Gray Media Launches New NEXTGEN TV Enhancements for the Big Game on Sunday
Gray Media announced it will broadcast Super Bowl LIX using High Dynamic Range (HDR) technology across its NEXTGEN TV FOX affiliates in eight markets. The company has implemented both Dolby Vision and HDR10+ formats at WVUE (New Orleans), WHNS (Greenville-Spartanburg), WBRC (Birmingham), KPTV (Portland), and WALA (Mobile). HDR enhancements were previously launched at KVVU (Las Vegas), WXIX (Cincinnati), and WFLX (West Palm Beach).
Additionally, Gray introduced GameLoop, a free NEXTGEN TV gaming channel featuring classic games like Pac-Man, Tetris, and Doodle Jump, currently available in Atlanta (WANF) and New Orleans (WVUE). The company plans to expand GameLoop to more markets soon.
Gray Media operates as the largest owner of top-rated local television stations in the US, reaching approximately 36% of US television households across 113 markets.
Gray Media ha annunciato che trasmetterà il Super Bowl LIX utilizzando la tecnologia High Dynamic Range (HDR) attraverso le sue affiliate NEXTGEN TV FOX in otto mercati. L'azienda ha implementato i formati Dolby Vision e HDR10+ presso WVUE (New Orleans), WHNS (Greenville-Spartanburg), WBRC (Birmingham), KPTV (Portland) e WALA (Mobile). I miglioramenti HDR erano stato precedentemente lanciati presso KVVU (Las Vegas), WXIX (Cincinnati) e WFLX (West Palm Beach).
Inoltre, Gray ha introdotto GameLoop, un canale di gioco NEXTGEN TV gratuito che presenta giochi classici come Pac-Man, Tetris e Doodle Jump, attualmente disponibile ad Atlanta (WANF) e New Orleans (WVUE). L'azienda prevede di espandere GameLoop in più mercati a breve.
Gray Media opera come il più grande proprietario di stazioni televisive locali di alta qualità negli Stati Uniti, raggiungendo circa il 36% delle famiglie televisive statunitensi in 113 mercati.
Gray Media anunció que transmitirá el Super Bowl LIX utilizando tecnología de Alto Rango Dinámico (HDR) a través de sus afiliados NEXTGEN TV FOX en ocho mercados. La compañía ha implementado los formatos Dolby Vision y HDR10+ en WVUE (Nueva Orleans), WHNS (Greenville-Spartanburg), WBRC (Birmingham), KPTV (Portland) y WALA (Mobile). Las mejoras en HDR se habían lanzado anteriormente en KVVU (Las Vegas), WXIX (Cincinnati) y WFLX (West Palm Beach).
Además, Gray introdujo GameLoop, un canal de juegos NEXTGEN TV gratuito que presenta juegos clásicos como Pac-Man, Tetris y Doodle Jump, actualmente disponible en Atlanta (WANF) y Nueva Orleans (WVUE). La empresa planea expandir GameLoop a más mercados pronto.
Gray Media opera como el mayor propietario de estaciones de televisión locales de alta calificación en los EE. UU., alcanzando aproximadamente el 36% de los hogares de televisión en EE. UU. a través de 113 mercados.
Gray Media는 고역동 범위 (HDR) 기술을 사용하여 Super Bowl LIX를 8개 시장에 있는 NEXTGEN TV FOX 계열사를 통해 방송할 것이라고 발표했습니다. 이 회사는 WVUE (뉴올리언스), WHNS (그린빌-스파턴버그), WBRC (버밍엄), KPTV (포틀랜드) 및 WALA (모바일)에서 Dolby Vision 및 HDR10+ 형식을 구현했습니다. HDR 개선 사항은 이전에 KVVU (라스베가스), WXIX (신시내티) 및 WFLX (웨스트팜 비치)에서 출시되었습니다.
또한 Gray는 GameLoop를 소개했습니다. 이는 Pac-Man, Tetris 및 Doodle Jump와 같은 클래식 게임을 특징으로 하는 무료 NEXTGEN TV 게임 채널로, 현재 애틀랜타(WANF)와 뉴올리언스(WVUE)에서 이용 가능합니다. 회사는 GameLoop를 더 많은 시장으로 곧 확장할 계획입니다.
Gray Media는 미국에서 가장 높은 등급의 지역 텔레비전 방송국을 최대 소유하는 회사로, 113개 시장에서 미국 텔레비전 가구의 약 36%에 도달하고 있습니다.
Gray Media a annoncé qu'elle diffusera le Super Bowl LIX en utilisant la technologie High Dynamic Range (HDR) à travers ses affiliés NEXTGEN TV FOX dans huit marchés. L'entreprise a mis en œuvre les formats Dolby Vision et HDR10+ à WVUE (La Nouvelle-Orléans), WHNS (Greenville-Spartanburg), WBRC (Birmingham), KPTV (Portland) et WALA (Mobile). Les améliorations HDR avaient déjà été lancées à KVVU (Las Vegas), WXIX (Cincinnati) et WFLX (West Palm Beach).
De plus, Gray a introduit GameLoop, une chaîne de jeux NEXTGEN TV gratuite présentant des jeux classiques tels que Pac-Man, Tetris et Doodle Jump, actuellement disponible à Atlanta (WANF) et La Nouvelle-Orléans (WVUE). L'entreprise prévoit d'étendre GameLoop à d'autres marchés bientôt.
