Hyatt Centric Brand Expands Its Global Presence with New & Upcoming Hotel Openings
Hyatt Hotels announced significant expansion plans for its Hyatt Centric brand, targeting a 50% growth in its global portfolio by the end of 2028. The brand recently opened new hotels in key locations including Cairo, Shanghai, San José, and Santo Domingo.
The expansion plan includes over 35 new hotels worldwide, aiming to reach more than 100 Hyatt Centric hotels globally by 2029. Asia Pacific will see substantial growth with a 75% increase in regional footprint. Notable upcoming openings include properties in Chicago O'Hare (2025), San Juan (2025), Bengaluru (2026), Reykjavik (2026), and Madinah (2028).
The brand focuses on providing culturally immersive experiences with locally inspired art, pop-up concerts, gallery exhibitions, and unique dining concepts. Properties feature signature touchpoints including social spaces, local art installations, and destination-inspired dining venues.
Hyatt Hotels ha annunciato significativi piani di espansione per il suo marchio Hyatt Centric, puntando a una crescita del 50% del suo portafoglio globale entro la fine del 2028. Il marchio ha recentemente aperto nuovi hotel in località chiave come Il Cairo, Shanghai, San José e Santo Domingo.
Il piano di espansione prevede oltre 35 nuovi hotel in tutto il mondo, con l'obiettivo di superare i 100 hotel Hyatt Centric a livello globale entro il 2029. La regione Asia-Pacifico vedrà una crescita sostanziale con un aumento del 75% della propria presenza. Tra le aperture più significative ci sono proprietà a Chicago O'Hare (2025), San Juan (2025), Bengaluru (2026), Reykjavik (2026) e Madinah (2028).
Il marchio si concentra sull'offrire esperienze culturalmente immersive con arte ispirata localmente, concerti pop-up, mostre d'arte e concetti di ristorazione unici. Le proprietà presentano elementi distintivi come spazi sociali, installazioni artistiche locali e ristoranti ispirati alla destinazione.
Hyatt Hotels anunció planes de expansión significativos para su marca Hyatt Centric, con el objetivo de un crecimiento del 50% en su portafolio global para finales de 2028. La marca ha abierto recientemente nuevos hoteles en ubicaciones clave como El Cairo, Shanghái, San José y Santo Domingo.
El plan de expansión incluye más de 35 nuevos hoteles en todo el mundo, con la meta de alcanzar más de 100 hoteles Hyatt Centric a nivel global para 2029. La región de Asia-Pacífico verá un crecimiento sustancial con un aumento del 75% en su presencia regional. Las próximas aperturas notables incluyen propiedades en Chicago O'Hare (2025), San Juan (2025), Bengaluru (2026), Reikiavik (2026) y Madinah (2028).
La marca se centra en ofrecer experiencias culturalmente inmersivas con arte inspirado localmente, conciertos pop-up, exposiciones de galerías y conceptos gastronómicos únicos. Las propiedades cuentan con puntos de contacto distintivos que incluyen espacios sociales, instalaciones de arte local y restaurantes inspirados en la destinación.
하얏트 호텔은 하얏트 센트릭 브랜드의 대규모 확장 계획을 발표하며, 2028년 말까지 전 세계 포트폴리오를 50% 성장시키는 것을 목표로 하고 있습니다. 이 브랜드는 최근 카이로, 상하이, 산호세, 산토도밍고와 같은 주요 위치에 새로운 호텔을 열었습니다.
확장 계획에는 전 세계에 35개 이상의 새로운 호텔이 포함되어 있으며, 2029년까지 전 세계적으로 100개 이상의 하얏트 센트릭 호텔을 목표로 하고 있습니다. 아시아 태평양 지역은 75%의 지역적 증가로 상당한 성장을 보일 것입니다. 주요 예정 개장은 시카고 오헤어(2025), 산후안(2025), 벵갈루루(2026), 레이캬비크(2026), 그리고 마디나(2028)입니다.
이 브랜드는 지역에서 영감을 받은 예술, 팝업 콘서트, 갤러리 전시 및 독특한 식사 개념을 통해 문화적으로 몰입할 수 있는 경험을 제공하는 데 중점을 두고 있습니다. 호텔은 사회적 공간, 지역 예술 설치물 및 목적지에서 영감을 받은 식사 장소와 같은 시그니처 요소를 특징으로 합니다.
