Hyatt Select Service Pipeline in the Americas Grows by More than 25% Over the Past Three Years Including Over 4,000 Pipeline Hyatt Studios Rooms
Hyatt Hotels (NYSE: H) announced significant growth in its select service pipeline, with a ~25% increase in the Americas over the past three years. As of June 30, 2024, this segment represents over 50% of Hyatt's total pipeline in the Americas. Hyatt is evolving its select service brands, focusing on operational efficiency and profitability:
1. Caption by Hyatt: Refreshed approach with increased market flexibility, more efficient food and beverage model, and evolved prototype design.
2. Hyatt Studios: Over 4,000 pipeline rooms and 250 deals in negotiation, with openings slated for 2025 and 2026.
3. Hyatt House and Hyatt Place: Undergoing upgrades driven by owner and guest feedback, focusing on reducing build cost and improving operational efficiency.
The World of Hyatt loyalty program continues to drive direct business growth, with a 50% year-over-year increase in direct booked nights from existing members engaging with recent promotions.
Hyatt Hotels (NYSE: H) ha annunciato una crescita significativa nella sua pipeline di servizi selezionati, con un aumento di circa il 25% nelle Americhe negli ultimi tre anni. Al 30 giugno 2024, questo segmento rappresenta oltre il 50% della pipeline totale di Hyatt nelle Americhe. Hyatt sta evolvendo i suoi marchi di servizi selezionati, concentrandosi su efficienza operativa e redditività:
1. Caption by Hyatt: Approccio rinnovato con maggiore flessibilità di mercato, modello di ristorazione e accoglienza più efficiente, e design del prototipo evoluto.
2. Hyatt Studios: Oltre 4.000 camere in pipeline e 250 affari in fase di negoziazione, con aperture previste per il 2025 e il 2026.
3. Hyatt House e Hyatt Place: Sottoposti a miglioramenti guidati dal feedback di proprietari e ospiti, concentrandosi sulla riduzione dei costi di costruzione e sul miglioramento dell'efficienza operativa.
Il programma fedeltà World of Hyatt continua a favorire la crescita degli affari diretti, con un aumento del 50% anno su anno delle notti prenotate direttamente da membri esistenti che partecipano a recenti promozioni.
Hyatt Hotels (NYSE: H) anunció un crecimiento significativo en su pipeline de servicios selectos, con un aumento de aproximadamente el 25% en las Américas en los últimos tres años. A partir del 30 de junio de 2024, este segmento representa más del 50% de la pipeline total de Hyatt en las Américas. Hyatt está evolucionando sus marcas de servicio selecto, enfocándose en la eficiencia operativa y la rentabilidad:
1. Caption by Hyatt: Enfoque renovado con mayor flexibilidad en el mercado, un modelo de alimentos y bebidas más eficiente, y un diseño de prototipo evolucionado.
2. Hyatt Studios: Más de 4,000 habitaciones en pipeline y 250 acuerdos en negociación, con aperturas previstas para 2025 y 2026.
3. Hyatt House y Hyatt Place: Mejoras impulsadas por la retroalimentación de propietarios y huéspedes, focalizándose en reducir los costos de construcción y mejorar la eficiencia operativa.
El programa de lealtad World of Hyatt sigue impulsando el crecimiento de negocios directos, con un aumento del 50% interanual en noches reservadas directamente de miembros existentes que participan en las promociones recientes.
하얏트 호텔 (NYSE: H)은 선택 서비스 파이프라인에서 상당한 성장을 발표했으며, 지난 3년간 미주에서 약 25% 증가했습니다. 2024년 6월 30일 기준으로, 이 부문은 미주에서 하얏트의 총 파이프라인의 50% 이상을 차지합니다. 하얏트는 선택 서비스 브랜드를 발전시키며 운영 효율성과 수익성에 집중하고 있습니다:
1. Caption by Hyatt: 시장 유연성이 증가한 새 접근방식, 더 효율적인 음식 및 음료 모델, 진화된 프로토타입 디자인.
2. Hyatt Studios: 4,000개 이상의 객실이 파이프라인에 있으며, 250건의 거래가 협상 중이며, 2025년 및 2026년 개장을 예정하고 있습니다.
3. Hyatt House 및 Hyatt Place: 소유자와 고객의 피드백에 의해 업그레이드 중이며, 건축 비용을 줄이고 운영 효율성을 개선하는 데 집중하고 있습니다.
월드 오브 하얏트 로열티 프로그램은 직접 비즈니스 성장을 계속 이끌고 있으며, 최근 프로모션에 참여하는 기존 회원들의 직접 예약된 숙박 수가 전년 대비 50% 증가했습니다.
