Hasbro Enhances the MONOPOLY Play Experience With Evolution of the Classic Game and New Ways to Play
Hasbro has announced significant updates to its MONOPOLY brand in celebration of its 90th anniversary. The company is introducing three new Expansion Packs: MONOPOLY Go to Jail, MONOPOLY Buy Everything, and MONOPOLY Free Parking Jackpot, designed to enhance gameplay with new features like winning money and buying every space on the board.
The classic board game is also receiving a makeover with a more compact box design, improved storage solutions, updated money designs, and enhanced game pieces. The game, which has over a billion players globally and more than 300 licensed versions, continues to expand its presence through digital platforms, including the successful mobile game MONOPOLY GO!
These updates were developed based on extensive consumer research to understand player preferences. The revamped MONOPOLY board game is available for pre-order on Amazon and will be released at major retailers this spring in the US and early this year in Europe.
Hasbro ha annunciato aggiornamenti significativi al suo marchio MONOPOLY in celebrazione del 90° anniversario. L'azienda sta introducendo tre nuovi Expansion Packs: MONOPOLY Vai in Prigione, MONOPOLY Compra Tutto e MONOPOLY Jackpot Parcheggio Gratuito, progettati per migliorare il gameplay con nuove funzionalità come vincere denaro e acquistare ogni spazio del tabellone.
Il classico gioco da tavolo riceve anche un restyling con un design della scatola più compatto, soluzioni di stoccaggio migliorate, nuovi design per i soldi e pezzi di gioco potenziati. Il gioco, che conta oltre un miliardo di giocatori a livello globale e più di 300 versioni autorizzate, continua a espandere la sua presenza attraverso piattaforme digitali, inclusa la riuscita versione mobile MONOPOLY GO!
Questi aggiornamenti sono stati sviluppati sulla base di ampie ricerche sui consumatori per comprendere le preferenze dei giocatori. Il rinnovato gioco da tavolo MONOPOLY è disponibile per il pre-ordine su Amazon e sarà lanciato presso i principali rivenditori questa primavera negli Stati Uniti e all'inizio di quest'anno in Europa.
Hasbro ha anunciado actualizaciones significativas para su marca MONOPOLY en celebración de su 90° aniversario. La compañía está introduciendo tres nuevos Expansion Packs: MONOPOLY Ve a la Cárcel, MONOPOLY Compra Todo y MONOPOLY Jackpot de Estacionamiento Gratis, diseñados para mejorar la jugabilidad con nuevas características como ganar dinero y comprar cada espacio del tablero.
El clásico juego de mesa también está recibiendo un cambio de imagen con un diseño de caja más compacto, soluciones de almacenamiento mejoradas, diseños actualizados de dinero y piezas de juego mejoradas. El juego, que tiene más de mil millones de jugadores en todo el mundo y más de 300 versiones licenciadas, sigue expandiendo su presencia a través de plataformas digitales, incluyendo el exitoso juego móvil MONOPOLY GO!
Estas actualizaciones se desarrollaron a partir de una extensa investigación de consumidores para entender las preferencias de los jugadores. El juego de mesa MONOPOLY renovado está disponible para preordenar en Amazon y será lanzado en los principales minoristas esta primavera en los EE. UU. y a principios de este año en Europa.
해즈브로는 몬폴리 브랜드의 90주년을 기념하여 중요한 업데이트를 발표했습니다. 회사는 플레이를 향상시키기 위해 몬폴리 감옥 가기, 몬폴리 모든 것을 구매하기, 몬폴리 무료 주차 잭팟의 세 가지 새로운 확장팩을 출시하고 있습니다. 이 확장팩은 돈을 벌고 보드의 모든 공간을 구매하는 등의 새로운 기능을 제공합니다.
이 고전 보드게임은 또한 더 컴팩트한 박스 디자인, 개선된 저장 솔루션, 업데이트된 돈 디자인 및 향상된 게임 조각과 함께 리모델링되고 있습니다. 전 세계적으로 10억 이상의 플레이어와 300개 이상의 라이센스 버전을 보유한 이 게임은 성공적인 모바일 게임 몬폴리 GO!를 포함한 디지털 플랫폼을 통해 그 입지를 계속 확장하고 있습니다.
이 업데이트는 플레이어의 선호도를 이해하기 위해 광범위한 소비자 조사를 기반으로 개발되었습니다. 새롭게 단장한 몬폴리 보드 게임은 아마존에서 사전 주문할 수 있으며, 이번 봄 미국의 주요 소매점에서 출시되고 올해 초 유럽에서도 출시될 예정입니다.
Hasbro a annoncé des mises à jour significatives de sa marque MONOPOLY à l'occasion de son 90e anniversaire. La société introduit trois nouveaux packs d'extensions : MONOPOLY Aller en Prison, MONOPOLY Acheter Tout et MONOPOLY Jackpot de Stationnement Gratuit, conçus pour améliorer le gameplay avec de nouvelles fonctionnalités comme gagner de l'argent et acheter chaque espace du plateau.
Le jeu de société classique reçoit également un relooking avec un design de boîte plus compact, des solutions de rangement améliorées, des designs d'argent mis à jour et des pions de jeu améliorés. Le jeu, qui compte plus d'un milliard de joueurs dans le monde et plus de 300 versions sous licence, continue d'élargir sa présence à travers les plateformes numériques, y compris le jeu mobile à succès MONOPOLY GO!.
Ces mises à jour ont été développées sur la base d'une vaste recherche consommateurs afin de comprendre les préférences des joueurs. Le jeu de société MONOPOLY remanié est disponible en précommande sur Amazon et sera lancé dans les principaux détaillants ce printemps aux États-Unis et au début de cette année en Europe.
