertained and delighted fans for more than 25 years. Fans can experience Magic through the tabletop trading card game, the digital game Magic: The Gathering Arena, a New York Times bestselling novel, and a critically acclaimed comic book series. With more than 50 million fans to date, Magic is a worldwide phenomenon published in more than 150 countries.

ABOUT POST MALONE

A 3x-diamond-certified, Dallas, Texas, artist, Post Malone emerged in 2015 with a genre-less brew that inspired a movement, delivering multiple #1 debuts. 2019’s Hollywood’s Bleeding [Republic Records] arrived with platinum status and eventually went on to go triple-platinum, following the immense success of the triple-platinum “Beerbongs & Bentleys,” which also landed at #1 a year prior. In the wake of “Beerbongs & Bentleys,” Post crushed a record in place for 54 years. He charted nine songs in the Top 20 of the Hot 100, notching “the most songs in the Top 20 of the Hot 100 ever.” Moreover, he also trounced the record for most simultaneous Top 40 Hot 100 hits with 14. His catalog comprises the Grammy award-nominated records "Circles" (4x-platinum), “rockstar” [feat. 21 Savage” (Diamond), “Sunflower (Spider-Man: Into The Spider-Verse)” [feat. Swae Lee] (Diamond) and Congratulations [feat. Quavo] (Diamond), and much more. Post kicks off his next era and paves the way for his fourth full-length album with the blockbuster single “One Right Now” [with The Weeknd].

ABOUT HASBRO

Hasbro is a global branded entertainment leader whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through gaming, consumer products and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit corporate.hasbro.com.

HAS-WIZ

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Rogers & Cowan PMK on behalf of Wizards of the Coast

James Reilly

James.Reilly@rogersandcowanpmk.com

Source: Wizards of the Coast

FAQ

What are the new products released by Hasbro under Magic: The Gathering?

Wizards of the Coast has released new Secret Lair cards designed by Post Malone.

What is the preorder deadline for the Magic: The Gathering Secret Lair cards?

The preorder deadline for the new Secret Lair cards is November 14.

How does the collaboration with Post Malone impact Hasbro's brand?

The collaboration enhances Hasbro's brand visibility and connects with Post Malone's fanbase.

What themes are featured in the new Magic: The Gathering Secret Lair cards?

The themes include unique art designs reflecting Post Malone's personal style.

Where can fans find the new Secret Lair cards?

The new Secret Lair cards are available for preorder on Wizards of the Coast's website.