Guild Esports PLC Announces Lease Signed for Guild Academy and Global HQ

Rhea-AI Summary

Guild Esports has signed a 10-year lease for its Guild Academy and global headquarters in Shoreditch, London. The 9,831 sq ft facility is set to open in Q2 2022, providing a state-of-the-art training environment for esports talent and housing the company's head office. This strategic move aims to enhance brand recognition and unlock commercialisation opportunities including sponsorships. The lease includes a 26-month rent-free period and a tenant-only break clause after five years. Full year results will be announced on January 31, 2022.

Positive

• Secured a 10-year lease for 9,831 sq ft of office space in a prime location.
• Provides a state-of-the-art training facility aimed at nurturing esports talent.
• Opens up potential sponsorship and branding opportunities with ongoing discussions.
• Includes favorable lease terms with a 26-month rent-free period.

Negative

• None.

10-year lease signed for Guild Academy and global HQ in London's Shoreditch
Notice of full year results

LONDON, UK / ACCESSWIRE / January 20, 2022 / Guild Esports (LSE:GILD)(OTCQB:GULDF), a global teams organisation and lifestyle brand, is pleased to announce that it has signed a 10-year property lease for the creation of its global esports Guild Academy and corporate headquarters in London's Shoreditch area.

The 9,831 square feet facility is located at the heart of the capital city's booming technology hub and will open in Q2 2022. It will provide a state-of-the-art physical space for the Guild Academy to complement and support the world's most comprehensive and innovative online training portal set up by Guild for budding esports stars and pro-players. The premises will also accommodate Guild's head office functions and act as a central hub for its global operations.

In addition, the new premises will open a range of commercialisation, branding and sponsorship opportunities for Guild, including naming rights for the headquarters, for which discussions with potential sponsors are already in progress.

Modelled partly on the football academies set up by leading Premier League clubs, the Guild Academy will include esports training rooms, equipment, and gaming spaces. There will also be a specialist fitness training physio and psyche room to support the mental and physical well-being of Guild's top pro-players as well as the most talented budding stars.

The HQ will house a dedicated content and editing suite, while streaming rooms will help drive content production, audience growth and in reaching new millennial audiences. There will also be a partner activation area and a Guild merchandise shop at high street level with a busy footfall.

Located at 2 Chance Street, London E1 6JT, the premises are being leased from Truman Estates Ltd and comprises three floors including a large roof terrace which will be used for hosting Guild events and sponsor-led campaigns.

Refit of the site, which was previously used as offices and a workshop, is underway. The lease terms include a 26-month rent-free period and a tenant-only break clause after five years.

Additionally, Guild's Full Year Financial Results will be announced on 31 January 2022 and will be available to download on the Company's website:www.guildesports.com.

Kal Hourd, chief executive of Guild Esports, said: "The creation of an iconic location for our Guild Academy and headquarters in London's hottest technology hub will serve as a beacon and inspiration to our global fanbase, content creators, sponsors and other stakeholders.

"In addition to nurturing new talent and providing state of the art training grounds for our pro teams, we also expand upon brand recognition and unlock a range of commercialisation opportunities, which we look forward to realising in due course."

David Beckham, co-owner of Guild and inspiration behind the Guild Academy, said: "I am really excited by the new global headquarters for Guild, which also sees the creation of a new home for the Guild Academy. This marks the next important stage in building Guild's position as one of the world's top esports organisations and it will be a focal point for our players, creators and our many global fans."

For further information please contact:

Guild Esports
Kal Hourd Chief Executive Neil Thapar Investor Relations	via Tancredi +44 207 887 7633 +44 7876 455 323
Tennyson Securities
Corporate Broker Peter Krens	+44 207 186 9030
Zeus Capital
Corporate Broker Benjamin Robertson	+44 203 829 5000
Tancredi Intelligent Communication Media Relations
Salamander Davoudi Emma Valgimigli Helen Humphrey guild@tancredigroup.com	+44 7957 549 906 +44 7727 180 873 +44 7449 226 720

About Guild Esports:

Guild Esports PLC is a global fan-focused team organisation and lifestyle brand that fields professional players in gaming competitions under the Guild banner. Our in-house training academy aims to attract and nurture the best esports talent, and our goal is to provide the ultimate entertainment experience alongside a distinctive lifestyle brand authentic to the esports community worldwide. Guild is led by an experienced management team of esports veterans and co-owned by David Beckham. The Company is headquartered in the UK and its shares are listed on the main market of the London Stock Exchange (LSE:GILD) and on the OTCQB Venture Market in the United States (OTCQB:GULDF). Please visitwww.guildesports.com for more information.

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.

SOURCE: Guild Esports PLC

View source version on accesswire.com:
https://www.accesswire.com/684715/Guild-Esports-PLC-Announces-Lease-Signed-for-Guild-Academy-and-Global-HQ

FAQ

What is the significance of the 10-year lease signed by Guild Esports?

The 10-year lease is significant as it establishes a permanent base for the Guild Academy and headquarters, enhancing brand visibility and operational capabilities.

Where will the new Guild Academy be located?

The new Guild Academy will be located in Shoreditch, London, which is a hub for technology and innovation.

When is the Guild Academy expected to open?

The Guild Academy is expected to open in Q2 2022.

What are the financial implications of the lease for Guild Esports?

The lease includes a 26-month rent-free period, providing initial financial relief and opportunities for investment in the academy's development.

When will Guild Esports announce its full year financial results?

Guild Esports will announce its full year financial results on January 31, 2022.