Hyatt Hotels a annoncé des plans d'expansion significatifs pour sa marque Hyatt Centric, visant une croissance de 50% de son portefeuille mondial d'ici fin 2028. La marque a récemment ouvert de nouveaux hôtels dans des lieux clés tels que Le Caire, Shanghai, San José et Saint-Domingue.
Le plan d'expansion comprend plus de 35 nouveaux hôtels dans le monde entier, visant à atteindre plus de 100 hôtels Hyatt Centric à l'échelle mondiale d'ici 2029. La région Asie-Pacifique connaîtra une croissance substantielle avec une augmentation de 75 % de sa présence régionale. Parmi les prochaines ouvertures notables, on trouve des établissements à Chicago O'Hare (2025), San Juan (2025), Bengaluru (2026), Reykjavik (2026) et Madinah (2028).
La marque se concentre sur la fourniture d'expériences culturellement immersives avec de l'art inspiré localement, des concerts éphémères, des expositions de galeries et des concepts de restauration uniques. Les propriétés disposent de points de contact signature, notamment des espaces sociaux, des installations artistiques locales et des lieux de restauration inspirés de la destination.
Hyatt Hotels hat bedeutende Expansionspläne für seine Hyatt Centric Marke angekündigt, mit dem Ziel, bis Ende 2028 ein Wachstum von 50% im globalen Portfolio zu erreichen. Die Marke hat kürzlich neue Hotels an Schlüsselstandorten wie Kairo, Shanghai, San José und Santo Domingo eröffnet.
Der Expansionsplan umfasst über 35 neue Hotels weltweit, mit dem Ziel, bis 2029 mehr als 100 Hyatt Centric Hotels global zu erreichen. Asien-Pazifik wird ein erhebliches Wachstum mit einer 75%igen Erhöhung der regionalen Präsenz erleben. Zu den bemerkenswerten bevorstehenden Eröffnungen gehören Immobilien in Chicago O'Hare (2025), San Juan (2025), Bengaluru (2026), Reykjavik (2026) und Madinah (2028).
Die Marke konzentriert sich darauf, kulturell immersive Erlebnisse mit lokal inspirierter Kunst, Pop-up-Konzerten, Galerieausstellungen und einzigartigen Gastronomiekonzepten zu bieten. Die Immobilien verfügen über charakteristische Elemente wie soziale Räume, lokale Kunstinstallationen und von der Destination inspirierte Gastronomien.
- 50% planned portfolio expansion by 2028
- 75% growth planned in Asia Pacific region
- 35+ new hotels in development worldwide
- Strategic expansion into new markets including Iceland, Germany, and Saudi Arabia
- None.
Insights
The planned 50% expansion of Hyatt's Centric brand by 2028 represents a calculated move to capture high-value market segments in prime urban locations. The strategy demonstrates three key strengths:
- Strategic Market Selection: The focus on markets like Bengaluru, Shanghai, and Hamburg indicates a deliberate targeting of high-growth business and tourism hubs. These locations typically command premium room rates and maintain higher occupancy levels, suggesting strong potential for revenue optimization.
- Demographics-Driven Growth: The brand's emphasis on millennial and Gen Z travelers aligns with projected spending patterns, as these demographics are expected to represent 75% of the global workforce by 2028. The locally-inspired design elements and social spaces cater to their preference for authentic, experience-driven travel.
- Portfolio Diversification: The expansion across 35+ new properties reduces market-specific risks while creating network effects that can drive loyalty program growth and cross-selling opportunities.
The 75% planned growth in Asia Pacific is particularly noteworthy, as this region typically offers higher GDP growth rates and rising urban middle classes. The strategic entry into new markets like Iceland and Saudi Arabia also provides first-mover advantages in developing tourism markets.
The brand's positioning within Hyatt's Classics Portfolio suggests a focus on sustainable, long-term value creation rather than rapid but potentially unstable expansion. This approach typically yields more stable revenue streams and higher customer lifetime value through repeat bookings.
However, the aggressive expansion timeline may present execution challenges, particularly in staffing and maintaining brand consistency across diverse markets. The success will largely depend on Hyatt's ability to maintain service standards while scaling operations, especially in new markets where skilled hospitality workforce may be
The brand expects to grow its global footprint by 50 percent by the end of 2028 with artistically curated spaces that inspire exploration and serve as a local home base in every destination.
