Grindr Accelerates Growth of Its Advertising Business and Expands Its Engineering Team With Two Executive Hires
Grindr Inc. (NYSE:GRND) has announced two key executive hires to accelerate growth and expand its engineering team. Brian Anderson joins as Vice President of Advertising, a newly created position, while Jianrui Wang becomes Head of Data Engineering. Anderson, formerly from YouTube, will focus on driving growth in Grindr's advertising business, leveraging his experience in developing innovative partnerships across media and entertainment. Wang, previously Director of Data Engineering at Peloton Interactive, will provide important data leadership and help expand Grindr's engineering team, particularly in the new Chicago hub.
These strategic hires aim to enhance Grindr's platform, deliver more relevant advertisements, and improve the app experience for its global LGBTQ+ user base. The company is positioning itself to monetize new features and expand its 'global Gayborhood' concept, all while maintaining a privacy-first approach.
Grindr Inc. (NYSE:GRND) ha annunciato due importanti assunzioni dirigenziali per accelerare la crescita e ampliare il proprio team di ingegneria. Brian Anderson entra come Vice Presidente della Pubblicità, una posizione creata di recente, mentre Jianrui Wang diventa il Responsabile dell'Ingegneria dei Dati. Anderson, ex YouTube, si concentrerà sulla crescita del business pubblicitario di Grindr, sfruttando la sua esperienza nello sviluppo di partnership innovative nel settore dei media e dell’intrattenimento. Wang, precedente Direttore dell'Ingegneria dei Dati di Peloton Interactive, fornirà una leadership importante in materia di dati e contribuirà ad espandere il team di ingegneria di Grindr, in particolare nel nuovo hub di Chicago.
Queste assunzioni strategiche mirano a migliorare la piattaforma di Grindr, offrire pubblicità più pertinenti e migliorare l'esperienza dell'app per la sua base globale di utenti LGBTQ+. L'azienda si sta posizionando per monetizzare nuove funzionalità e ampliare il suo concetto di 'Gayborhood globale', mantenendo al contempo un approccio incentrato sulla privacy.
Grindr Inc. (NYSE:GRND) ha anunciado dos contrataciones ejecutivas clave para acelerar el crecimiento y expandir su equipo de ingeniería. Brian Anderson se une como Vicepresidente de Publicidad, un puesto creado recientemente, mientras que Jianrui Wang se convierte en Jefe de Ingeniería de Datos. Anderson, anteriormente en YouTube, se enfocará en impulsar el crecimiento del negocio publicitario de Grindr, aprovechando su experiencia en el desarrollo de asociaciones innovadoras en los medios y el entretenimiento. Wang, anteriormente Director de Ingeniería de Datos en Peloton Interactive, proporcionará un liderazgo importante en materia de datos y ayudará a expandir el equipo de ingeniería de Grindr, especialmente en el nuevo centro de Chicago.
Estas contrataciones estratégicas tienen como objetivo mejorar la plataforma de Grindr, ofrecer anuncios más relevantes y mejorar la experiencia de la aplicación para su base de usuarios LGBTQ+ global. La compañía se está posicionando para monetizar nuevas funciones y expandir su concepto de 'Gayborhood global', todo mientras mantiene un enfoque centrado en la privacidad.
Grindr Inc. (NYSE:GRND)가 성장을 가속화하고 엔지니어링 팀을 확장하기 위해 두 명의 주요 임원 채용을 발표했습니다. 브리안 앤더슨이 새로운 직책인 광고 부사장으로 합류하며, 젠루이 왕은 데이터 엔지니어링 책임자가 됩니다. 이전에 유튜브 소속이었던 앤더슨은 미디어와 엔터테인먼트 분야에서 혁신적인 파트너십을 개발한 경험을 바탕으로 Grindr의 광고 사업 성장에 집중할 예정입니다. 이전에 Peloton Interactive의 데이터 엔지니어링 이사였던 왕은 중요한 데이터 리더십을 제공하고 특히 시카고의 새로운 허브에서 Grindr의 엔지니어링 팀을 확장하는 데 도움을 줄 것입니다.
