GrowGeneration Announces Hiring of Aaron Hook as Vice President of Sales

Rhea-AI Summary

GrowGeneration Corp. (NASDAQ: GRWG) has appointed Aaron Hook as the new Vice President of Sales, aiming to enhance revenue growth and sales strategies. With over 15 years of experience in controlled environment agriculture, Hook previously held leadership roles at Sunlight Supply and Hawthorne. Co-Founder Darren Lampert expressed enthusiasm about Hook's appointment, emphasizing his valuable background in the industry. GrowGeneration operates 59 stores across 16 states and serves as a key supplier in the hydroponics and organic gardening market.

Positive

• Appointment of Aaron Hook as Vice President of Sales, expected to drive revenue growth.
• Hook brings over 15 years of valuable industry experience from top brands.

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• None.

DENVER--(BUSINESS WIRE)-- GrowGeneration Corp. (NASDAQ: GRWG) (“GrowGen” or the “Company”), the largest chain of specialty hydroponic and organic garden centers in the United States, today announced the hiring of Aaron Hook as Vice President of Sales. Mr. Hook will be responsible for driving revenue growth and directing organizational strategy, implementation, and execution of sales programs across all channels. Previously, Mr. Hook held leadership positions at Sunlight Supply and, most recently, Hawthorne, a business segment of The Scott’s Miracle-Gro Company. He will report directly to Michael Salaman, Co-Founder and President of GrowGen.

Darren Lampert, Co-Founder and Chief Executive Officer of GrowGen said, “We are excited to announce Aaron Hook as our Vice President of Sales. Aaron has more than 15 years of controlled environment agriculture industry and leadership experience, working with top brands across various sales channels. His strong and complimentary background will directly benefit the entire GrowGen organization. Aaron has worked with some of the largest commercial cultivators and will grow GrowGen’s product-based solutions.”

Aaron Hook, Vice President of Sales, said, “I am incredibly excited to join the GrowGeneration family and build upon their leadership in the cultivation industry. The focus and passion that the GrowGeneration organization delivers to cultivators is unmatched.”

About GrowGeneration Corp.

GrowGen owns and operates specialty retail hydroponic and organic gardening centers. Currently, GrowGen has 59 stores across 16 states, which include 21 locations in California, 6 locations in Colorado, 6 locations in Michigan, 5 locations in Maine, 5 locations in Oklahoma, 4 locations in Oregon, 3 locations in Washington, 1 location in Arizona, 1 location in Florida, 1 location in Massachusetts, 1 location in Mississippi, 1 location in Missouri, 1 location in New Jersey, 1 location in New Mexico, 1 location in Rhode Island, and 1 location in Virginia. GrowGen also operates an online superstore for cultivators at growgeneration.com. GrowGen carries and sells thousands of products, including organic nutrients and soils, advanced lighting technology and state of the art hydroponic equipment to be used indoors and outdoors by commercial and home growers.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230109005590/en/

Investor Contact

ICR, Inc.

GrowGenIR@icrinc.com

Source: GrowGeneration Corp.

FAQ

Who is the new Vice President of Sales at GrowGeneration?

Aaron Hook has been appointed as the new Vice President of Sales at GrowGeneration.

What is the focus of Aaron Hook's role at GrowGeneration?

Aaron Hook will focus on driving revenue growth and implementing effective sales strategies.

How many stores does GrowGeneration operate?

GrowGeneration operates 59 stores across 16 states.

What industry experience does Aaron Hook have?

Aaron Hook has over 15 years of experience in the controlled environment agriculture industry.

What previous companies has Aaron Hook worked for?

Aaron Hook previously held leadership positions at Sunlight Supply and Hawthorne.