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Hyatt Completes Acquisition of Standard International and Its Iconic Hotel Brands, The Standard and Bunkhouse Hotels

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Hyatt Hotels (NYSE: H) has completed the acquisition of Standard International, including The Standard and Bunkhouse Hotels brands. This asset-light portfolio adds 22 open hotels with about 2,000 rooms and over 30 future projects. Key properties include The Standard, London, The Standard, High Line in New York City, and The Manner in SoHo.

The acquisition enhances Hyatt's position in the lifestyle segment, building on organic growth and previous acquisitions that increased lifestyle rooms fivefold between 2017 and 2023. Hyatt plans to create a dedicated Lifestyle group based in New York City, led by Amar Lalvani as President & Creative Director.

Hyatt's portfolio growth has led to a tripling of World of Hyatt members since 2017, with room night penetration increasing by over 1,300 basis points. The company aims to align internal resources to better serve guests, customers, and owners across its entire portfolio.

Hyatt Hotels (NYSE: H) ha completato l'acquisizione di Standard International, che include i marchi The Standard e Bunkhouse Hotels. Questo portafoglio leggero di asset aggiunge 22 hotel operativi con circa 2.000 camere e oltre 30 progetti futuri. Le proprietà chiave includono The Standard a Londra, The Standard, High Line a New York City e The Manner a SoHo.

L'acquisizione migliorala posizione di Hyatt nel segmento lifestyle, costruendo su una crescita organica e su precedenti acquisizioni che hanno aumentato le camere lifestyle cinque volte tra il 2017 e il 2023. Hyatt pianifica di creare un gruppo Lifestyle dedicato con sede a New York City, guidato da Amar Lalvani come Presidente e Direttore Creativo.

La crescita del portafoglio di Hyatt ha portato a un triplicamento dei membri di World of Hyatt dal 2017, con una penetrazione delle notti in camera aumentata di oltre 1.300 punti base. L'azienda mira ad allineare le risorse interne per servire meglio gli ospiti, i clienti e i proprietari in tutto il suo portafoglio.

Hyatt Hotels (NYSE: H) ha completado la adquisición de Standard International, que incluye las marcas The Standard y Bunkhouse Hotels. Este portafolio liviano de activos agrega 22 hoteles abiertos con aproximadamente 2.000 habitaciones y más de 30 proyectos futuros. Las propiedades clave incluyen The Standard en Londres, The Standard, High Line en Nueva York y The Manner en SoHo.

La adquisición mejora la posición de Hyatt en el segmento de estilo de vida, basándose en el crecimiento orgánico y adquisiciones previas que aumentaron las habitaciones de estilo de vida cinco veces entre 2017 y 2023. Hyatt planea crear un grupo de estilo de vida dedicado con sede en Nueva York, dirigido por Amar Lalvani como Presidente y Director Creativo.

El crecimiento del portafolio de Hyatt ha llevado a un triplicado de miembros de World of Hyatt desde 2017, con una penetración de noches de habitación aumentada en más de 1.300 puntos base. La empresa tiene como objetivo alinear los recursos internos para servir mejor a los huéspedes, clientes y propietarios en todo su portafolio.

하얏트 호텔(뉴욕증권거래소: H)이 스탠다드 인터내셔널, 스탠다드 및 벙크하우스 호텔 브랜드를 포함한 인수 작업을 완료했습니다. 이 자산 경량 포트폴리오는 약 2,000개의 객실이 있는 22개의 개방된 호텔과 30개 이상의 향후 프로젝트를 추가합니다. 주요 자산으로는 런던에 위치한 The Standard, 뉴욕의 The Standard, High Line, 그리고 소호의 The Manner가 있습니다.

이번 인수로 하얏트는 라이프스타일 부문에서의 입지를 강화 했으며, 2017년과 2023년 사이에 라이프스타일 객실을 5배 증가시킨 유기적 성장 및 이전 인수를 기반으로 하고 있습니다. 하얏트는 뉴욕을 본사로 하는 전담 라이프스타일 그룹을 설립할 예정이며, 아마르 칼바니를 사장 겸 크리에이티브 디렉터로 임명할 것입니다.

하얏트의 포트폴리오 성장은 2017년 이후 하얏트 월드 회원 수의 삼중 증가를 초래했으며, 객실당 숙박 수 허용량이 1,300 베이시스 포인트 이상 증가했습니다. 회사는 전체 포트폴리오를 통해 손님, 고객 및 소유자를 보다 잘 서비스하기 위해 내부 리소스를 정렬할 계획입니다.