Hyatt Hotels (NYSE: H) a annoncé une croissance significative de son pipeline de services sélectionnés, avec une augmentation d'environ 25 % en Amérique au cours des trois dernières années. Au 30 juin 2024, ce segment représente plus de 50 % du pipeline total de Hyatt en Amérique. Hyatt fait évoluer ses marques de service sélectionné, en se concentrant sur l'efficacité opérationnelle et la rentabilité :
1. Caption by Hyatt : Approche renouvelée avec une flexibilité accrue sur le marché, un modèle alimentaire et de boissons plus efficace, et un design de prototype évolué.
2. Hyatt Studios : Plus de 4 000 chambres dans la pipeline et 250 accords en négociation, avec des ouvertures prévues pour 2025 et 2026.
3. Hyatt House et Hyatt Place : Améliorations basées sur les retours des propriétaires et des clients, en se concentrant sur la réduction des coûts de construction et l'amélioration de l'efficacité opérationnelle.
Le programme de fidélité World of Hyatt continue de favoriser la croissance des affaires directes, avec une augmentation de 50 % d'une année sur l'autre des nuits réservées directement par des membres existants s'engageant dans des promotions récentes.
Hyatt Hotels (NYSE: H) hat ein signifikantes Wachstum in seiner Pipeline für ausgewählte Dienstleistungen angekündigt, mit einem Wachstum von etwa 25% in den Amerikas in den letzten drei Jahren. Zum 30. Juni 2024 macht dieses Segment über 50% der gesamten Hyatt-Pipeline in den Amerikas aus. Hyatt entwickelt seine Marken für ausgewählte Dienstleistungen weiter, mit einem Fokus auf betriebliche Effizienz und Rentabilität:
1. Caption by Hyatt: Erneuerter Ansatz mit erhöhter Marktfähigkeit, effizienterem Lebensmittel- und Getränkemodell sowie weiterentwickeltem Prototypdesign.
2. Hyatt Studios: Über 4.000 Zimmer in der Pipeline und 250 Verträge in Verhandlung, mit Eröffnungen, die für 2025 und 2026 geplant sind.
3. Hyatt House und Hyatt Place: Wurden aufgrund von Feedback von Eigentümern und Gästen aufgerüstet, mit dem Fokus auf Kostensenkung und Verbesserung der betrieblichen Effizienz.
Das Loyalitätsprogramm World of Hyatt treibt weiterhin das Wachstum im Direktgeschäft voran, mit einem 50%igen Anstieg der direkt gebuchten Nächte im Jahresvergleich von bestehenden Mitgliedern, die an den jüngsten Aktionen teilnehmen.
- ~25% increase in select service pipeline in the Americas over the past three years
- Select service segment represents over 50% of Hyatt's total pipeline in the Americas
- Hyatt Studios brand has over 4,000 pipeline rooms and 250 deals in various stages of negotiation
- 50% year-over-year increase in direct booked nights from existing loyalty members
- World of Hyatt loyalty program has 44% more members per hotel than larger competitors
- None.
Insights
Hyatt's significant growth in select service pipeline, up
The evolution of the Caption by Hyatt brand and the rapid expansion of Hyatt Studios with over 4,000 pipeline rooms demonstrate Hyatt's adaptability to market demands and owner preferences. These changes, focused on reducing construction costs and improving operational efficiency, could potentially lead to faster ROI for hotel owners and accelerated brand growth.