Hyatt Centric Chicago O’Hare (expected to resume operations in 2025) is being rebranded from Hyatt Rosemont, is ideally located near O’Hare International Airport, and is undergoing property-wide renovations inclusive of 206 newly designed guestrooms, updated meeting and event spaces, refreshed lobby and a new restaurant. (Photo: Business Wire)
Building on its impressive momentum, the brand plans to introduce over 35 new hotels worldwide by the end of 2028. This planned expansion will bolster the brand’s portfolio by 50 percent and reach over 100 Hyatt Centric hotels globally by 2029. The next three years are expected to see substantial regional growth in
“As part of our strategic brand realignment and bringing more focused expertise and support to five distinct brand portfolios, the Hyatt Centric brand serves as a fantastic addition to our Classics Portfolio, a group of captivating brands offering timeless style and unrivaled care in the world’s most-traveled places,” says Emily Wright, Vice President, Global Brand Leader for Hyatt’s Classics & Essentials Portfolios. “The brand’s recent growth, including openings and planned developments, meets the rising demand from guests and members, especially Millennial and Gen Z travelers, for more contemporary accommodations with playful details, sophisticated furnishings and socially connected spaces.”
At the Core of Exploration: New Hotels & Upcoming Openings
Hyatt Centric hotels are unique to their individual destinations, incorporating eclectic elements that reflect the local vibe through playful interpretations of culture, art and attractions. Several planned openings will accelerate the brand’s strategic growth following its 2024 debut in new markets, including Hyatt Centric San José Escazú, the first Hyatt Centric hotel in
Newly executed deals and upcoming openings primed for relaxing, recharging, socializing and preparing for the next adventure include:
- Hyatt Centric Chicago O’Hare (expected to resume operations in 2025) is being rebranded from Hyatt Rosemont, is ideally located near O’Hare International Airport, and is undergoing property-wide renovations inclusive of 206 newly designed guestrooms, updated meeting and event spaces, refreshed lobby and a new restaurant.
-
Hyatt Centric Isla Verde San Juan (expected to open in 2025) will be the first Hyatt Centric branded hotel in
Puerto Rico , located in the buzzy Isla Verde neighborhood, offering a resort-style pool deck, open-air beer garden and private beach club access. -
Hyatt Centric Querétaro (expected to open in 2025) will debut in a new market for Hyatt, will be ideally located near the Historic Monument Zone of Querétaro,
Mexico , a UNESCO World Heritage Site, blending culturally authentic elements into the design, dining and rooftop pool. -
Hyatt Centric Cincinnati (expected to open in 2026) will be the first Hyatt Centric hotel in
Ohio offering easy access to the heart of bustling downtownCincinnati . -
Hyatt Centric Victoria – Old Town (expected to open in 2026) will be the first Hyatt branded hotel in
Victoria, British Columbia , will be centrally located in Old Town Victoria, home toCanada's oldest Chinatown, and will offer 135 rooms and suites, and a dynamic restaurant, bar, lounge, and coffee shop. -
Hyatt Centric Winnipeg Downtown (expected to open in 2026) will be the second Hyatt Centric hotel in
Canada , offering a signature restaurant and bar and an open concept lobby capturing the local spirit.
- Hyatt Centric Bengaluru Airport (expected to open in 2026) will boast 166 guestrooms in Bengaluru with easy access to the Bengaluru International airport.
-
Hyatt Centric Electronic City Bangalore (expected to open in 2026) will be centrally located in the megacity of
Bangalore , known as India’s technology hub. -
Hyatt Centric East Taipei (expected to open in 2026) will be in the cultural center of
Taipei , marking the fifth Hyatt branded hotel and first Hyatt Centric hotel inTaiwan . - Hyatt Centric Shanghai Jinqiao (expected to open in 2026) will offer 224 modern guestrooms with decor inspired by the newly built Pudong Football Stadium, located adjacent to the hotel.
-
Hyatt Centric TODTOWN Shanghai (expected to open in 2026) will grow the Hyatt Centric brand’s presence in
Shanghai and be located in a mixed-use complex with shopping, offices and residential apartments. -
Hyatt Centric Tianxin Changsha (expected to open in 2026) will debut in the capital of central China’s
Hunan province where guests can enjoy unobstructed views of the Xiangjiang River. -
Hyatt Centric Vrindavan (expected to open in 2026) will expand the brand’s footprint in northern
India and will be located in the heart of a city known for its spiritual significance and architectural beauty. - Hyatt Centric The Ring Chengdu (expected to open in 2025) will mark the entry of the brand into China’s southwest region with 259 modern accommodations located in the heart of the city’s bustling downtown area and inspired by the neighborhood’s industrial past.