Hyatt Hotels (NYSE: H) a finalisé l'acquisition de Standard International, y compris les marques The Standard et Bunkhouse Hotels. Ce portefeuille léger en actifs ajoute 22 hôtels ouverts avec environ 2 000 chambres et plus de 30 projets futurs. Les propriétés clés incluent The Standard à Londres, The Standard, High Line à New York et The Manner à SoHo.

Cette acquisition renforce la position de Hyatt dans le segment lifestyle, en s'appuyant sur une croissance organique et des acquisitions précédentes qui ont multiplié par cinq le nombre de chambres lifestyle entre 2017 et 2023. Hyatt prévoit de créer un groupe Lifestyle dédié basé à New York, dirigé par Amar Lalvani en tant que Président et Directeur Créatif.

La croissance du portefeuille de Hyatt a entraîné un triplement du nombre de membres de World of Hyatt depuis 2017, avec une augmentation de la pénétration des nuits par chambre de plus de 1 300 points de base. L'entreprise vise à aligner les ressources internes pour mieux servir les clients, les invités et les propriétaires à travers l'ensemble de son portefeuille.

Hyatt Hotels (NYSE: H) hat die Übernahme von Standard International abgeschlossen, einschließlich der Marken The Standard und Bunkhouse Hotels. Dieses asset-light Portfolio fügt 22 offene Hotels mit etwa 2.000 Zimmern und über 30 zukünftigen Projekten hinzu. Zu den wichtigsten Immobilien gehören The Standard in London, The Standard, High Line in New York City und The Manner in SoHo.

Die Übernahme stärkt Hyatts Position im Lifestyle-Segment, indem sie auf organischem Wachstum und früheren Übernahmen aufbaut, die die Lifestyle-Zimmer zwischen 2017 und 2023 verfünffacht haben. Hyatt plant die Gründung einer speziellen Lifestyle-Gruppe mit Sitz in New York City, die von Amar Lalvani als Präsident und Kreativdirektor geleitet wird.

Das Wachstum des Portfolios von Hyatt hat seit 2017 zu einem Dreifachen der Mitglieder von World of Hyatt geführt, wobei die Zimmerauslastung um über 1.300 Basispunkte gestiegen ist. Das Unternehmen beabsichtigt, interne Ressourcen besser auszurichten, um Gästen, Kunden und Eigentümern in seinem gesamten Portfolio besser zu dienen.

Positive
  • Acquisition of Standard International enhances Hyatt's leading position in the lifestyle segment
  • Addition of 22 open hotels with approximately 2,000 rooms to Hyatt's portfolio
  • Over 30 future projects with signed agreements or letters of intent
  • Creation of a dedicated Lifestyle group to focus on this growing segment
  • Tripling of World of Hyatt members since 2017
  • Room night penetration for World of Hyatt members increased by more than 1,300 basis points
  • 86% growth in Hyatt's portfolio properties since 2017
Negative
  • None.

Insights

Hyatt's acquisition of Standard International marks a significant expansion in the lucrative lifestyle segment. This 100% asset-light deal adds approximately 2,000 rooms across 22 hotels to Hyatt's portfolio, with over 30 future projects in the pipeline. The move aligns with Hyatt's strategic shift towards an asset-light business model, which has proven successful.

Key financial implications include:

  • Potential for increased revenue streams from management and franchise fees
  • Expansion of Hyatt's luxury residential business
  • Enhanced appeal to developers, potentially accelerating growth
  • Synergies with Hyatt's loyalty program, which has seen substantial growth

While specific financial terms weren't disclosed, the acquisition's impact on Hyatt's market position and future growth prospects appears positive. The company's focus on high-value segments like lifestyle and luxury could drive higher margins and returns for shareholders in the long term.

This acquisition significantly strengthens Hyatt's position in the premium lifestyle segment, a high-growth area in hospitality. The addition of The Standard and Bunkhouse brands brings unique, design-focused properties that appeal to affluent, experience-seeking travelers. This move addresses several key market trends:

  • Growing demand for distinctive, localized hotel experiences
  • Increasing importance of brand storytelling and social media appeal
  • Rising interest in luxury residential branded properties

The expansion into new markets like Singapore and Bangkok also aligns with the shift in global travel patterns towards Asia. By quintupling its lifestyle room count since 2017, Hyatt is positioning itself to capture a larger share of this lucrative market segment. The company's ability to attract 30+ future projects following the acquisition announcement indicates strong developer interest, which could accelerate Hyatt's growth trajectory in this space.

