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GXO and Forum Sport launch new partnership in Spain

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GXO Logistics has announced a new strategic partnership with Forum Sport, a leading sports equipment distributor in Spain. GXO will manage two logistics centers in Vitoria, spanning nearly 20,000 square meters, strengthening its presence in Northern Spain. The partnership involves handling B2B and B2C order preparation, distribution, returns, and other value-added activities.

Key aspects of the partnership include:

  • GXO's use of advanced technology, including the Automated Storage and Retrieval System (ASRS), to optimize warehouse operations
  • Improved productivity and customer satisfaction through efficient and accurate warehouse management
  • Focus on sustainability and environmentally friendly practices
  • Strengthening GXO's position in the sports equipment sector

This collaboration aims to enhance Forum Sport's supply chain efficiency while allowing the company to focus on delivering high-quality sporting goods to customers.

GXO Logistics ha annunciato una nuova partnership strategica con Forum Sport, un importante distributore di attrezzature sportive in Spagna. GXO gestirà due centri logistici a Vitoria, che si estendono per quasi 20.000 metri quadrati, rafforzando la sua presenza nel nord della Spagna. La partnership prevede la gestione della preparazione degli ordini B2B e B2C, della distribuzione, dei resi e altre attività a valore aggiunto.

Gli aspetti chiave della partnership includono:

  • Uso da parte di GXO di tecnologie avanzate, incluso il Sistema Automatizzato di Stoccaggio e Recupero (ASRS), per ottimizzare le operazioni di magazzino
  • Aumento della produttività e della soddisfazione del cliente attraverso una gestione del magazzino efficiente e precisa
  • Focus sulla sostenibilità e pratiche ambientalmente sostenibili
  • Rafforzamento della posizione di GXO nel settore delle attrezzature sportive

Questa collaborazione mira a migliorare l'efficienza della catena di fornitura di Forum Sport, consentendo all'azienda di concentrarsi sulla fornitura di articoli sportivi di alta qualità ai clienti.

GXO Logistics ha anunciado una nueva asociación estratégica con Forum Sport, un destacado distribuidor de equipos deportivos en España. GXO gestionará dos centros logísticos en Vitoria, que abarcan casi 20,000 metros cuadrados, fortaleciendo su presencia en el norte de España. La asociación implica la gestión de la preparación de pedidos B2B y B2C, distribución, devoluciones y otras actividades de valor añadido.

Los aspectos clave de la asociación incluyen:

  • El uso de tecnología avanzada por parte de GXO, incluido el Sistema Automático de Almacenamiento y Recuperación (ASRS), para optimizar las operaciones del almacén
  • Mejora de la productividad y satisfacción del cliente a través de una gestión de almacén eficiente y precisa
  • Enfoque en la sostenibilidad y prácticas respetuosas con el medio ambiente
  • Fortalecimiento de la posición de GXO en el sector de equipos deportivos

Esta colaboración tiene como objetivo mejorar la eficiencia de la cadena de suministro de Forum Sport, permitiendo a la empresa concentrarse en ofrecer productos deportivos de alta calidad a los clientes.

GXO 물류가 스페인의 주요 스포츠 장비 유통업체인 포럼 스포츠와 새로운 전략적 파트너십을 발표했습니다. GXO는 비토리아에 있는 두 개의 물류 센터를 운영하며, 면적은 거의 20,000 평방미터에 달하고, 스페인 북부에서의 입지를 강화합니다. 이 파트너십은 B2B 및 B2C 주문 준비, 유통, 반품 및 기타 부가 가치 활동을 포함합니다.

파트너십의 주요 측면은 다음과 같습니다:

  • GXU의 고급 기술 사용, 자동화된 저장 및 검색 시스템(ASRS) 포함, 창고 운영 최적화
  • 효율적이고 정확한 창고 관리를 통한 생산성 및 고객 만족도 향상
  • 지속 가능성 및 환경 친화적인 관행에 대한 집중
  • 스포츠 장비 분야에서 GXO의 위치 강화

이번 협업은 포럼 스포츠의 공급망 효율성을 높이는 동시에 회사가 고객에게 고품질 스포츠 용품을 제공하는 데 집중할 수 있도록 합니다.

GXO Logistics a annoncé un nouveau partenariat stratégique avec Forum Sport, un distributeur d'équipement sportif de premier plan en Espagne. GXO gérera deux centres logistiques à Vitoria, s'étendant sur près de 20 000 mètres carrés, renforçant ainsi sa présence dans le nord de l'Espagne. Le partenariat implique la gestion de la préparation des commandes B2B et B2C, de la distribution, des retours et d'autres activités à valeur ajoutée.

