Hasbro Board of Directors Issues Letter to Shareholders
Hasbro, Inc. (NASDAQ: HAS) urges shareholders to vote on the WHITE proxy card for its 2022 Annual Meeting on June 8, 2022. CEO Chris Cocks, newly appointed, has engaged with shareholders to refine the company's strategy focusing on brand growth and consumer relationships. The Board has appointed two industry experts, Liz Hamren and Blake Jorgensen, to enhance oversight. Their track record includes doubling the size of Wizards in three years with a revenue increase to $1.28 billion. Investments in the gaming sector, especially MAGIC: THE GATHERING and the acquisition of D&D Beyond, underline Hasbro's commitment to profitable growth.
- New CEO Chris Cocks has initiated engagements with shareholders to refine strategic vision.
- Appointment of industry experts Liz Hamren and Blake Jorgensen to bolster Board expertise.
- Significant revenue increase in Wizards segment, generating $1.28 billion in 2021.
- Over $1 billion investment in Wizards leading to 150% growth in MAGIC: THE GATHERING.
- Acquisition of D&D Beyond to accelerate gaming growth and direct-to-consumer strategies.
- Recent eOne acquisition faced challenges due to COVID-19 impacts on the entertainment industry.
- Need for synergies from eOne acquisition suggests adjustments in business strategy.
Urges Shareholders to Vote on WHITE Proxy Card
For information about the 2022 Annual Meeting, please visit: www.HasbroGamePlan.com.
The full text of the letter follows.
Dear Shareholders,
Together with members of the Hasbro team, our new CEO,
At our annual meeting on
The Hasbro Board is fully aligned with Chris. He has only been Hasbro’s CEO for about 100 days, but his gameplan to unlock value for shareholders is clear: grow our world class portfolio of brands and amplify our industry-leading gaming portfolio by putting the consumer at the center of everything we do and creating direct relationships with our fans.
As part of our ongoing commitment to board refreshment and to match the evolving and future needs of our business, we recently appointed two industry experts,
Our full Board plays a critical role overseeing the Company’s strategy and capital allocation. The Board is fully committed to work closely with Chris and his team to make capital decisions that benefit all our shareholders. Our Board Finance Committee has a mandate to ensure every capital allocation decision is made through the lens of what will deliver the most value to our shareholders by driving sustainable, profitable growth of the business.
Wizards’ exceptional track record – a result of the partnership between Chris and the Board – is a strong example of our successful investment approach and how we drive value for ALL of our shareholders
As you vote at the 2022 annual meeting, we strongly encourage you to consider the partnership between Chris and the Board over the past six years and the success resulting from disciplined capital allocation that has driven value at Wizards. Chris’s track record is clear: in his role as president and chief operating officer of Wizards, in partnership with us, he doubled the size of the business over a three-year period and increased revenue
As highlighted in our last letter to shareholders, investing in Wizards has been – and will continue to be – a top priority for Hasbro. Over the last five years, the Board has overseen the investment of over
Our focus on key strategic investments is evident in our recently announced decision to acquire D&D Beyond. This acquisition is expected to accelerate our growth in gaming and direct to consumer and is in line with Chris and the Board’s focus on disciplined capital allocation. The investment decision was made following a disciplined assessment of its growth and profitability impact, strategic value, synergy opportunity and projected return on investment.
With the support of our Board, Chris is focused on applying the capital discipline and winning decision-making that he successfully demonstrated during his time at Wizards to the rest of the business to position Hasbro for long term success and superior shareholder returns.
Hasbro’s fundamental approach to capital allocation is to focus on where we can drive the greatest business results and the strongest returns
Our Board has demonstrated its commitment to exploring all options for value creation. For example, while the timing of our eOne acquisition was unfortunate given the disruptive industry-wide impacts of the COVID-19 pandemic on TV and film production and theatrical distribution, as part of our continuous review of options to unlock shareholder value, the Board approved a sale of eOne’s music business – which was not core to our Brand Blueprint strategy – while keeping valuable strategic assets from the acquisition intact. With the proceeds of the divestiture and our cash flow from operations, we were able to strategically invest in other core areas of the business and pay down more than
We are on track to achieve our targeted
VOTE THE WHITE PROXY CARD TODAY
The Board of Directors of Hasbro recommends shareholders vote “FOR ALL” the nominees proposed by the Hasbro Board at the upcoming annual meeting on the WHITE proxy card. Hasbro urges shareholders to vote their shares in advance of the annual meeting by one of the following methods:
How to Vote |
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Vote Right Away Through Advance Voting Methods |
Voting During the Meeting |
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Vote by Internet Go to the website identified on the enclosed WHITE proxy card or voting instruction form in hand. |
Vote by Phone Call the number on the enclosed WHITE proxy card or voting instruction form in hand. |
Vote by Mail Sign, date and return the enclosed WHITE proxy card or voting instruction form in the accompanying postage-paid pre-addressed envelope. |
Vote During the Meeting See the instructions below regarding how to vote at the Annual Meeting. |
We encourage shareholders NOT to sign, return or vote any gold proxy card sent to you by
Thank you for your continued support of Hasbro.
Sincerely,
The Hasbro Board of Directors
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.
The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by
© 2022
Forward-Looking Statements
This communication contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be accompanied by such words as “anticipate,” “believe,” “could,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “potential,” “project,” “target,” “will” and other words and terms of similar meaning. Among other things, these forward-looking statements may include statements concerning: the impact and contributions of our new director appointments, and our ability to achieve our financial and business plans, goals and objectives, including achieving long-term sustainable profitable growth and long-term value for shareholders. Specific factors that might cause such a difference include those risks detailed from time to time in Hasbro’s filings with the
Additional Information and Where to Find It
Hasbro has filed with the
Participants to the Solicitation
Hasbro, its directors and executive officers and other members of management and employees may be deemed to be participants in the solicitation of proxies with respect to a solicitation by Hasbro in connection with matters to be considered at the 2022 annual meeting. Information about Hasbro’s executive officers and directors, including information regarding the direct and indirect interests, by security holdings or otherwise, is available in Hasbro’s definitive proxy statement for the 2022 annual meeting, which was filed with the
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