Hasbro and New York Times Games Are Bringing Wordle to Life in a New Board Game

Rhea-AI Summary

Hasbro, in collaboration with New York Times Games, announced the pre-order launch of Wordle: The Party Game set for October. This board game adapts the popular digital format for in-person play, allowing players to guess a five-letter word within six attempts. The game, suitable for ages 14 and up, features multiple gameplay modes and includes dry-erase boards for repeated use. With its innovative approach to social play, Hasbro aims to leverage the Wordle phenomenon to enhance engagement during game nights.

Positive

• Launch of Wordle: The Party Game expected to drive sales for Hasbro and increase brand engagement.
• Collaboration with New York Times Games enhances Hasbro's product portfolio and market presence.

Negative

• None.

Wordle: The Party Game Launches This October And Is Available for Pre-Order Today

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PAWTUCKET, R.I.--(BUSINESS WIRE)-- The word is… PARTY! Today Hasbro, Inc. (NASDAQ: HAS-CP), a global play and entertainment leader, and New York Times Games are working together to bring Wordle to life in a new board game. Inspired by the popular digital version from New York Times Games, Wordle: The Party Game is a brand-new product that delivers classic Wordle gameplay, but now in an all new way that is perfect for game night with friends and family. Wordle: The Party Game will be available in North America for purchase in October and for pre-order today at www.wordlethepartygame.com.

Wordle: The Party Game features the gameplay fans love, but now players must compete in real life to solve the Wordle. In each round, a player designated as the Wordle Host, writes down a Secret Word. Just like the original Wordle game, players have six attempts to guess a five-letter word. But in this game, players are competing against others. The fewer tries a player needs, the fewer points they score. The player with the fewest points at the end of the game wins! Best of all, Wordle: The Party Game can be played repeatedly with the included dry-erase Wordle boards and markers. Players can also switch up the gameplay with four different ways to Wordle: classic play, fast, timed, or teams. Wordle: The Party Game makes a fun gift for ages 14 and up.

“Since Wordle burst onto the scene, it’s undoubtedly been a staple in social and pop culture vocabulary,” said Adam Biehl, SVP & General Manager, Hasbro Gaming. “We’re beyond thrilled to work with New York Times Games to bring our gaming worlds together and extend Wordle in new ways.”

Jonathan Knight, head of Games for The New York Times, said: "Wordle truly brought us all together and that’s what makes it so special. With each daily puzzle, we’re connected with friends and family through social play. At New York Times Games, we’re focused on quality crafted puzzles that everyone can experience together, which is why we’re so excited to team up with Hasbro to bring a fresh new format to the global sensation of Wordle."

Since Josh Wardle released Wordle to the public in October 2021, Wordle exploded in popularity and rapidly became a daily obsession for solvers. The Times Company acquired the guessing game in early 2022 and it continues to surprise and delight millions of daily players around the world. Wordle is a phenomenon that is not only woven into the cultural conversation but one that continues to capture our collective imagination.

Wordle is the latest addition to The Times’s portfolio of engaging word and logic games that have captivated solvers since the launch of The Crossword in 1942. In 2014, The Times introduced The Mini Crossword — followed by Spelling Bee, Letter Boxed, Tiles and Vertex — offering puzzles for all skill levels that everyone can enjoy playing every day.

Wordle is a trademark of The New York Times Company. For additional information on Hasbro Gaming, Wordle: The Party Game and the latest news from Hasbro, please visit newsroom.hasbro.com.

Press Kit (images): LINK

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans, and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.

The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook, and LinkedIn.)

© 2022 Hasbro, Inc. All Rights Reserved.

About The New York Times Company
The New York Times Company (NYSE: NYT) is a trusted source of quality, independent journalism whose mission is to seek the truth and help people understand the world. With more than 9 million subscribers accounting for more than 10 million subscriptions across a diverse array of print and digital products — from news to cooking to games to sports — The Times has evolved from a local and regional news leader into a diversified media company with curious readers, listeners and viewers around the globe. Follow news about the company at NYTCo.com.

HAS-CP

View source version on businesswire.com: https://www.businesswire.com/news/home/20220714005705/en/

Hasbro PR Contact:

hasbrobrandpr@hasbro.com



For The New York Times

jordan.cohen@nytimes.com

Source: Hasbro, Inc.

FAQ

What is <i>Wordle: The Party Game</i> and when is it launching?

Wordle: The Party Game is a new board game from Hasbro, launching in October 2022, which adapts the popular Wordle digital game for in-person play.

How can I pre-order <i>Wordle: The Party Game</i>?

Customers can pre-order Wordle: The Party Game today at www.wordlethepartygame.com.

What age group is <i>Wordle: The Party Game</i> suitable for?

Wordle: The Party Game is designed for players aged 14 and up.

What companies are involved in the creation of <i>Wordle: The Party Game</i>?

Hasbro is collaborating with New York Times Games to create Wordle: The Party Game.

What gameplay options are available in <i>Wordle: The Party Game</i>?

The game offers multiple modes including classic play, fast, timed, or teams.