Recently opened The Manner sets a new standard for lifestyle hotels in SoHo, New York; The Standard, Singapore; Hotel Saint Augustine in Houston and The StandardX, Bangkok are slated to open this year

CHICAGO--(BUSINESS WIRE)-- Hyatt Hotels Corporation (NYSE: H) today announced the completed acquisition of the brands and most of the affiliates of pioneering lifestyle hospitality company Standard International, parent company of The Standard and Bunkhouse Hotels brands. This acquisition enhances Hyatt’s leading position in the industry’s premier lifestyle segment, building on both Hyatt’s organic growth and a series of acquisitions that quintupled the number of lifestyle rooms in Hyatt’s global portfolio between 2017 and 2023.

The Manner, SoHo in New York (Photo: Business Wire)

The Manner, SoHo in New York (Photo: Business Wire)

The 100% asset-light portfolio includes management, franchise and license contracts for 22 open hotels with approximately 2,000 rooms, including The Standard, London, The Standard, High Line in New York City, The Standard, Bangkok Mahanakhon and The Manner in SoHo, which made its highly anticipated debut last month with some of New York Fashion Week’s most coveted afterparties. New properties slated to open later this year include The Standard, Singapore, Bunkhouse’s Hotel Saint Augustine in Houston, and The StandardX, Bangkok Phra Arthit, offering the immersive experiences Standard International’s brands are known to deliver. The acquisition includes a robust residential business with Standard Residences under development in Miami, Lisbon, Phuket, Hua Hin, Mexico City and Tulum as well as completed Bunkhouse Residences at Hotel Saint Cecilia in Austin, TX.

The acquisition includes more than 30 future projects with a signed agreement or letter of intent, along with new projects sparked by the August announcement of the planned acquisition. “The development community knows an industry game-changer when they see it, and the enthusiasm for bringing together the ethos of The Standard and Bunkhouse brands and the power of Hyatt’s network and distribution system is palpable,” said Mark Hoplamazian, President and Chief Executive Officer, Hyatt. “Developers love this combination as much as we do.”

In the coming months, Hyatt will debut its new dedicated Lifestyle group that will be headquartered in New York City with additional offices in Austin and Bangkok and led by President & Creative Director Amar Lalvani, former Executive Chairman of Standard International. “The lifestyle segment isn’t for the faint of heart, it takes creativity and commitment,” said Lalvani. “But if you get it right, you reap the benefits of outsized guest loyalty and outsized developer returns. The beauty of this combination is that Hyatt respects the creativity and freedom required to deliver the experiences we do, and we respect the value of Hyatt’s storied history, global infrastructure and best-in-class commercial services.”

Complementing its growth in lifestyle, Hyatt’s portfolio continues to grow across all segments. Hyatt boasts the largest collection of luxury all-inclusive resorts globally, and Hyatt’s select service portfolio, which represents 50% of Hyatt’s pipeline as of the second quarter of 2024, is a key driver for bringing Hyatt-branded properties to new markets. In the coming months, Hyatt intends to announce a new dedicated luxury group with distinct leadership across key functions and services focused on caring for guests and customers at the pinnacle of luxury.

“Our transformation to an asset-light business model has been a resounding success, and now it’s time to evolve our organization to propel us into the future, benefiting our guests, members, customers, owners and shareholders along the way,” said Hoplamazian. “This is not about prioritizing one segment over another; this is about aligning our internal resources and expertise to care even more deeply for guests, customers and owners across our entire portfolio.”

The growth in Hyatt’s brand footprint has a direct correlation to growth in loyalty members and contribution. Since 2017, the number of properties in Hyatt’s portfolio has grown by 86 percent, the number of World of Hyatt members has tripled, and the level of room night penetration for World of Hyatt members has increased by more than 1,300 basis points.

The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of June 30, 2024, the Company’s portfolio included more than 1,350 hotels and all-inclusive properties in 78 countries across six continents. The Company's offering includes brands in the Timeless Collection, including Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Vacation Club®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove; the Boundless Collection, including Miraval®, Alila®, Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric®, and Caption by Hyatt®; the Independent Collection, including The Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by Hyatt®; and the Inclusive Collection, including Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith™, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.

