Charlotte Hornets Partner With Gray Media To Simulcast Five Games On Free, Over-The-Air Television Throughout The Carolinas
Gray Media (NYSE: GTN) has partnered with the Charlotte Hornets and FanDuel Sports Southeast to simulcast five NBA games on free, over-the-air television across the Carolinas. This marks the Hornets' return to local, over-the-air TV for the first time since the 2007-08 season.
The games will be distributed through the Palmetto Sports & Entertainment Network and other Gray affiliates, covering multiple markets including Columbia, Charleston, Greenville, Myrtle Beach, and others. The schedule includes matchups against high-profile teams like the Lakers, Clippers, Bucks, Mavericks, and Warriors between January 27 and March 3, 2025.
The broadcasts will feature the Hornets' team of Eric Collins, Dell Curry, and Shannon Spake. This initiative is part of the NBA's agreement with Main Street Sports Group and aims to expand the team's reach across both North and South Carolina.
Gray Media (NYSE: GTN) ha collaborato con i Charlotte Hornets e FanDuel Sports Southeast per trasmettere simultaneamente cinque partite NBA in televisione gratuita e in chiaro in tutto il Carolina. Questo segna il ritorno degli Hornets sulla TV locale in chiaro per la prima volta dalla stagione 2007-08.
Le partite saranno distribuite attraverso il Palmetto Sports & Entertainment Network e altri affiliati di Gray, coprendo diversi mercati tra cui Columbia, Charleston, Greenville, Myrtle Beach e altri. Il programma include incontri con squadre di alto profilo come Lakers, Clippers, Bucks, Mavericks e Warriors tra il 27 gennaio e il 3 marzo 2025.
Le trasmissioni presenteranno il team degli Hornets composto da Eric Collins, Dell Curry e Shannon Spake. Questa iniziativa fa parte dell'accordo della NBA con il Main Street Sports Group e mira a espandere la portata della squadra sia nel Nord che nel Sud Carolina.
Gray Media (NYSE: GTN) se ha asociado con los Charlotte Hornets y FanDuel Sports Southeast para transmitir simultáneamente cinco partidos de la NBA en televisión gratuita y terrestre en las Carolinas. Esto marca el regreso de los Hornets a la televisión local en abierto por primera vez desde la temporada 2007-08.
Los partidos se distribuirán a través de la Palmetto Sports & Entertainment Network y otros afiliados de Gray, cubriendo múltiples mercados, incluidos Columbia, Charleston, Greenville, Myrtle Beach y otros. El calendario incluye enfrentamientos con equipos de alto perfil como los Lakers, Clippers, Bucks, Mavericks y Warriors entre el 27 de enero y el 3 de marzo de 2025.
Las transmisiones contarán con el equipo de los Hornets formado por Eric Collins, Dell Curry y Shannon Spake. Esta iniciativa es parte del acuerdo de la NBA con Main Street Sports Group y tiene como objetivo expandir el alcance del equipo por Carolina del Norte y del Sur.
그레이 미디어 (NYSE: GTN)는 샬럿 호네츠 및 팬듀얼 스포츠 사우스이스트와 협력하여 캐롤라이나 전역에서 무료 공중파 TV로 5개 NBA 경기를 동시 중계합니다. 이는 호네츠가 2007-08 시즌 이후 처음으로 지역 공중파 TV로 돌아가는 것을 의미합니다.
경기는 팔메토 스포츠 & 엔터테인먼트 네트워크와 기타 그레이 계열사를 통해 배포되며, 콜럼비아, 찰스턴, 그린빌, 머틀 비치 등 여러 시장을 포함합니다. 일정에는 2025년 1월 27일부터 3월 3일까지 레이커스, 클리퍼스, 벅스, 매버릭스, 워리어스와 같은 유명 팀들과의 맞대결이 포함됩니다.
방송에는 에릭 콜린스, 델 커리, 샤논 스페이크로 이루어진 호네츠 팀이 출연합니다. 이 이니셔티브는 NBA와 메인 스트리트 스포츠 그룹 간의 협정의 일환이며, 북부 및 남부 캐롤라이나 전역에서 팀의 범위를 확대하는 것을 목표로 하고 있습니다.
Gray Media (NYSE: GTN) s'est associé aux Charlotte Hornets et à FanDuel Sports Southeast pour diffuser simultanément cinq matchs de la NBA à la télévision gratuite et terrestre dans les Carolines. Cela marque le retour des Hornets à la télévision locale terrestre pour la première fois depuis la saison 2007-08.