-
Hyatt Centric Sapporo (expected to open in 2026) will become the first Hyatt Centric branded hotel in
Hokkaido , northernJapan . Situated in the historical heart, near the city’s famed Odori Park, the hotel will feature guestrooms with panoramic views.
- Hyatt Centric Reims (expected to open in 2025) will be located just a short distance from the iconic Notre Dame Cathedral, offering spectacular canal views and three unique French restaurants.
-
Hyatt Centric Altstadt Hamburg (expected to open in 2026) will mark the first Hyatt Centric branded hotel in
Germany , will be located on Moenckebergstrasse, one of Hamburg’s most vibrant shopping streets, and will feature a top-floor panoramic restaurant and bar. -
Hyatt Centric Reykjavik (expected to open in 2026) will debut as the first Hyatt branded hotel in
Iceland and will be situated on the main street of the capital city with a rooftop bar overlooking the city.
-
Hyatt Centric Madinah KEC (expected to open in 2028) is set to mark the debut of the Hyatt Centric brand in the
Kingdom of Saudi Arabia , providing a local home-base for savvy travelers returning from city exploration. The hotel will feature 130 modern rooms and suites with art and styling elements that celebrate the city’s character.
A Central Launchpad for Your Next Adventure
Hyatt Centric hotels offer signature touchpoints and curated programming that spark curiosity and elevate the guest experience, including locally inspired art, pop-up concerts and gallery exhibitions, buzzy social spaces and unique food and beverage offerings.
- Live the Local Art: Revel in spectacular displays of locally inspired art at hotels like Hyatt Centric Cairo West, which opened its doors in 2024 with mesmerizing mirror installations and intricate Egyptian statues and sculptures that adorn the walls. Admire traditional Guatemalan touches like colorful textiles and a wall of Guatemalan masks at Hyatt Centric Guatemala City. At the recently opened Hyatt Centric City Centre Kuala Lumpur, guests can enjoy the unique interior design inspired by the city’s rich tin-mining history and communal spaces decorated with bold patterns by a local Malaysian graffiti artist that invoke the city’s creative spirit.
-
Crafted to Connect: Forge authentic connections with lively common spaces at Hyatt Centric Gran Via Madrid, paying homage to the historic broadcasting headquarters across the street with a mock recording studio in the lobby that’s the perfect photo backdrop. Hyatt Centric Ocean Front Xiamen, which recently opened in 2025 in China’s charming port of
Xiamen , offers a House of Music social hub featuring a curated collection of vinyl records, with live band performances and locally inspired cocktails in the evening. At Hyatt Centric Las Condes Santiago, the sommelier at Amandine restaurant shares local knowledge through a curated Chilean wine tasting, offering insights into the country’s wine regions, hidden vineyards and must-visit wine and tapas bars.
-
Indulge in Flavors Inspired by the Destination: Experience creative dining concepts like the Cruise Restaurant & Bar at Hyatt Centric Victoria Harbour Hong Kong, a rooftop venue serving modern Asian cuisine with sweeping views of
Victoria Harbour . Spaceman at Hyatt Centric Buckhead Atlanta is a year-round rooftop bar with spectacular views of theAtlanta skyline offering craft cocktails, shared plates and interactive yard games. At Hyatt Centric Key West Resort & Spa, the Flour Flamingoes Restaurant by Richard Blais offers a waterfront sea-to-table dining experience channeling vintage eras with the natural beauty of the island and prioritizes sustainability with fresh produce procured locally.
World of Hyatt Members Earn More
World of Hyatt members can earn more at Hyatt Centric hotels by taking advantage of World of Hyatt’s global Bonus Journeys offer to earn double points (up to 20,000 bonus points) for qualifying stays at 1,400+ participating Hyatt hotels worldwide. Members must register for the offer by March 10 and complete qualifying stays between now and March 28, 2025.
To learn more about the Hyatt Centric brand portfolio, visit hyatt.com/hyatt-centric or follow along on Instagram @hyattcentric.
