Hasbro Completes Acquisition of D&D Beyond from Fandom
Hasbro, Inc. (NASDAQ: HAS) has completed the acquisition of D&D Beyond, a leading digital RPG toolset, from Fandom. The acquisition aims to enhance Hasbro's capabilities and improve player engagement within the Dungeons & Dragons brand. D&D Beyond boasts nearly 10 million registered users, which positions it as a key player in the digital role-playing game market. To celebrate, D&D Beyond has unlocked a starter adventure for all users and is offering a campaign book for free during the promotional period.
- Strengthens Hasbro's digital ecosystem for Dungeons & Dragons.
- Acquisition supports growth in player engagement and satisfaction.
- D&D Beyond has nearly 10 million registered users, enhancing market reach.
- Potential integration challenges and the risk of unexpected costs.
Strategic, complementary acquisition accelerates direct-to-fans capability to drive unified vision for Dungeons & Dragons brand in physical and digital play
Driven by a shared vision to build the best possible player-centric experiences for the world’s greatest role-playing game, the acquisition of D&D Beyond will further accelerate Wizards of the Coast’s capabilities to strengthen their unique ecosystem of world-class tabletop and digital play to create deeper player engagement and satisfaction and support growth across all expressions and regions.
To celebrate today’s closing, D&D Beyond will unlock the beloved starter adventure,
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.
The Company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by
Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be accompanied by such words as “anticipate,” “believe,” “could,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “potential,” “project,” “target,” “will” and other words and terms of similar meaning. Among other things, these forward-looking statements may include statements concerning: the benefits of the transaction; and the ability to achieve our financial and business goals and objectives. The Company’s actual actions or results may differ materially from those expected or anticipated in the forward-looking statements due to both known and unknown risks and uncertainties. Specific factors that might cause such a difference include, but are not limited to: risks of unexpected costs, liabilities or delays; integration difficulties, including the ability to retain key personnel; and other factors that may impact or alter Hasbro’s anticipated business plans, strategies and objectives; and other risks detailed from time to time in Hasbro’s filings with the
HAS-WIZ
HAS-DG
HAS-C
View source version on businesswire.com: https://www.businesswire.com/news/home/20220518006209/en/
Investors:
Media:
Source:
FAQ
What is the purpose of Hasbro's acquisition of D&D Beyond?
How many users does D&D Beyond currently have?
What benefits does Hasbro expect from acquiring D&D Beyond?
What promotional activities are happening post-acquisition?