Les matchs seront diffusés à travers le Palmetto Sports & Entertainment Network et d'autres affiliés de Gray, couvrant plusieurs marchés, notamment Columbia, Charleston, Greenville, Myrtle Beach et d'autres. Le calendrier comprend des matchs contre des équipes de haut niveau comme les Lakers, Clippers, Bucks, Mavericks et Warriors entre le 27 janvier et le 3 mars 2025.
Les diffusions mettront en vedette l'équipe des Hornets composée d'Eric Collins, Dell Curry et Shannon Spake. Cette initiative fait partie de l'accord de la NBA avec Main Street Sports Group et vise à étendre la portée de l'équipe à la fois en Caroline du Nord et du Sud.
Gray Media (NYSE: GTN) hat sich mit den Charlotte Hornets und FanDuel Sports Southeast zusammengetan, um fünf NBA-Spiele im Rahmen einer gleichzeitigen Übertragung im kostenlosen Über-Terrestrial-Fernsehen in den Carolinas zu übertragen. Dies markiert die Rückkehr der Hornets zu lokalem Übertragungsfernsehen zum ersten Mal seit der Saison 2007-08.
Die Spiele werden über das Palmetto Sports & Entertainment Network und andere Gray-Partnergesellschaften verteilt, die mehrere Märkte abdecken, darunter Columbia, Charleston, Greenville, Myrtle Beach und andere. Der Zeitplan umfasst Begegnungen mit hochkarätigen Teams wie den Lakers, Clippers, Bucks, Mavericks und Warriors zwischen dem 27. Januar und dem 3. März 2025.
Die Übertragungen werden das Team der Hornets mit Eric Collins, Dell Curry und Shannon Spake beinhalten. Diese Initiative ist Teil der Vereinbarung der NBA mit der Main Street Sports Group und hat zum Ziel, die Reichweite des Teams in Nord- und Südkarolina zu erweitern.
- Expanded market reach through free, over-the-air television coverage across multiple Carolina markets
- Partnership with Gray Media (NYSE: GTN), which reaches approximately 36% of US television households
- Strategic broadcast timing featuring high-profile opponent teams
- None.
Insights
Gray Media's strategic partnership with the Charlotte Hornets represents a calculated move to strengthen its position in sports broadcasting while potentially creating new revenue streams. The deal's structure is particularly noteworthy for several reasons:
Market Impact & Revenue Potential: The simulcast agreement targets key demographics across multiple markets in the Carolinas, leveraging Gray's extensive network coverage. The selection of high-profile games against teams like the Lakers, Warriors and Bucks suggests careful programming strategy to maximize viewership and advertising potential.
Strategic Positioning: This marks a significant return to over-the-air television for Hornets basketball after a 16-year absence, potentially setting a precedent for similar arrangements with other sports franchises. The partnership demonstrates Gray's ability to execute complex multi-market distribution deals, which could lead to additional sports broadcasting opportunities.
Competitive Advantage: By securing rights to simulcast NBA games, Gray strengthens its position against streaming services and traditional broadcasters. The deal aligns with the company's strategy of delivering high-value local content across its network of stations.
Business Model Evolution: For GTN investors, this partnership signals the company's commitment to diversifying content offerings and adapting to changing media consumption patterns. The ability to monetize sports content across multiple platforms and markets could provide a template for future growth initiatives.
Team Returns to Over-the-Air Television for the First Time Since 2007-08 Season
ATLANTA, Jan. 22, 2025 (GLOBE NEWSWIRE) -- The Charlotte Hornets, Gray Media, Capitol Broadcasting and FanDuel Sports Southeast are partnering to simulcast five games this season that will be distributed in various markets throughout North Carolina and South Carolina via the Palmetto Sports & Entertainment Network and other Gray affiliates. Capitol Broadcasting Company will distribute the games in the Raleigh, NC market. This agreement marks the first time Hornets basketball has aired on local, free over-the-air television since the 2007-08 NBA season and will provide fans with more ways than ever to watch Hornets basketball.