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates. For further information:
About Hyatt Centric
Hyatt Centric is a brand of full-service modern boutique hotels located in prime destinations. Created to connect guests to the heart of the action, Hyatt Centric hotels are thoughtfully designed to enable exploration and discovery so they never miss a moment of adventure. Each hotel offers social spaces to connect with others in the lobby, meanwhile the bar and restaurant are local hot spots where great conversations, locally inspired food and signature cocktails can be enjoyed. Streamlined contemporary rooms focus on delivering everything guests want and nothing they don’t. A passionately engaged team is there to provide local expertise on the best food, nightlife and activities the destination has to offer. For more information, please visit hyattcentric.com. Follow @HyattCentric on Facebook and Instagram, and tag photos with #HyattCentric.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in
Forward-Looking Statements
Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Our actual results, performance or achievements may differ materially from those expressed or implied by these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as “may,” “could,” “expect,” “intend,” “plan,” “seek,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue,” “likely,” “will,” “would” and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by us and our management, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, but are not limited to, general economic uncertainty in key global markets and a worsening of global economic conditions or low levels of economic growth; the rate and pace of economic recovery following economic downturns; global supply chain constraints and interruptions, rising costs of construction-related labor and materials, and increases in costs due to inflation or other factors that may not be fully offset by increases in revenues in our business; risks affecting the luxury, resort, and all-inclusive lodging segments; levels of spending in business, leisure, and group segments, as well as consumer confidence; declines in occupancy and average daily rate; limited visibility with respect to future bookings; loss of key personnel; domestic and international political and geopolitical conditions and political or civil unrest or changes in trade policy; hostilities, or fear of hostilities, including future terrorist attacks, that affect travel; travel-related accidents; natural or man-made disasters, weather and climate-related events, such as earthquakes, tsunamis, tornadoes, hurricanes, droughts, floods, wildfires, oil spills, nuclear incidents, and global outbreaks of pandemics or contagious diseases, or fear of such outbreaks; our ability to successfully achieve certain levels of operating profits at hotels that have performance tests or guarantees in favor of our third-party owners; the impact of hotel renovations and redevelopments; risks associated with our capital allocation plans, share repurchase program, and dividend payments, including a reduction in, or elimination or suspension of, repurchase activity or dividend payments; the seasonal and cyclical nature of the real estate and hospitality businesses; changes in distribution arrangements, such as through internet travel intermediaries; changes in the tastes and preferences of our customers; relationships with colleagues and labor unions and changes in labor laws; the financial condition of, and our relationships with, third-party owners, franchisees, and hospitality venture partners; the possible inability of third-party owners, franchisees, or development partners to access the capital necessary to fund current operations or implement our plans for growth; risks associated with potential acquisitions and dispositions and our ability to successfully integrate completed acquisitions with existing operations; failure to successfully complete proposed transactions (including the failure to satisfy closing conditions or obtain required approvals); our ability to maintain effective internal control over financial reporting and disclosure controls and procedures; declines in the value of our real estate assets; unforeseen terminations of our management and hotel services agreements or franchise agreements; changes in federal, state, local, or foreign tax law; increases in interest rates, wages, and other operating costs; foreign exchange rate fluctuations or currency restructurings; risks associated with the introduction of new brand concepts, including lack of acceptance of new brands or innovation; general volatility of the capital markets and our ability to access such markets; changes in the competitive environment in our industry, industry consolidation, and the markets where we operate; our ability to successfully grow the World of Hyatt loyalty program and Unlimited Vacation Club paid membership program; cyber incidents and information technology failures; outcomes of legal or administrative proceedings; and violations of regulations or laws related to our franchising business and licensing businesses and our international operations; and other risks discussed in the Company’s filings with the
View source version on businesswire.com: https://www.businesswire.com/news/home/20250221215256/en/
Media Contact:
Gloria Kennett
gloria.kennett@hyatt.com
Regional Media Contacts:
Emily Mekstan
Emily.mekstan@hyatt.com
Bianca Flores
Bianca.flores@hyatt.com
Jessica Tryde
jessica.tryde@hyatt.com
Ivan Carballido
ivan.carballido@hyatt.com
Source: Hyatt Hotels Corporation
FAQ
How many new Hyatt Centric hotels are planned to open by 2028?
What is the expected growth rate of Hyatt Centric's global portfolio by 2028?
When will the Hyatt Centric Chicago O'Hare hotel resume operations?
Which new markets will Hyatt Centric enter with its expansion plan?
What is the projected growth for Hyatt Centric in Asia Pacific?
