Hyatt Acquires the me and all hotels Brand, Positioning Conversion-Friendly Lifestyle Brand for Growth Across Europe and Beyond
Hyatt Hotels has acquired the 'me and all hotels' brand from Lindner Hotels AG. The acquisition aims to expand Hyatt's presence in Europe and build on its growth in the region. The 'me and all hotels' brand, launched in 2016, features six hotels with over 1,000 rooms and a pipeline of new projects in Berlin, Hamburg, Leipzig, and Stuttgart. It will become a standalone brand within Hyatt's lifestyle portfolio, which has expanded significantly since 2017. The brand's unique appeal lies in its urban design, technology, and vibrant public spaces, targeting city and business travelers.
- Hyatt acquires 'me and all hotels' to expand its footprint in Europe.
- The 'me and all hotels' brand will become a standalone brand within Hyatt's portfolio.
- The acquisition includes six hotels with over 1,000 rooms and a healthy pipeline of new projects.
- Hyatt's lifestyle portfolio has quintupled in rooms between 2017 and 2023.
- The acquisition aims to leverage Hyatt's global distribution network for further growth.
- Potential integration challenges with the new brand.
- Financial strain due to acquisition costs.
- Possible shareholder dilution.
Acquisitions often have significant implications for a company's financial health and future growth. The acquisition of the me and all hotels brand by Hyatt indicates a strategic move to deepen its presence in the European market. This is particularly relevant given the highly competitive nature of the hospitality industry.
The fact that Hyatt is integrating the me and all hotels as a standalone brand within its global lifestyle portfolio suggests a focused effort to cater to upscale and lifestyle segments. This could potentially lead to higher profitability margins, as lifestyle hotels often command premium pricing due to their unique offerings and urban-centric locations. Additionally, the transaction builds on an existing collaboration with Lindner Hotels, which means that operational synergies and streamlined integration processes are likely in place, reducing the risk of disruption.
From an investor's perspective, this acquisition aligns well with Hyatt's growth strategy, particularly in expanding its footprint in Europe. The move comes at a time when the hospitality sector is showing signs of recovery post-pandemic, thus potentially leading to increased revenue streams and improved occupancy rates in newly acquired properties.
The inclusion of the me and all hotels brand into Hyatt's portfolio could offer significant opportunities for market expansion and brand differentiation. The emphasis on urban locations and lifestyle elements such as co-working spaces and local cultural integration can serve as a strong differentiator in a crowded market. This acquisition also aligns with broader industry trends towards experiential travel and the increasing demand for boutique and lifestyle accommodations.
Expanding the me and all hotels brand beyond Germany to other key European cities could position Hyatt to capture a larger share of the upscale and lifestyle hotel market. The brand's appeal to business travelers and urban locals provides a dual-market strategy that can be particularly effective in bustling metropolitan areas.
Another key aspect to consider is the 'conversion-friendly development model' highlighted in the announcement. This approach can significantly reduce the time and cost associated with building new hotels from the ground up, thereby offering a quicker return on investment. Moreover, the existing healthy pipeline and planned openings in major cities like Berlin and Hamburg indicate a well-thought-out growth strategy that could yield positive long-term returns.
Builds on strategic collaboration with German Lindner Hotel Group, with plans to increase footprint of fast-growing upscale brand me and all hotels as part of Hyatt’s lifestyle portfolio
me and all hotel hanover (Photo: Business Wire)
Since launching in 2016 as Lindner Hotels & Resorts’ urban lifestyle sister brand, the me and all hotels portfolio has grown to six hotels and 1,000+ rooms in central city locations across
“The Lindner team has built an incredible brand with me and all hotels, and we believe the brand has great potential for expansion across
“We are thrilled to deepen our successful collaboration and shift into high-growth gear for me and all hotels, backed by Hyatt’s global distribution engine,” said Arno Schwalie, Chief Executive Officer, Lindner. “The combination of the successful work we have done to launch and position the brand in
me and all hotels combine central locations, urban design, leading-edge technology and vibrant public spaces. With casual flair, they appeal especially to city and business travelers as well as urban locals by enabling both social interaction and productive co-working sessions. Local heroes from the areas of gastronomy, music, art and start-ups provide constantly new, individual experiences with pop-up kitchens, a wide variety of events and sustainable products.
The transaction closed on June 28, 2024.
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in
About me and all hotels
me and all hotels, a boutique lifestyle brand created by the Lindner Hotel Group, are designed for city and business travelers as well as urban locals. With an urban, casual, and informal vibe, the hotels emphasize sustainability. They offer a vibrant atmosphere where living, working, and communication converge. The heart of each hotel features a seamless fusion of check-in, bar, lounge, and co-working spaces. Their design blends professionalism, individuality, luxury, and coziness with cutting-edge technology. Through the "local heroes" concept, local partners in gastronomy, music, art, sports, and startups deliver unique experiences such as pop-up kitchens, diverse events, and sustainable products. Me and all hotels are centrally located in
About Lindner Hotels AG
As the Lindner Hotel Group, Lindner Hotels AG operates 34 hotels under four distinct brands in eight European countries and the
The Lindner Hotel Group operates Lindner Hotels & Resorts and me and all hotels, which have been part of JdV by Hyatt since 2022. The affiliation strengthens the company's international growth and is also part of the World of Hyatt loyalty program, which offers guests access to a global range of personalized experiences.
Since May 2024, Lindner Hotel Group has taken over exceptional vacation hotel properties and expanded its brand portfolio to include the 7Pines Hotels & Resorts brand. 7Pines Resort Ibiza, 7Pines Resort Sardinia, and SCHLOSS Roxburghe in
Arno Schwalie is Chairman of the Board and CEO of Lindner Hotels AG, founded in 1973 by architect Otto Lindner and is still family-owned. Together with Stefanie Brandes (COO) and Frank Lindner (CTO), he forms the Management Board of Lindner Hotels AG.
Further information: www.lindnerhotelgroup.com
Forward-Looking Statements
Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include statements about our plans, strategies, outlook, occupancy, the amount by which the Company intends to reduce its real estate asset base, the expected amount of gross proceeds from the sale of such assets, and the anticipated timeframe for such asset dispositions, the number of properties we expect to open in the future, pace and booking trends, the expected timing and payment of dividends, RevPAR trends, our expected Adjusted G&A Expense, our expected capital expenditures, our expected net rooms growth, our expected system-wide RevPAR, our expected one-time integration-related expenses, financial performance, prospects or future events and involve known and unknown risks that are difficult to predict. 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All forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by the cautionary statements set forth above. We caution you not to place undue reliance on any forward-looking statements, which are made only as of the date of this press release. We do not undertake or assume any obligation to update publicly any of these forward-looking statements to reflect actual results, new information or future events, changes in assumptions or changes in other factors affecting forward-looking statements, except to the extent required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.
HHC-FIN
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Franziska Weber
Hyatt
franziska.weber@hyatt.com
Birgit Görtz
Lindner / me and all hotels
birgit.goertz@dz-con.de
Source: Hyatt Hotels Corporation
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