Forward-Looking Statements

Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include statements about the Company’s plans for a dedicated lifestyle group and a dedicated luxury group, and personnel for such groups, the Company’s development pipeline, strategies, outlook, prospects or future events and involve known and unknown risks that are difficult to predict. As a result, our actual results, performance or achievements may differ materially from those expressed or implied by these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as "may," "could," "expect," "intend," "plan," "seek," "anticipate," "believe," "estimate," "predict," "potential," "continue," "likely," "will," "would" and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by us and our management, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, but are not limited to: general economic uncertainty in key global markets and a worsening of global economic conditions or low levels of economic growth; the rate and pace of economic recovery following economic downturns; global supply chain constraints and interruptions, rising costs of construction-related labor and materials, and increases in costs due to inflation or other factors that may not be fully offset by increases in revenues in our business; risks affecting the luxury, resort, and all-inclusive lodging segments; levels of spending in business, leisure, and group segments, as well as consumer confidence; declines in occupancy and average daily rate; limited visibility with respect to future bookings; loss of key personnel; domestic and international political and geopolitical conditions, including political or civil unrest or changes in trade policy; hostilities, or fear of hostilities, including future terrorist attacks, that affect travel; travel-related accidents; natural or man-made disasters, weather and climate-related events, such as earthquakes, tsunamis, tornadoes, hurricanes, droughts, floods, wildfires, oil spills, nuclear incidents, and global outbreaks of pandemics or contagious diseases, or fear of such outbreaks; our ability to successfully achieve certain levels of operating profits at hotels that have performance tests or guarantees in favor of our third-party owners; the impact of hotel renovations and redevelopments; risks associated with our capital allocation plans, share repurchase program, and dividend payments, including a reduction in, or elimination or suspension of, repurchase activity or dividend payments; the seasonal and cyclical nature of the real estate and hospitality businesses; changes in distribution arrangements, such as through internet travel intermediaries; changes in the tastes and preferences of our customers; relationships with colleagues and labor unions and changes in labor laws; the financial condition of, and our relationships with, third-party owners, franchisees, and hospitality venture partners; the possible inability of third-party owners, franchisees, or development partners to access the capital necessary to fund current operations or implement our plans for growth; risks associated with potential acquisitions and dispositions and our ability to successfully integrate completed acquisitions with existing operations; failure to successfully complete proposed transactions (including the failure to satisfy closing conditions or obtain required approvals); our ability to successfully execute our strategy to expand our management and hotels services and franchising business while at the same time reducing our real estate asset base within targeted timeframes and at expected values; our ability to maintain effective internal control over financial reporting and disclosure controls and procedures; declines in the value of our real estate assets; unforeseen terminations of our management and hotels services or franchise agreements; changes in federal, state, local, or foreign tax law; increases in interest rates, wages, and other operating costs; foreign exchange rate fluctuations or currency restructurings; risks associated with the introduction of new brand concepts, including lack of acceptance of new brands or innovation; general volatility of the capital markets and our ability to access such markets; changes in the competitive environment in our industry, industry consolidation, and the markets where we operate; our ability to successfully grow the World of Hyatt loyalty program and Unlimited Vacation Club paid membership program; cyber incidents and information technology failures; outcomes of legal or administrative proceedings; and violations of regulations or laws related to our franchising business and licensing businesses and our international operations; and other risks discussed in the Company's filings with the SEC, including our annual reports on Form 10-K and quarterly reports on Form 10-Q, which filings are available from the SEC. All forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by the cautionary statements set forth above. We caution you not to place undue reliance on any forward-looking statements, which are made only as of the date of this press release. We do not undertake or assume any obligation to update publicly any of these forward-looking statements to reflect actual results, new information or future events, changes in assumptions or changes in other factors affecting forward-looking statements, except to the extent required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.

HHC-FIN

MEDIA:

Franziska Weber

Hyatt

franziska.weber@hyatt.com



INVESTOR:

Adam Rohman

Hyatt

adam.rohman@hyatt.com

Source: Hyatt Hotels Corporation

FAQ

What brands did Hyatt acquire in the Standard International acquisition?

Hyatt acquired The Standard and Bunkhouse Hotels brands through the acquisition of Standard International.

How many hotels and rooms were added to Hyatt's portfolio through this acquisition?

The acquisition added 22 open hotels with approximately 2,000 rooms to Hyatt's portfolio.

Who will lead Hyatt's new dedicated Lifestyle group?

Amar Lalvani, former Executive Chairman of Standard International, will lead the new Lifestyle group as President & Creative Director.

How has Hyatt's World of Hyatt loyalty program grown since 2017?

Since 2017, the number of World of Hyatt members has tripled, and room night penetration has increased by more than 1,300 basis points.

What is the stock symbol for Hyatt Hotels ?

Hyatt Hotels trades on the New York Stock Exchange under the symbol H.

Hyatt Hotels Corporation

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