Hasbro Appoints New Senior Vice President of Dungeons & Dragons
Hasbro (NASDAQ: HAS) appointed Dan Rawson as Senior Vice President of Dungeons & Dragons at Wizards of the Coast. Rawson, previously COO of Microsoft Dynamics 365, will focus on enhancing brand growth across digital and physical platforms. This move coincides with the recent acquisition of D&D Beyond, which already has over 10 million registered users. Cynthia Williams, president of Wizards of the Coast, highlighted the timing as ideal for expanding D&D's digital capabilities, enhancing community engagement, and maintaining a player-first approach.
- Appointment of Dan Rawson expected to enhance Dungeons & Dragons brand growth and profitability.
- Recent acquisition of D&D Beyond is poised to accelerate digital engagement for over 10 million registered players.
- Rawson's extensive experience in e-commerce and product management may bolster D&D's market presence.
- Challenges in integrating D&D Beyond with existing Dungeons & Dragons offerings.
- Concerns over continuity in leadership during a significant transition phase.
Senior E-Commerce and Business Line Executive Dan Rawson Joins Wizards of the Coast to Expand Digital and Tabletop Opportunities for World’s Greatest Roleplaying Game
“We couldn’t be bringing on Dan at a better time. With the acquisition of D&D Beyond earlier this year, the digital capabilities and opportunities for Dungeons & Dragons are accelerating faster than ever,” said
In May, Wizards of the Coast completed its acquisition of D&D Beyond, the popular digital companion to Dungeons & Dragons used by over 10 million registered players. Since then, Wizards has continued to build upon the success of D&D Beyond, expanding the toolset’s capabilities to bring communities together for world-class digital RPG play. Mr. Rawson’s e-commerce skillset and digital-first experience will lend itself to continuing to support the growth of D&D Beyond alongside Dungeons & Dragons overall.
“Leading D&D is the realization of a childhood dream,” said Rawson, senior vice president of Dungeons & Dragons. “I’m excited to work with Cynthia once again, and I’m thrilled to work with a talented team to expand the global reach of D&D, a game I grew up with and now play with my own kids.”
Prior to Microsoft, Rawson lived in
About Wizards
Wizards of the Coast, a division of Hasbro (NASDAQ: HAS), develops legendary games that inspire creativity, spark passions, forge friendships and foster communities around a lifetime love of games. Wizards delivers compelling experiences for gamers across tabletop and digital gaming through its best-known franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS and Hasbro’s unparalleled portfolio of approximately 1,500 brands.
With headquarters in
About Hasbro
Hasbro is a global branded entertainment leader whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through gaming, consumer products and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS,
Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by
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