Hyatt Unveils Plans for First Locations and Leadership Appointments for Upper-Midscale, Extended-Stay Brand, Hyatt Studios
- Hyatt Studios is Hyatt's first upper-midscale extended-stay brand in the Americas, expected to be a key accelerator for the company.
- Franchise agreements have been executed for the first Hyatt Studios locations in Mobile, Alabama and Marysville, California.
- The Mobile location, set to open in late 2024, will be Hyatt's first branded hotel in the area.
- The Marysville location, expected to open in 2025, will feature a custom buildout and dedicated meeting spaces.
- Hyatt has expanded its Hyatt Studios leadership team, including the appointment of Jason Ballard as Head of Operations.
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Hyatt leverages a developer-driven approach to accelerate speed-to-market for its recently announced brand
Hyatt Studios Guestroom Rendering (Photo: Business Wire)
“Hyatt’s entry into these new markets with Hyatt Studios hotels exemplifies our commitment to developers, guests and World of Hyatt members,” said Dan Hansen, global head of Hyatt Studios. “We’ve learned that when Hyatt guests stay with a competing brand, they appear to do so for one of two reasons: the absence of a Hyatt hotel within five miles or the choice to stay at a lower chain scale. By enabling guests to choose a Hyatt hotel in new markets, we grow brand loyalty without intra-brand competition and present more white-space options to developers.”
Hyatt unveils first two Hyatt Studios locations
Following Hyatt’s announcement of signed letters of interest for more than 100 Hyatt Studios hotels at the brand’s launch in April, Hyatt now confirms the first Hyatt Studios locations:
3H Group, Inc, founded by Hiren Desai, an expert in the select service space, has entered into a franchise agreement with Hyatt to build the inaugural Hyatt Studios hotel in Tillman’s
“We are honored to be a part of this significant milestone with Hyatt,” said Hiren Desai, president and CEO, 3H Group, Inc. “Hyatt’s unwavering commitment to delivering world-class service to owners, operators and guests alike makes them the ideal hospitality company to expand our extended-stay presence in this growing community.”
Presidio Hotel Development LLC has entered into a franchise agreement with Hyatt for a 113-room Hyatt Studios hotel in downtown
“The experience of working with Hyatt is unparalleled. They authentically embrace their ethos of listening to understand and have created an innovative extended-stay offering, shaped by input from the development community,” said Guneet Bajwa, president and CEO of Presidio Hotel Development LLC. “That, coupled with the adaptability to tailor the product to my market’s demands, are among the reasons we’ve chosen to invest in developing a Hyatt Studios hotel.”
Hyatt expands Hyatt Studios leadership team
Under the leadership of Dan Hansen, a carefully selected and dedicated team has been formed to ensure the brand delivers on its value proposition. Hyatt veteran Jason Ballard has been promoted to the position of Head of Operations, Hyatt Studios, reporting directly to Hansen.
Most recently serving as Hyatt's Vice President of Franchise Operations, Select Service,
In addition to Ballard’s role, Hyatt has enlisted internal experts and external industry professionals, making substantial leadership appointments in finance and commercial services. Furthermore, the team has strengthened its development efforts by recruiting additional team members who are dedicated to advancing the expansion of the brand.
“Hyatt’s transformative growth demonstrates the importance we place on fostering strong relationships with owners, developers and franchisees,” said
The Hyatt Studios brand will join Hyatt’s growing portfolio in the Timeless collection and is positioned to transform the extended-stay experience. Developers can expect a product that delivers three main components for success: efficient and scalable prototypes, a lean operating model, and flexible brand and design elements to adapt to local market needs across primary, secondary and tertiary markets. Accommodating extended-stay and transient demand, each Hyatt Studios hotel will be sized to fit approximately 122 rooms with flexibility to scale up or down.
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in
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MEDIA:
Dana Fioravanti
Hyatt
dana.fioravanti@hyatt.com
INVESTOR RELATIONS:
Adam Rohman
Hyatt
adam.rohman@hyatt.com
Source: Hyatt Hotels Corporation
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