Les aspects clés du partenariat incluent :

  • Utilisation par GXO de technologies avancées, y compris le Système Automatisé de Stockage et de Récupération (ASRS), pour optimiser les opérations d'entrepôt
  • Amélioration de la productivité et de la satisfaction client grâce à une gestion d'entrepôt efficace et précise
  • Accent sur la durabilité et des pratiques respectueuses de l'environnement
  • Renforcement de la position de GXO dans le secteur de l'équipement sportif

Cette collaboration vise à améliorer l'efficacité de la chaîne d'approvisionnement de Forum Sport tout en permettant à l'entreprise de se concentrer sur la fourniture de produits sportifs de haute qualité à ses clients.

GXO Logistics hat eine neue strategische Partnerschaft mit Forum Sport, einem führenden Sportartikeldistributeur in Spanien, angekündigt. GXO wird zwei Logistikzentren in Vitoria betreiben, die sich über fast 20.000 Quadratmeter erstrecken und die Präsenz in Nordspanien stärken. Die Partnerschaft umfasst die Abwicklung von B2B- und B2C-Bestellungen, Verteilung, Rücksendungen und anderen wertschöpfenden Aktivitäten.

Wesentliche Aspekte der Partnerschaft sind:

  • Der Einsatz fortschrittlicher Technologie durch GXO, einschließlich des automatisierten Lager- und Bereitstellungssystems (ASRS), zur Optimierung der Lagerbetriebe
  • Steigerung der Produktivität und Kundenzufriedenheit durch effizientes und genaues Lagermanagement
  • Fokus auf Nachhaltigkeit und umweltfreundliche Praktiken
  • Stärkung der Position von GXO im Sportgeräte-Sektor

Diese Zusammenarbeit zielt darauf ab, die Effizienz der Lieferkette von Forum Sport zu verbessern, während das Unternehmen sich darauf konzentrieren kann, hochwertige Sportartikel an die Kunden zu liefern.

Positive
  • GXO expands its presence in Northern Spain with two new logistics centers
  • Partnership with Forum Sport strengthens GXO's position in the sports equipment sector
  • Implementation of advanced automation technology to improve operational efficiency
  • Potential for increased productivity and customer satisfaction through optimized warehouse management
Negative
  • None.

Insights

This partnership between GXO and Forum Sport marks a significant development in the sports equipment logistics sector. GXO's management of two logistics centers totaling nearly 20,000 square meters in Vitoria demonstrates a substantial expansion of their operations in Northern Spain. The implementation of advanced automation, particularly the Automated Storage and Retrieval System (ASRS), is poised to significantly enhance operational efficiency.

The collaboration aligns with the growing trend in e-commerce for sporting goods, which reached 42.3 billion euros in 2023. This partnership positions both companies to capitalize on this market growth. For GXO, it strengthens their foothold in the sports sector, where they already serve over 30 brands globally. For Forum Sport, the access to GXO's advanced logistics capabilities could lead to improved customer satisfaction and potentially increased market share.

While this partnership is promising, investors should note that the full financial impact remains to be seen. The success will depend on the smooth integration of GXO's systems with Forum Sport's operations and the realization of projected efficiency gains. Overall, this move appears strategically sound, potentially driving long-term value for both companies in a growing market segment.

GXO will manage two logistics centers in Vitoria of nearly 20,000 square meters, strengthening its footprint in the North of Spain

GXO’s use of automation will play a crucial role in optimizing Forum Sport’s logistics operations

MADRID, Spain, Oct. 01, 2024 (GLOBE NEWSWIRE) -- GXO Logistics, Inc. (NYSE: GXO), the world's largest pure-play contract logistics provider, announced a new strategic partnership with Forum Sport, a leader in the distribution of sports equipment. GXO will handle B2B and B2C order preparation and distribution, returns and other value-added activities from two warehouses located in Vitoria and Basauri, North of Spain.

GXO's advanced technology will play a crucial role in optimizing these operations. GXO’s expertise in automated systems, including the Automated Storage and Retrieval System (ASRS), will ensure efficient and accurate warehouse management, significantly improving productivity and customer satisfaction. 

“We are delighted to initiate this partnership with Forum Sport, a company that shares our vision of innovation and excellence,” said Rui Marques, GXO's Managing Director in Spain and Portugal. “This agreement strengthens our presence in the North of Spain while enabling us to demonstrate our technological and operational capabilities managing highly automated warehouses as well as our industry leadership in the sports equipment sector.” 

