GrowGeneration’s Horticultural Rep Group Unveils B2B Portal for Hydroponic Retailers and Garden Centers Nationwide

Rhea-AI Summary

GrowGeneration Corp. (NASDAQ: GRWG) has launched the HRG Marketplace, a new B2B portal by its wholesale division, Horticultural Rep Group (HRG). This platform aims to streamline the procurement process for hydroponic retailers and garden centers nationwide. Effective immediately, over 500 existing customers and tens of thousands of garden centers can access leading hydroponic products via the portal. The HRG Marketplace offers a centralized hub for product catalogs, shipping tracking, purchase orders, invoices, and more, ensuring rapid delivery times of 24-48 hours across the U.S. Supported by an extensive national sales and customer service team, this initiative emphasizes GrowGeneration's commitment to aiding the growth of the hydroponic industry.

Positive

• Launch of HRG Marketplace B2B portal to streamline procurement for hydroponic retailers.
• Immediate accessibility for over 500 existing customers and tens of thousands of garden centers nationwide.
• Extensive range of services including detailed product catalogs, shipping tracking, purchase orders, and credit management.
• Rapid delivery times of 24-48 hours anywhere in the United States.
• Supported by a robust national distribution network.
• Backed by an experienced national sales team and dedicated customer support.

Negative

• Potential initial costs and resource allocation for setting up and maintaining the new portal.
• Risk of technical issues or user adoption challenges with the new platform.

DENVER--(BUSINESS WIRE)-- GrowGeneration Corp. (NASDAQ: GRWG) (“GrowGen” or the “Company”), today announced that the Horticultural Rep Group (HRG), a wholesale division of the Company and a leading distributor in the hydroponic industry, has unveiled its new B2B portal for hydroponic retailers and garden centers. The innovative new portal, HRG Marketplace, aims to revolutionize the way HRG customers and partners across the United States access and procure products. Effective immediately, the HRG Marketplace will become accessible to over 500 existing customers and tens of thousands of garden centers nationwide, offering unparalleled access to the industry’s leading hydroponic products.

The HRG B2B Portal was created as a one-stop destination for all hydroponic product needs across various categories. It will also thoroughly change the customer experience, allowing them to browse products online with items ranging from the sought-after nutrient brand Drip Hydro to the top-rated coco line Char Coir. Designed to streamline the procurement process for businesses while adding flexibility and convenience, the portal offers an extensive range of services including detailed product catalogs, shipping tracking, purchase orders and invoices, credit management, inventory location and more.

Hosted at www.hrgdist.com, the HRG Marketplace is backed by a robust national distribution network, ensuring rapid delivery times of 24-48 hours anywhere in the United States. The portal is supported by an experienced national sales team and a dedicated customer support team, ready to assist clients’ needs. The launch of the HRG Marketplace underscores HRG’s and GrowGeneration’s commitment to supporting the hydroponic industry’s growth by providing efficient, reliable access to critical supplies and delivering exceptional service.

“We are excited to launch this cutting-edge platform that directly addresses the requirements of today’s hydroponic products industry,” said Brian Carlevato, Director of HRG. “The HRG portal is more than just a marketplace. Its B2B functionality empowers hydroponic retailers and garden centers, providing a seamless centralized hub that enables them to grow their businesses by meeting the growing demand for high-quality hydroponic products with efficiency and ease.”

Link to video tutorial - HRG B2B Portal

For additional information about the HRG B2B Portal and to explore its features, please visit www.hrgdist.com.

About Horticultural Rep Group (HRG)

The Horticultural Rep Group (HRG) is a premier distributor of hydroponic products and supplies in the United States. With a focus on innovation and customer service, HRG provides a comprehensive range of products and business solutions to support the hydroponic industry. By leveraging its extensive distribution network and expertise, HRG aims to facilitate the success of retailers and garden centers across the country.

About GrowGeneration Corp.

GrowGen is a leading developer, marketer, retailer, and distributor of products for both indoor and outdoor hydroponic and organic gardening, as well as customized storage solutions. GrowGen carries and sells thousands of products, such as nutrients, additives, growing media, lighting, environmental control systems, and benching and racking, including proprietary brands such as Charcoir, Drip Hydro, Power Si, Ion lights, The Harvest Company, and more. Incorporated in Colorado in 2014, GrowGen is the largest chain of specialty retail hydroponic and organic garden centers in the United States. The Company also operates an online superstore for cultivators at growgeneration.com, as well as a wholesale business for resellers, HRG Distribution, and a benching, racking, and storage solutions business, Mobile Media or MMI.

To be added to the GrowGeneration email distribution list, please email GrowGen@kcsa.com with GRWG.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240611359760/en/

KCSA Strategic Communications

Philip Carlson

Managing Director

212-896-1233

GrowGen@kcsa.com

Source: GrowGeneration Corp.

FAQ

What is the HRG Marketplace launched by GrowGeneration (GRWG)?

The HRG Marketplace is a new B2B portal launched by GrowGeneration's Horticultural Rep Group, designed to streamline the procurement process for hydroponic retailers and garden centers.

When did GrowGeneration (GRWG) launch the HRG Marketplace?

GrowGeneration announced the launch of the HRG Marketplace on an unspecified date, effectively making it accessible immediately.

Who can access the HRG Marketplace by GrowGeneration (GRWG)?

The HRG Marketplace is accessible to over 500 existing customers and tens of thousands of garden centers nationwide.

What features does the HRG Marketplace offer to hydroponic retailers?

The HRG Marketplace offers detailed product catalogs, shipping tracking, purchase orders, invoices, credit management, and inventory location.

How quickly does the HRG Marketplace deliver products?

The HRG Marketplace ensures rapid delivery times of 24-48 hours anywhere in the United States.

What support does GrowGeneration (GRWG) provide for HRG Marketplace users?

The HRG Marketplace is supported by an experienced national sales team and a dedicated customer support team.