Fluence Partners with GrowGeneration as Premier LED Horticulture Lighting Provider

Rhea-AI Summary

Fluence, a leader in energy-efficient LED lighting for cannabis and food production, has partnered with GrowGeneration Corp (NASDAQ: GRWG), the largest chain of hydroponic and organic garden centers in the U.S. This collaboration positions Fluence as GrowGen's premier LED horticulture lighting provider, facilitating the distribution of Fluence's advanced cultivation technology through GrowGen's network of over 50 retail locations. The aim is to enhance growers' productivity and reduce costs, leveraging GrowGen's extensive expertise and product range.

Positive

• Partnership with GrowGeneration enhances distribution capabilities for Fluence's LED lighting products.
• Access to GrowGen's 55 retail centers improves market penetration and customer reach for Fluence.
• Fluence products aim to increase yields and decrease production costs for growers, enhancing market competitiveness.

Negative

• None.

Fluence by OSRAM (Fluence), a leading global provider of energy-efficient LED lighting solutions for commercial cannabis and food production, announced today it has partnered with GrowGeneration Corp. (NASDAQ: GRWG), ("GrowGen" or the "Company"), the nation's largest chain of specialty hydroponic and organic garden centers, as GrowGen’s premier LED horticulture lighting provider.

With 55 retail and distribution centers, GrowGen carries and sells thousands of products, such as organic nutrients and soils, advanced lighting technology and state-of-the-art hydroponics equipment used by commercial and home growers.

“When growers are searching for the industry’s most advanced cultivation technology, tools and resources, GrowGen is a natural choice,” said David Cohen, CEO of Fluence. “Our companies have a long, collaborative history providing innovative lighting technology to growers throughout the U.S. As GrowGen’s premier lighting provider, we’re thrilled to deliver our fixtures through GrowGen’s network of over 50 stores and to leverage their team’s extensive expertise to equip growers with the best solutions to meet their cultivation demands.”

Fluence’s complete portfolio, including the VYPR, SPYDR, and RAZR product families, are available at GrowGen stores throughout the U.S., offering a one-stop shop for supply needs from seed to harvest. Fluence’s leading technology combined with the GrowGen team’s superior cultivation expertise enables growers to increase yields while lowering overall production costs.

“Today’s growers are inundated with an overwhelming number of products, cultivation best practices and facility design options to optimize their growing environments,” said Darren Lampert, CEO of GrowGen. “That’s why we choose our strategic partnerships carefully. Partnering with noted industry brands such as Fluence that leads with science ensures our customers can confidently trust the solutions on our shelves.”

For more information on Fluence, visit www.fluence.science. For more information about GrowGen, or to locate its stores, please visit www.growgeneration.com.

About Fluence by OSRAM:

Fluence Bioengineering, Inc., a wholly-owned subsidiary of OSRAM, creates powerful and energy-efficient LED lighting solutions for commercial crop production and research applications. Fluence is a leading LED lighting supplier in the global cannabis market and is committed to enabling more efficient crop production with the world’s top vertical farms and greenhouse produce growers. Fluence global headquarters are based in Austin, Texas, with its EMEA headquarters in Rotterdam, Netherlands. For more information about Fluence, visit https://fluence.science.

About GrowGeneration Corp.:

GrowGen owns and operates specialty retail hydroponic and organic gardening centers. Currently, GrowGen has 55 stores, which include 20 locations in California, 8 locations in Colorado, 7 locations in Michigan, 5 locations in Maine, 5 locations in Oklahoma, 2 locations in Nevada, 2 locations in Washington, 2 locations in Oregon, 1 location in Arizona, 1 location in Rhode Island, 1 location in Florida, and 1 location in Massachusetts. GrowGen also operates an online superstore for cultivators at growgeneration.com and B2B ERP platform, agron.io. GrowGen carries and sells thousands of products, including organic nutrients and soils, advanced lighting technology and state of the art hydroponic equipment to be used indoors and outdoors by commercial and home growers.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210715005157/en/

FAQ

What is the recent partnership announced by GrowGeneration (GRWG)?

GrowGeneration has partnered with Fluence, becoming the premier LED horticulture lighting provider for Fluence's advanced lighting solutions.

How many retail locations does GrowGeneration operate?

GrowGeneration operates 55 retail and distribution centers across the United States.

What benefits does the partnership between Fluence and GrowGeneration provide to growers?

The partnership aims to enhance growers' productivity and reduce production costs by offering advanced cultivation technology and resources.

What types of products does GrowGeneration sell?

GrowGeneration sells a wide range of products including organic nutrients, soils, advanced lighting technology, and hydroponics equipment.

What is Fluence's role in the GrowGeneration partnership?

Fluence serves as GrowGeneration's premier LED horticulture lighting provider, supplying advanced lighting solutions to its customers.