Gray Media opère en tant que plus grand propriétaire de stations de télévision locales les mieux notées aux États-Unis, atteignant environ 36% des foyers américains avec télévision dans 113 marchés.
Gray Media gab bekannt, dass sie den Super Bowl LIX mit High Dynamic Range (HDR) Technologie über ihre NEXTGEN TV FOX Affiliate-Stationen in acht Märkten übertragen wird. Das Unternehmen hat die Formate Dolby Vision und HDR10+ bei WVUE (New Orleans), WHNS (Greenville-Spartanburg), WBRC (Birmingham), KPTV (Portland) und WALA (Mobile) implementiert. HDR-Verbesserungen wurden zuvor bei KVVU (Las Vegas), WXIX (Cincinnati) und WFLX (West Palm Beach) gestartet.
Zusätzlich stellte Gray GameLoop vor, einen kostenlosen NEXTGEN TV-Spielkanal, der klassische Spiele wie Pac-Man, Tetris und Doodle Jump bietet, der derzeit in Atlanta (WANF) und New Orleans (WVUE) verfügbar ist. Das Unternehmen plant, GameLoop bald auf weitere Märkte auszudehnen.
Gray Media ist der größte Eigentümer von hochbewerteten lokalen Fernsehsendern in den USA und erreicht ungefähr 36% der Haushalte mit Fernsehen in 113 Märkten.
- Implementation of advanced HDR technology across eight major markets
- Launch of new revenue stream through GameLoop gaming channel
- Market leadership position with coverage of 36% of US TV households
- Strong market presence with top-rated stations in 77 markets
- None.
Insights
The rollout of NEXTGEN TV enhancements by Gray Media represents a significant technological pivot that could reshape their competitive position in the broadcasting industry. The implementation of HDR technology across eight FOX affiliates for Super Bowl LIX viewing demonstrates a strategic focus on high-value live sports content, historically the most resilient segment of traditional television.
The dual-pronged strategy is particularly noteworthy: First, the HDR implementation targets premium sports content, potentially strengthening Gray's position in advertising negotiations for high-profile events. Second, the introduction of GameLoop represents an innovative attempt to capture the growing interactive entertainment market, effectively transforming traditional TV into a gaming platform.
Key strategic implications include:
- Enhanced advertising potential through superior picture quality, particularly valuable for sports-related advertising during premium events
- Market differentiation through free gaming content, potentially attracting younger demographics traditionally moving away from traditional TV
- Increased operational efficiency through digital transmission technology
- Potential for new revenue streams through interactive content and targeted advertising capabilities
However, the immediate financial impact may be tempered by several factors:
- market penetration of NEXTGEN TV-capable devices
- Initial infrastructure investment costs
- Uncertain consumer adoption rates for interactive gaming features
For investors, this technological advancement positions Gray Media at the forefront of broadcasting innovation, potentially providing a competitive edge in the evolving media landscape. The strategy aligns with industry trends toward enhanced viewer experiences and interactive content, though meaningful revenue impact may take time to materialize.
ATLANTA, Feb. 07, 2025 (GLOBE NEWSWIRE) -- Gray Media will broadcast Super Bowl LIX using High Dynamic Range (HDR) at all their NEXTGEN TV FOX affiliates, allowing viewers in eight markets to watch the biggest game of the year with improved contrast between the brightest and darkest colors on the screen.
WVUE, Gray’s FOX affiliate in this year’s Super Bowl host market of New Orleans, recently launched both Dolby Vision and HDR10+ formats, along with four other Gray FOX affiliates: WHNS in Greenville-Spartanburg, SC and Asheville, NC, WBRC in Birmingham, Alabama, KPTV in Portland, Oregon, and WALA in Mobile, Alabama. Gray previously launched HDR enhancements at three other Gray FOX affiliates: KVVU in Las Vegas, Nevada, WXIX in Cincinnati, Ohio, and WFLX in West Palm Beach, Florida.
“Live sports events are the perfect venue to experience the vivid imagery and immersive audio of NEXTGEN TV,” Gray’s Chief Operating Officer Sandy Breland said. “With these upgrades, millions of fans in our markets can enjoy the highest quality in picture and sound, over-the-air and for free this weekend.”
In addition, Gray added GameLoop, a new NEXTGEN TV free gaming channel, in two markets this week. GameLoop allows users to play iconic games like Pac-Man, Tetris, and Doodle Jump on select NEXTGEN TVs simply using their remote or mobile phone. The slate of games also includes Planet Crossword, the first collaborative crossword experience designed for television. GameLoop is available now over-the-air for free via WANF, Gray’s CBS affiliate in Atlanta, on channel 46.20 and on WVUE in New Orleans on channel 8.20. Gray plans to launch GameLoop in additional markets soon.
“NEXTGEN TV enables countless advanced features to boost viewer experience,” said Rob Folliard, Gray’s senior vice president and currently the chairperson of NEXTGEN TV consortium PearlTV. “We are excited to offer this new interactive option and will continue to increase NEXTGEN TV offerings and value to our audience.”
About Gray Media:
Gray Media, Inc. (NYSE: GTN) is a multimedia company headquartered in Atlanta, Georgia. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.
Gray Contact:
Sandy Breland, Executive Vice President, Chief Operating Officer, 404-266-8333
FAQ
What new technology is GTN implementing for Super Bowl LIX broadcasting?
In which markets is GTN launching the GameLoop gaming channel in February 2025?
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