“We are very excited about this strategic partnership with GXO Logistics,” said Diego Llorente Gómez, CEO of Forum Sport. “This agreement not only represents a significant step in improving our supply chain, but also reinforces our commitment to excellence and customer satisfaction. GXO is an ideal partner for us due to their use of technology in their processes and expertise in logistics management. We firmly believe that this alliance will allow us to optimize our operations and focus on delivering high quality sporting goods to our customers, while relying on a trusted partner to manage our logistics operations with efficiency and precision.”

“In addition, GXO's integration of advanced technologies and automated processes provides us with an invaluable opportunity to learn and continuously improve. This collaboration will allow us to adopt best practices in operational efficiency, resulting in a more robust and agile supply chain. GXO also shares our commitment to sustainability, implementing environmentally friendly practices in its operations. Together, we will work to reduce our carbon footprint and promote more sustainable logistics, aligning ourselves with the values of environmental responsibility that Forum Sport upholds.”

“Ultimately, this strategic partnership with GXO will not only drive our growth and operational efficiency, but also strengthen our commitment to innovation, customer satisfaction and environmental sustainability,” added Diego Llorente Gómez.

As the global sports industry continues to thrive, with revenues in the e-commerce market for sporting goods reaching about 42.3 billion euros in 2023 (RetailX, 2024), the demand for advanced logistics solutions is reaching unprecedented heights. GXO is leading the charge in this transformative journey with tailored and technology-enabled logistics solutions for over 30 brands in the sports sector worldwide.

About GXO in Spain

GXO, the leading e-commerce logistics provider in Spain, has had a strong presence in the country for more than a decade with 50 distribution centers in Spain and Portugal. GXO manages logistics for leading clients in various sectors, such as e-commerce and retail, textiles, food and beverage, automotive and technology. GXO has the largest logistics footprint in Spain, totaling 1.5 million square meters, and operates the largest distribution center in the sector in Europe, a site of almost 200,000 square meters, located in Guadalajara. As of December 31, 2023, the Company employed more than 8,500 workers, making it the largest logistics employer in Spain. GXO has been recognized by Forbes as one of the 100 best companies to work for in Spain for five consecutive years.

About GXO Logistics 

GXO Logistics, Inc. (NYSE: GXO) is the world’s largest pure-play contract logistics provider and is capitalizing on the rapid growth of ecommerce and automation. GXO is committed to providing a world-class, diverse workplace for more than 130,000 team members in more than 970 facilities totaling approximately 200 million square feet. The company partners with the world’s leading blue-chip companies to solve complex logistics challenges with technologically advanced supply chain and ecommerce solutions. GXO is headquartered in Greenwich, Connecticut, USA. Visit GXO.com for more information and connect with GXO on LinkedIn, X, Facebook, Instagram and YouTube.

About Forum Sport

Forum Sport has 30 years of experience in the specialized sale of sports equipment and is present in 11 autonomous communities with a total of 48 stores (one franchised), 2 outlets and an online store (www.forumsport.com) in addition to the 17 Dooers stores dedicated to the sale of sneaker footwear and its online store  www.dooerssneakers.com. La sociedad cuenta con la participación del Grupo Eroski, líder en su sector, que con su experiencia, solidez empresarial y valores sociales aporta a este proyecto el conocimiento y respaldo necesario para afrontar con garantías los retos de futuro. El accionariado se completa con los propios trabajadores de Forum Sport. A través de la sociedad GESPAFORUM participan en la gestión de la empresa.

Media contacts

Anne Lafourcade

+33 (0)6 75 22 52 90

anne.lafourcade@gxo.com

Libe Romaña

+34 650 401 955

www.donacasilda.com

libe@donacasilda.com

Attachment


FAQ

What is the new partnership between GXO and Forum Sport in Spain?

GXO Logistics has partnered with Forum Sport to manage two logistics centers in Vitoria, Spain, handling B2B and B2C order preparation, distribution, returns, and other value-added activities for the sports equipment distributor.

How will GXO's technology improve Forum Sport's logistics operations?

GXO will implement advanced technology, including the Automated Storage and Retrieval System (ASRS), to optimize warehouse operations, improve efficiency, and enhance customer satisfaction for Forum Sport.

What is the size of the logistics centers GXO will manage for Forum Sport?

GXO will manage two logistics centers in Vitoria, Spain, with a combined area of nearly 20,000 square meters.

How does this partnership affect GXO's presence in Spain?

The partnership with Forum Sport strengthens GXO's presence in Northern Spain and reinforces its position in the sports equipment sector.

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