The five-game over-the-air television schedule is the same schedule originally announced last week that will be distributed in the Charlotte market by WSOC-TV Channel 9 and TV 64. The schedule is below:
| Date | Opponent | Time | ||
| Jan. 27 | Los Angeles Lakers | 7 pm | ||
| Jan. 31 | Los Angeles Clippers | 7 pm | ||
| Feb. 5 | Milwaukee Bucks | 7 pm | ||
| Feb. 27 | at Dallas Mavericks | 8:30 pm | ||
| March 3 | Golden State Warriors | 7 pm | ||
“We’re excited to partner with Gray Media’s Palmetto Sports & Entertainment Network to make our FanDuel Sports Southeast broadcasts available to a wider audience across the Carolinas,” said Hornets President of Business Operations Shelly Cayette-Weston. “As an organization, we remain committed to growing our fanbase, extending the reach of our TV audience and making our broadcasts more accessible to all.”
“We are thrilled to bring the Charlotte Hornets to over-the air viewers throughout the Carolinas,” said Sandy Breland, Chief Operating Officer of Gray. “Gray and the Palmetto Sports & Entertainment Network are committed to providing viewers the live sports that they want.”
The list of all the markets and stations that will simulcast the five Hornets games follows. In addition to the local over-the-air stations, all five games will also be available on FanDuel Sports Southeast.
| Market | Station/Network | Channel(s) | ||
| Columbia | Palmetto Sports & Entertainment Network | WIS 10.4 & WTES 16.2 | ||
| Charleston*** | Palmetto Sports & Entertainment Network | WZCH 35.3*** | ||
| Greenville-New Bern | MyNet | WITN 7.2 | ||
| Greenville-Spartanburg | Palmetto Sports & Entertainment Network | WHNS 21.2^^^ | ||
| Asheville-Anderson^^^ | ||||
| Myrtle Beach | Palmetto Sports & Entertainment Network | WMBF 32.3 | ||
| Raleigh+++ | MeTV | WRAZ 50.2+++ | ||
| Wilmington | Bounce | WECT 6.2 |
*** Jan. 27 game vs. Los Angeles Lakers on WCSC 5.2 (Bounce)
^^^ Jan. 27 game vs. Los Angeles Lakers on WHNS 21.6 (365)
+++Owned by Capitol Broadcasting Company; will broadcast all games except Jan. 31 vs. the Los Angeles Clippers
Gray Media will simulcast FanDuel Sports Southeast’s production of the games. The Hornets broadcast team consists of play-by-play announcer Eric Collins, analyst and Hornets legend Dell Curry and host/sideline reporter Shannon Spake. These games are made available for local, over-the-air distribution as part of the NBA’s agreement with Main Street Sports Group (previously Diamond Sports Group), the owner of FanDuel Sports Southeast.
About Hornets Sports & Entertainment
Hornets Sports & Entertainment owns the Charlotte Hornets and the Greensboro Swarm (NBA G League) and operates Spectrum Center, the premier destination for sports and entertainment in the Carolinas. The first major professional sports franchise in the Carolinas, the Charlotte Hornets celebrated the 35th Anniversary of their inaugural season during the 2023-24 NBA campaign. HSE creates spectacular fun and memories that marvel for the more than 1.2 million people who visit Spectrum Center annually, and positively impacts the Carolinas through community programming and the Charlotte Hornets Foundation. For more information, please visit hornets.com, gsoswarm.com or spectrumcentercharlotte.com.
About Gray Media
Gray Media, Inc. (NYSE: GTN), is a multimedia company headquartered in Atlanta, Georgia. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.
About FanDuel Sports Network South / Southeast
FanDuel Sports Network South and FanDuel Sports Network Southeast – two Main Street Sports Group-owned regional sports networks – are the local TV and streaming homes Atlanta Braves, Atlanta Hawks, Carolina Hurricanes, Charlotte Hornets, Memphis Grizzlies and Nashville Predators. Together, FanDuel Sports Network South and FanDuel Sports Network Southeast present more live, local sports programming than any other networks in the region, serving fans in Georgia, Alabama, Kentucky, Mississippi, North Carolina, South Carolina and Tennessee. For more information and content, visit www.fanduelsportsnetwork.com.
-hornets.com-
For More Information Contact:
Mike Cristaldi, mcristaldi@hornets.com
Brian Travis, btravis@hornets.com
McKayla Hernandez, mhernandez@hornets.com
Jack Brandsgard, jbrandsgard@hornets.com
Gray Contact:
Robby Thomas, WIS Vice President & General Manager, robby.thomas@graymedia.com
FAQ
Which 5 games will Gray Media (GTN) broadcast for the Charlotte Hornets in 2025?
What markets will receive the GTN-broadcasted Hornets games in 2025?
When was the last time Hornets games were on free, over-the-air television before the GTN deal?
Who are the broadcasters for the GTN-simulcast Hornets games in 2025?
