Grindr’s Annual ‘UNWRAPPED’ Shows How, Where, and What Users Loved In 2022

Rhea-AI Summary

Grindr has launched its annual report, GRINDR UNWRAPPED, showcasing user insights and queer pop culture highlights of 2022. The report includes data on the most active users in Washington, D.C., and top searched profile tags including 'Hung' and 'trans.' Taylor Swift's song topped the profile music list, while Beyoncé’s album was the most popular. Additionally, a new feature, Boost, increased profile visibility significantly, resulting in nearly 10x more views and 5x more chats for users.

Positive

• Introduction of the Boost feature increased user engagement: AVG VIEWED ME WITH BOOST: 233 views, AVG CHATS RECEIVED WITH BOOST: 85 chats.
• GRINDR UNWRAPPED report showcases user engagement and cultural relevance, enhancing brand visibility.

Negative

• None.

The app’s flirty annual activity report says “Well, yes!” and highlights global behavior trends alongside vital data points like which countries have the highest percentage of tops, bottoms, and sides, oh my!

Grindr also surveyed 10,000 users around the world on their top queer pop culture moments of the year.

WEST HOLLYWOOD, Calif.--(BUSINESS WIRE)-- Grindr is giving this holiday season with GRINDR UNWRAPPED, their annual, informal report on what Grindr users loved for themselves and for the culture in the past year.

(Graphic: Business Wire)

The report has two parts. First, Grindr uses anonymous, aggregated data to highlight insights about their users such as which cities have the most active Grindr users (hint: it's a certain district somewhere), the busiest time of day globally on the app (9pm) and the most explored countries (hint: c’est bon). Second, Grindr also surveyed 10,000 users on their favorite queer pop culture of 2022. The full report launches today at https://www.unwrapped.grindr.com/ and can be found in-app for Grindr’s millions of users.

“It hasn’t been the easiest year for our community – we’ve had high highs with moments like the passing of the Respect for Marriage Act and Grindr going public, and plenty of low lows with increased transphobic and homophobic legislation and atrocities like the shooting at Club Q,” said Alex Black, Grindr’s Director of Marketing. “GRINDR UNWRAPPED this year is a fun, authentic reflection of what our users got up to and got into in 2022, and we’re glad to help add some levity to the end of year madness.”

Some notable stats include:

• Users in Washington, D.C. can now claim they're the most active on the app
• “Hung,” “trans,” and “feet” were the three most searched profile tags
• Taylor Swift claimed Top Profile Song with “All Too Well (10 Minute Version)” while Beyoncé reigned supreme with Top Album (“Renaissance” … heard of it?)

New this year, Grindr added a section about its popular feature: Boost. Boost puts Grindr users’ profiles in the spotlight for an hour of increased chats and views. On average, users received nearly 10x more views and 5x more chats when using Boost:

• AVG VIEWED ME WITHOUT BOOST: 29 views
• AVG VIEWED ME WITH BOOST: 233 views
• AVG CHATS RECEIVED WITHOUT BOOST: 16 chats
• AVG CHATS RECEIVED WITH BOOST: 85 chats

GRINDR UNWRAPPED is the latest in a series of projects exploring new ways to help keep Grindr users connected. It follows Grindr’s 2022 Emmy-nominated original web series Bridesman, multi-city, in-person Valentine’s Day and Pride events, and the launch of My Tags, which let’s users share what they’re into and search for others based on interests.

ABOUT GRINDR

With roughly 11 million monthly active users in virtually every country in the world in 2021, Grindr has grown to become a fundamental part of the LGBTQ community since its launch in 2009. Grindr continues to expand its ecosystem to enable gay, bi, trans and queer people to connect, express themselves, and discover the world around them. Grindr is headquartered in West Hollywood, California. The Grindr app is available on the App Store and Google Play. For more information about Grindr, please visit the Grindr’s investor relations website at: https://www.investors.grindr.com/.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221222005143/en/

Media Contact:

press@grindr.com

Source: Grindr Inc.

FAQ

What is the GRINDR UNWRAPPED report?

The GRINDR UNWRAPPED report is Grindr's annual activity report highlighting user insights and queer pop culture moments.

What notable insights were revealed in the 2022 Grindr report?

The report revealed that Washington, D.C. has the most active users, and the most searched profile tags included 'Hung' and 'trans.'

How does the Boost feature work on Grindr?

Boost increases profile visibility on Grindr, leading to nearly 10x more views and 5x more chats during its use.

What were the top music and album on Grindr in 2022?

Taylor Swift's 'All Too Well (10 Minute Version)' was the top profile song, and Beyoncé's 'Renaissance' was the top album.

How many active users does Grindr have?

Grindr had roughly 11 million monthly active users in 2021.