Ragnarok Idle Adventure Ranked Top on Both Markets after its Launching in Thailand!
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Insights
The recent success of Gravity Co., Ltd.'s Ragnarok Idle Adventure in Thailand's mobile gaming market is a significant indicator of the game's potential impact on the company's revenue streams and market share. The game's leading position in both free downloads and top grossing charts in the Apple App Store, as well as its popularity on Google Play, suggests a strong user engagement and monetization strategy. This can be attributed to the game's AFK (Away from the Keyboard) play style, which caters to casual gamers seeking entertainment without continuous active involvement, aligning with current mobile gaming trends.
Moreover, the integration of offline events like the Ragnarok IP AR Exhibition demonstrates Gravity's commitment to a holistic brand experience, which can drive brand loyalty and create additional revenue opportunities through merchandise and event tickets. These strategies could lead to increased user retention and higher lifetime value of customers. However, it is crucial to monitor user acquisition costs and the longevity of the game's popularity, as the mobile gaming market is known for its volatility and rapid changes in consumer preferences.
The announcement from Gravity Co., Ltd. about Ragnarok Idle Adventure's performance in Thailand is likely to be viewed favorably by investors, as the company's stock valuation could be positively influenced by the game's early success. Given that the game has achieved top rankings in both downloads and grossing charts, this suggests a robust initial revenue generation, which could be reflected in the company's next quarterly financial report. It is important to analyze the sustainability of these figures, considering the potential for a decline after the initial launch excitement wanes.
The company's approach to capitalizing on the Ragnarok IP through cross-promotion with offline events may also contribute to a diversified income stream. Investors should consider the scalability of this strategy in other regions and its potential to replicate the success seen in Thailand. The impact of such events on the overall brand and its ability to drive in-game purchases will be a key factor to watch in the coming quarters.
Seoul, Jan. 23, 2024 (GLOBE NEWSWIRE) -- GRAVITY Co., Ltd. (NasdaqGM: GRVY) (“Gravity” or “Company”), a developer and publisher of online and mobile games, today announced that Ragnarok Idle Adventure has been ranked as the first in free downloads in both markets, Apple App Store and Google Play, and also ranked the first in top grossing of Apple App Store in Thailand after its launching.
The Ragnarok Idle Adventure is a Ragnarok IP game with AFK(Away from the Keyboard) play, and it has been officially launched on January 18, 2024 in Thailand.
Gravity Game Tech Co., Ltd, Gravity’s wholly-owned subsidiary in Thailand, is providing abundant launching events such as New Character Creation Event, X Event, Training Tower Event, etc. Besides, offline events with Ragnarok Real World Experience, a recent opened Ragnarok IP AR Exhibition at Bangkok, are currently being offered to visitors.
Gravity said that “We will try to return the users' love through various content updates and events.”
[Ragnarok Idle Adventre Official Website] https://roidle.gnjoy.in.th/home/
About GRAVITY Co., Ltd. ---------------------------------------------------
Gravity is a developer and publisher of online and mobile games. Gravity’s principal product, Ragnarok Online, is a popular online game in many markets, including Japan and Taiwan, and is currently commercially offered in 91 markets and countries. For more information about Gravity, please visit http://www.gravity.co.kr.
Contact:
Mr. Heung Gon Kim
Chief Financial Officer
Gravity Co., Ltd.
Email: kheung@gravity.co.kr
Ms. Jin Lee
IR Manager
Gravity Co., Ltd.
Email: ir@gravity.co.kr
Telephone: +82-2-2132-7800
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