STOCK TITAN

Got HawaiianMiles? Now They Don't Expire

Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Neutral)
Tags
Rhea-AI Summary

Hawaiian Airlines has announced the removal of mileage expiration for HawaiianMiles members, providing a lifetime of flexibility to earn, save, and redeem miles. The airline celebrates this change with the "Endless Hawai'i" sweepstakes, offering a chance to win 1 million HawaiianMiles, equivalent to 16 roundtrip flights. This initiative is part of Hawaiian's ongoing efforts to enhance its frequent flyer program, which includes previously eliminating change fees and easing qualification for elite status. The airline aims to strengthen its commitment to guests after the challenges posed by the COVID-19 pandemic.

Positive
  • Elimination of mileage expiration enhances customer loyalty.
  • Launch of 'Endless Hawai'i' sweepstakes offers promotional incentives.
  • Previous removal of change fees and reduced qualification requirements for elite status enhance overall customer experience.
Negative
  • None.

HONOLULU, April 12, 2021 /PRNewswire/ -- Hawaiian Airlines is offering its loyalty members a lifetime of flexibility to earn, save and redeem HawaiianMiles by eliminating its mileage expiration. In celebration, Hawai'i's hometown carrier is inviting travelers to participate in an "Endless Hawai'i" sweepstakes for a chance to win 1 million HawaiianMiles* – the equivalent of 16 roundtrip flights between the U.S. mainland and Hawai'i.**  

Effective today, HawaiianMiles members no longer have to worry about posting account activity within 18 months to preserve their miles – the latest enhancement Hawaiian has made to its frequent flyer program to offer the greatest value for anyone traveling to, from and within the Hawaiian Islands.

"Removing mileage expiration is one of many changes we're making to better serve our guests and members. The hard times we have gone through as an airline have challenged us to ask ourselves how we can be an even better airline, for our guests, our employees and our communities," Avi Mannis, senior vice president of marketing, wrote in an email to HawaiianMiles members. "We are committed to emerging from this crisis a stronger airline, even more deeply committed to guests and our purpose of connecting people with aloha."

Hawaiian first paused HawaiianMiles expiration in March 2020 (through Dec. 31, 2020) to assist members unable to travel due to the COVID-19 pandemic and government travel restrictions. The carrier later eliminated change fees, offered HawaiianMiles members the ability to redeem miles for a pre-travel COVID-19 test, and made it easier to reach Pualani Gold or Pualani Platinum status by cutting qualifications requirements in half.

The HawaiianMiles program, which was introduced in 1998, is free for members to join. Miles can be earned for every mile flown with Hawaiian Airlines, and by flying with the carrier's designated partner airlines, making purchases with a Hawaiian Airlines® World Elite Mastercard® or shopping at partner merchants. Miles can be redeemed for travel, food, shopping and more, or turned into a charitable donation via the HawaiianMiles giving program.

*No purchase necessary to enter the Hawaiian Airlines "Endless Hawai'i" Sweepstakes. Void where prohibited. Open to HawaiianMiles members who are legal residents of the 50 U.S., DC & its territories, 18 years of age or older or age of majority as of date of entry. Starts 9:00 AM HST on 4/12/21 and ends 11:59 PM HST on 4/25/21. For complete rules and eligibility, visit HawaiianAirlines.com/OfficialRules. Sponsor: Hawaiian Airlines, Inc.

**Based on the availability of our lowest standard redemption rate of 30,000 HawaiianMiles for a one-way Main Cabin ticket on Hawaiian Airlines from Boston (BOS) or New York (JFK) to Honolulu (HNL)

About Hawaiian Airlines

Hawaiian® has led all U.S. carriers in on-time performance for each of the past 17 years (2004-2020) as reported by the U.S. Department of Transportation. Consumer surveys by Condé Nast Traveler, Travel + Leisure and TripAdvisor have placed Hawaiian among the top of all domestic airlines serving Hawai'i.

Now in its 92nd year of continuous service, Hawaiian is Hawai'i's biggest and longest-serving airline. Hawaiian offers nonstop flights within the Hawaiian Islands, between Hawai'i and more U.S. gateway cities (16) than any other airline, as well as service connecting the islands with Japan and South Korea. As a result of the COVID-19 pandemic, Hawaiian has temporarily suspended service in Australia, New Zealand, American Samoa and Tahiti.

The airline is committed to the health and safety of its guests and employees and has reinforced enhanced cleaning procedures across its business. While the experience may be a little different, the authentic Hawaiian hospitality remains unchanged. Additional details on how Hawaiian is keeping guests and employees safe can be found at HawaiianAirlines.com/KeepingYouSafe.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com . Follow Hawaiian's Twitter updates ( @HawaiianAir ), become a fan on Facebook  ( Hawaiian Airlines ), and follow us on Instagram ( hawaiianairlines ). For career postings and updates, follow Hawaiian's LinkedIn page.

For media inquiries, please visit Hawaiian Airlines' online newsroom .

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/got-hawaiianmiles-now-they-dont-expire-301266989.html

SOURCE Hawaiian Airlines

FAQ

What changes has Hawaiian Airlines made to HawaiianMiles?

Hawaiian Airlines has eliminated mileage expiration for HawaiianMiles members, allowing them to earn and redeem miles without worrying about expiration.

What is the 'Endless Hawai'i' sweepstakes?

The 'Endless Hawai'i' sweepstakes invites HawaiianMiles members to win 1 million HawaiianMiles, equivalent to 16 roundtrip flights.

When did Hawaiian Airlines remove mileage expiration?

Hawaiian Airlines removed mileage expiration on April 12, 2021.

What other enhancements has Hawaiian Airlines made to its frequent flyer program?

Hawaiian Airlines has eliminated change fees and reduced the qualifications for elite status in the HawaiianMiles program.

How does Hawaiian Airlines' mileage program compare to other airlines?

Hawaiian Airlines' mileage program has been recognized for its customer satisfaction and has led U.S. carriers in on-time performance for the past 17 years.

Hawaiian Holdings, Inc.

NASDAQ:HA

HA Rankings

HA Latest News

HA Stock Data

936.18M
52.01M
3.04%
70.85%
18.8%
Airlines
Air Transportation, Scheduled
Link
United States of America
HONOLULU