Hasbro hat bedeutende Aktualisierungen seiner MONOPOLY-Marke zum 90. Jubiläum angekündigt. Das Unternehmen führt drei neue Erweiterungspacks ein: MONOPOLY Ins Gefängnis, MONOPOLY Alles Kaufen und MONOPOLY Freier Parkplatz Jackpot, die darauf ausgelegt sind, das Spielerlebnis durch neue Funktionen wie das Gewinnen von Geld und den Kauf jedes Feldes auf dem Spielbrett zu verbessern.
Das klassische Brettspiel erhält auch ein Facelifting mit einem kompakteren Boxdesign, verbesserten Aufbewahrungslösungen, aktualisierten Gelddesigns und verbesserten Spielsteinen. Das Spiel, das über eine Milliarde Spieler weltweit und mehr als 300 lizenzierten Versionen hat, erweitert weiterhin seine Präsenz über digitale Plattformen, einschließlich des erfolgreichen mobilen Spiels MONOPOLY GO!.
Diese Aktualisierungen wurden auf der Grundlage umfangreicher Verbraucherforschung entwickelt, um die Vorlieben der Spieler zu verstehen. Das überarbeitete MONOPOLY-Brettspiel ist bereits zur Vorbestellung bei Amazon verfügbar und wird in diesem Frühjahr in den USA und Anfang dieses Jahres in Europa bei großen Einzelhändlern veröffentlicht.
- Introduction of three new revenue-generating Expansion Packs
- Product development driven by consumer research and insights
- Global reach with over 1 billion players and 300+ licensed versions
- Successful digital expansion with MONOPOLY GO! mobile game
- None.
Insights
The MONOPOLY brand refresh and expansion strategy represents a clever market positioning move, but with immediate financial impact. The introduction of expansion packs demonstrates Hasbro's shift towards a "games-as-a-platform" model, similar to successful DLC strategies in video games. This approach could generate incremental revenue streams from the existing 1 billion+ player base.
The product development strategy aligns with modern consumer expectations for customizable gaming experiences. However, board game refreshes typically generate modest revenue bumps of
While this update is strategically sound for long-term brand health, it's unlikely to materially impact Hasbro's
The modernization approach reflects deep consumer insight integration, particularly in how Hasbro has formalized popular "house rules" into official expansion packs. This demonstrates sophisticated consumer listening and adaptation to organic player behaviors. The storage solutions and component quality improvements address common pain points in the traditional game experience.
The timing of this refresh is strategic, leveraging MONOPOLY's 90th anniversary as a marketing hook while introducing innovations that could appeal to both traditionalists and modern gamers. The emphasis on quick-turn gameplay variants shows awareness of changing entertainment consumption patterns, where shorter, more dynamic gaming sessions are preferred.
Fans Can Celebrate MONOPOLY’s 90th Anniversary with Expansion Packs and a New Look and Feel of the Classic Game
MONOPOLY Expansions & Revamped Classic Game (Photo: Business Wire)
Kicking off the beloved brand’s 90th anniversary, players everywhere can breathe new life into their classic MONOPOLY board through three new Expansion Packs: MONOPOLY Go to Jail, MONOPOLY Buy Everything, and MONOPOLY Free Parking Jackpot. These expansions not only provide quick-turn gameplay but also add twists by giving players a chance to win money, collect new cards to get away with mischief, and unlock opportunities to buy every space on the board – you can even buy the bank!
For Hasbro, players have always been at the forefront of the company’s product development and are the reason for MONOPOLY’s staying power. To support these updates, Hasbro conducted extensive research to understand how fans and families like to play and what experiences they want to take their gaming to the next level.
“MONOPOLY is more than a board game; it’s a cultural phenomenon that has transcended generations and resonates deeply with players across the globe,” said Brian Baker, Senior Vice President of Board Games at Hasbro. “These all-new expansion packs and the completely redesigned classic board game are a result of deep consumer insights, and I think they truly elevate the MONOPOLY play experience. For example, the MONOPOLY Free Parking Jackpot Expansion was inspired by decades of consumers developing their personal ‘house rules,’ and we wanted to recognize how our consumers have been playing. In our 90th year, we’re celebrating the elements our players have loved for nearly a century to keep the exciting gameplay of MONOPOLY alive for decades to come.”
In addition to the expansions, the classic MONOPOLY board game is getting an upgraded new look, featuring a sleek, more compact box for storage that's perfect for any game night, along with innovative storage solutions to keep the bank safe from thieves, MONOPOLY bills crisp and game pieces nice and organized. Plus, players can enjoy updated money designs and a return to the classic look fans know and love with the Chance and Community Chest cards, along with high-quality Title Deeds that elevate your gameplay. With stunning modern graphics, larger tokens, houses, and hotels, the game has never looked better.
MONOPOLY continues to demonstrate its global impact among families and fans. Beyond the tabletop, the franchise offers wide-ranging consumer touchpoints across in-person immersive experiences, fashion, digital games, home goods, entertainment and so much more. Through the new Expansion Packs and board game revamp, Mr. Monopoly marks a new beginning for the revered brand.
Break out these exciting new MONOPOLY Expansion Packs for family game night, vacations, and fast fun anytime – available now at most major retailers. The revamped MONOPOLY board game is available now for pre-order on Amazon and will be available at most major retailers this spring in
About Hasbro
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers play experiences for fans of all ages around the world, through toys, games, licensed consumer products, digital games and services, location-based entertainment, film, TV, and more. With a portfolio of over 1,800 iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands, Hasbro brings fans together wherever they are, from tabletop to screen.
Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the
HAS-CP
View source version on businesswire.com: https://www.businesswire.com/news/home/20250107983917/en/
Crystal Flynn | Hasbro, Inc.| crystal.flynn@hasbro.com
Source: Hasbro
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