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Guild Esports has announced a one-year contract with Samsung as its Official TV partner for the U.K. and Ireland. The partnership will provide Neo QLED TVs for the company's Academy, pro-players, and content creators, enhancing their gaming experience. Additionally, Samsung Display has extended its existing sponsorship deal with Guild by another year, increasing the combined value of both deals to six figures in pounds, with over 75% payable in GBP. This partnership deepens ties between Guild and a leading consumer brand, highlighting Guild's value in the esports sector.
Guild Esports has signed a 10-year lease for its Guild Academy and global headquarters in Shoreditch, London. The 9,831 sq ft facility is set to open in Q2 2022, providing a state-of-the-art training environment for esports talent and housing the company's head office. This strategic move aims to enhance brand recognition and unlock commercialisation opportunities including sponsorships. The lease includes a 26-month rent-free period and a tenant-only break clause after five years. Full year results will be announced on January 31, 2022.
Guild Esports PLC (LSE:GILD, OTCQB:GULDF) has signed a three-year global sponsorship deal worth £4.5 million with Bitstamp, one of the oldest cryptocurrency exchanges. The agreement, effective January 29, 2022, marks Guild's largest sponsorship to date, generating £1.5 million annually. Bitstamp will benefit from marketing rights, logo placement on Guild's team jersey, and integration at Guild's new London headquarters. Both organizations will collaborate on projects aimed at engaging esports fans and enhancing customer experiences.
Guild Esports PLC (LSE: GILD) has commenced trading on the OTCQB Venture Market in the US under the ticker symbol GULDF. Following approval from the OTC Market Group Inc., this move aims to enhance accessibility for US investors while maintaining trading on the London Stock Exchange. The OTCQB is designed for entrepreneurial companies meeting specific financial criteria. CEO Kal Hourd highlighted the potential for increased US investor engagement in the growing esports market. The company will continue its regulatory announcements in the UK without added SEC reporting requirements.
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