The enhancements to Hyatt Place and Hyatt House brands, coupled with the
Hyatt's strategic focus on select service expansion is a smart financial move. This segment typically offers higher margins and faster returns on investment compared to full-service hotels. The
The emphasis on operational efficiency and cost reduction in brand prototypes like Caption by Hyatt and Hyatt Studios could lead to improved EBITDA margins for both Hyatt and hotel owners. This is particularly important in the current economic environment where cost control is crucial.
The growth of the World of Hyatt loyalty program, with
Overall, this strategy positions Hyatt well for sustainable growth and improved financial performance in the mid-term, potentially leading to increased shareholder value.
Hyatt reinforces its owner-first commitment with a refreshed approach to the Caption by Hyatt brand and evolved prototypes for Hyatt Place and Hyatt House brands
"Across our select service brands, we are strategically adapting product design and operations to reduce construction costs, leverage technology, and allow for greater customization," said Dan Hansen, head of
Evolving the Caption by Hyatt brand with owner input
Hyatt’s contemporary upscale select service brand, Caption by Hyatt, has launched a refreshed approach with increased market flexibility, a more efficient food and beverage model and an evolved prototype design. These enhancements, shaped by owner and guest feedback, enable expansion into a broader range of markets with a simplified, more cost-effective prototype and efficient operating model that preserves the brand’s core identity as a neighborhood connection point.
Design updates bring a sophisticated touch to guestrooms and public spaces while maintaining the brand’s vibrant spirit. Notable enhancements in the guestrooms include a more refined color palette, softer lighting and upholstery and artwork elements that celebrate the locale. Public spaces remain spacious with rich color accents and materials that were thoughtfully selected for longevity and timeless appeal.
The reimagined food and beverage model emphasizes efficiency and flexibility with a fast casual concept and a versatile menu that transitions from breakfast to all-day options, streamlining preparation and ingredients. Owners can adopt this concept or collaborate with a third-party operator, reducing investment while keeping the offering appealing to guests.
With two recent openings in
Growing the Hyatt Studios brand to over 4,000 pipeline rooms
In just 18 months since first being announced, Hyatt’s first upper midscale extended stay brand, Hyatt Studios, has experienced impressive growth, rapidly expanding with over 4,000 pipeline rooms and 250 deals in various stages of negotiation. Reflecting Hyatt’s white space in this segment, nearly half of pipeline properties represent first-time Hyatt owners and are in new markets for Hyatt.
The brand’s momentum includes two recent groundbreakings and four hotels under construction, with openings slated for 2025 and 2026. Hyatt Studios Harrisonburg broke ground on September 5 across from the Sentara Medical Center in the Shenandoah Valley, one of three executed deals by Suburban Capital in
Newly executed deals include:
Hyatt Studios Venice (FL)
Hyatt Studios Madison (AL)
Hyatt Studios Mechanicsburg (PA)
Hyatt Studios St. George (UT)
Hyatt Studios La Verkin (UT)
Enhancing the Hyatt Place and Hyatt House brands
Hyatt House and Hyatt Place, two of Hyatt’s most recognized brands, are undergoing exciting upgrades driven by owner and guest feedback.
Hyatt House, Hyatt’s upscale extended stay brand loved for its ability to make guests feel at home, now features a new generation of elevated guestrooms. Updates include refreshed kitchen and living space, with new kitchen islands, media consoles and hard surface flooring.
The upscale Hyatt Place brand is currently in a test-and-learn phase, focused on reducing build cost and improving operational efficiency. This includes analyzing all aspects of the prototype, like room mix, exterior and interior materials, and simplifying the interior design.
“We’ve been carefully listening to guest and owner feedback, including insights from our recent Owners Advisory Council, to evolve the Hyatt Place brand. By maintaining an open dialogue, we’re finding new ways to boost owner profitability while continuing to deliver the high-quality experience that guests expect. Stay tuned for exciting updates in the coming months,” said Jim Tierney, SVP of development and owner relations, Hyatt.
Hyatt’s World of Hyatt loyalty program, with
For more information on Hyatt’s portfolio of select service brands, visit: Hyatt Development.
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in
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MEDIA CONTACT:
Dana Fioravanti
Hyatt
Dana.fioravanti@hyatt.com
Source: Hyatt Hotels Corporation
FAQ
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