THE RAGNAROK Official Launching in South Korea on September 9, 2024

Rhea-AI Summary

GRAVITY Co., (NASDAQ: GRVY) has officially launched 'THE RAGNAROK', a new mobile game based on the classic RAGNAROK Online, in South Korea on September 9, 2024. The game preserves the original 2D-pixel graphics while optimizing for mobile, including adapted features like the marketplace and sieges. It's available on Google Play, Apple App Store, and PC via Google Play Games.

Key features include:
- Authentic replication of RAGNAROK Online's graphics
- Mobile-optimized UI
- Town-specific background music
- Unveiling of 2-1 classes from six major job classes
- Regular content and event updates planned

Gravity aims to enhance user experience based on CBT feedback and encourages continued support for 'THE RAGNAROK'.

Positive

• Launch of new mobile game 'THE RAGNAROK' in South Korea, expanding product portfolio
• Multi-platform availability (Google Play, Apple App Store, PC) potentially increasing user base
• Adaptation of popular RAGNAROK Online features for mobile, possibly attracting existing fans
• Planned regular content and event updates, potentially improving user retention

Negative

• None.

Insights

Tech Expert

GRAVITY's launch of 'THE RAGNAROK' in South Korea marks a significant milestone in mobile gaming. By adapting the classic RAGNAROK Online to mobile platforms, they're tapping into nostalgia while expanding their market reach. The game's faithful recreation of 2D-pixel graphics and key features like marketplaces and sieges demonstrates a strong understanding of their core audience. The multi-platform availability (iOS, Android and PC via Google Play Games) ensures maximum accessibility, potentially boosting user acquisition. However, the highly competitive mobile gaming market and potential cannibalization of their existing PC player base could pose challenges. The success will likely hinge on how well they balance nostalgia with modern mobile gaming expectations and their ability to monetize effectively without alienating fans.

Market Research Analyst

The launch of 'THE RAGNAROK' represents a strategic move by GRAVITY to capitalize on the $92.2 billion mobile gaming market. With RAGNAROK's established brand recognition, particularly in Asian markets, this mobile adaptation could significantly expand GRAVITY's revenue streams. The game's launch in South Korea, a key market for mobile gaming, is a smart first step. However, success will depend on several factors:

• User retention rates in a saturated market
• Effective monetization strategies
• Speed and quality of content updates

Investors should monitor initial download numbers, user engagement metrics and in-app purchase data in the coming weeks to gauge the game's potential impact on GRAVITY's financial performance. The company's commitment to regular updates and events is promising, but execution will be key.

Seoul, Sept. 09, 2024 (GLOBE NEWSWIRE) -- GRAVITY Co., Ltd (NASDAQGM: GRVY) (‘Gravity’ or ‘Company’), a developer and publisher of online and mobile games, announced the official launch of ‘THE RAGNAROK’ in South Korea on September 9, 2024, at 11 a.m.

‘THE RAGNAROK’ has been newly released as a mobile game in response to the global players’ demand. This new mobile game perfectly replicates the classic 2D-pixel graphics of the original PC MMORPG, RAGNAROK Online. It maintains the authenticity of the original game while optimizing the UI for a seamless mobile experience. Key features of RAGNAROK Online such as the marketplace and sieges have been thoughtfully adapted to fit the mobile environment as well.

It is available for download on Google Play and the Apple App Store, with a PC version also supported through Google Play Games. Additionally, the official version features background music (BGM) tailored to in-game towns such as Prontera and Morroc. It has unveiled 2-1 classes from the six major job classes of ‘RAGNAROK’ to offer a richer gaming experience.

Gravity stated, “We are pleased to announce the official launch of 'THE RAGNAROK,' which we have been preparing for a long time by actively incorporating user feedback from the CBT to enhance convenience and overall quality. We plan to engage with users frequently through regular content and event updates, and we kindly ask for your continued interest and support for 'THE RAGNAROK.'”

[Gravity Official Website]

http://www.gravity.co.kr

[The RAGNAROK Official Website]

https://theragnarok.gnjoy.com/preregister

[The RAGNAROK Google Play Download Page]

https://play.google.com/store/apps/details?id=com.gravity.tr.google

[The RAGNAROK Apple App Store Download Page]

https://apps.apple.com/kr/app/id6504503612

[The RAGNAROK Google Play Games Download Page]

https://play.google.com/store/apps/details?id=com.gravity.tr.google

[The RAGNAROK Official Lounge]

https://game.naver.com/lounge/The_ragnarok

[About GRAVITY Co., Ltd] . ---------------------------------------------------

Gravity is a developer and publisher of online and mobile games. Gravity’s principal product, Ragnarok Online, is a popular online game in many markets, including Japan and Taiwan, and is currently commercially offered in 91 regions. For more information about Gravity, please visit http://www.gravity.co.kr.

Contact:

Mr. Heung Gon Kim
Chief Financial Officer
Gravity Co., Ltd.
Email: kheung@gravity.co.kr

Ms. Jin Lee
Ms. Yujin Oh
IR Unit
Gravity Co., Ltd.
Email: ir@gravity.co.kr
Telephone: +82-2-2132-7801

FAQ

When was THE RAGNAROK officially launched by Gravity (GRVY)?

THE RAGNAROK was officially launched by Gravity (GRVY) in South Korea on September 9, 2024, at 11 a.m.

What platforms is THE RAGNAROK available on?

THE RAGNAROK is available for download on Google Play, Apple App Store, and PC through Google Play Games.

How does THE RAGNAROK differ from the original RAGNAROK Online?

THE RAGNAROK is a mobile adaptation of RAGNAROK Online, maintaining the original 2D-pixel graphics while optimizing the UI and key features like marketplace and sieges for mobile gameplay.

What new features does THE RAGNAROK (GRVY) include?

THE RAGNAROK includes town-specific background music, unveils 2-1 classes from six major job classes, and promises regular content and event updates.