이러한 전략적 채용은 Grindr의 플랫폼을 개선하고, 보다 관련성 높은 광고를 제공하며, 전 세계 LGBTQ+ 사용자들에게 앱 경험을 향상시키는 것을 목표로 합니다. 회사는 새로운 기능을 수익화하고 '글로벌 게이보hood' 개념을 확장하면서도 개인 정보 보호 우선 접근 방식을 유지하기 위해 자리를 잡고 있습니다.
Grindr Inc. (NYSE:GRND) a annoncé deux nominations exécutives clés pour accélérer sa croissance et élargir son équipe d'ingénierie. Brian Anderson rejoint en tant que Vice-Président de la Publicité, un poste nouvellement créé, tandis que Jianrui Wang devient Responsable de l'Ingénierie des Données. Ancien de YouTube, Anderson se concentrera sur la croissance de l'activité publicitaire de Grindr, tirant parti de son expérience dans le développement de partenariats innovants dans les médias et le divertissement. Wang, auparavant Directeur de l'Ingénierie des Données chez Peloton Interactive, apportera un leadership précieux en matière de données et aidera à élargir l'équipe d'ingénierie de Grindr, en particulier dans le nouveau pôle de Chicago.
Ces recrutements stratégiques visent à améliorer la plateforme de Grindr, à fournir des publicités plus pertinentes et à améliorer l'expérience de l'application pour sa base d'utilisateurs LGBTQ+ mondiale. L'entreprise se positionne pour monétiser de nouvelles fonctionnalités et développer son concept de 'Gayborhood mondiale', tout en maintenant une approche axée sur la confidentialité.
Grindr Inc. (NYSE:GRND) hat zwei wichtige Führungskräfte eingestellt, um das Wachstum zu beschleunigen und sein Ingenieurteam zu erweitern. Brian Anderson tritt als Vizepräsident für Werbung ein, eine neu geschaffene Position, während Jianrui Wang Leiter der Dateningenieurwissenschaft wird. Anderson, der zuvor bei YouTube tätig war, wird sich auf das Wachstum von Grindrs Werbegeschäft konzentrieren und dabei seine Erfahrung in der Entwicklung innovativer Partnerschaften in den Bereichen Medien und Unterhaltung nutzen. Wang, zuvor Direktor der Dateningenieurwissenschaften bei Peloton Interactive, wird wichtige Datenführerschaft bieten und helfen, Grindrs Ingenieurteam, insbesondere im neuen Büro in Chicago, zu erweitern.
Diese strategischen Einstellungen zielen darauf ab, Grindrs Plattform zu verbessern, relevantere Werbung bereitzustellen und das App-Erlebnis für die globale LGBTQ+-Benutzerschaft zu verbessern. Das Unternehmen positioniert sich, um neue Funktionen zu monetarisieren und das Konzept der 'globalen Gayborhood' zu erweitern, während es gleichzeitig einen auf Privatsphäre ausgerichteten Ansatz beibehält.
- Creation of new VP of Advertising position to drive growth in advertising business
- Hiring of experienced executives from major tech companies (YouTube, Peloton)
- Expansion of engineering team with new hub in Chicago
- Focus on monetizing new features and functionality
- Emphasis on privacy-first approach in advertising
- None.
Anderson, who will be responsible for driving the growth of Grindr’s advertising business, is a seasoned leader in identifying and developing innovative partnerships across media and entertainment businesses. Anderson joins Grindr from YouTube, where he served as Global Head of Music and Podcasts in the company’s Advertising Solutions business, spending over a decade developing groundbreaking collaborations that engaged customers while driving monetization and supporting the artist and creator ecosystem. Earlier, Brian held several strategic roles at YouTube including on its US Agency Sales and internal creative teams. Prior to YouTube, Brian managed sales development at Bloomberg, enabling the company to attract new advertisers looking to engage with its audiences.
With its new Vice President of Advertising position, Grindr is expanding its potential to serve the diverse preferences of its users by delivering the most relevant advertisements possible in a privacy-first way. Reporting to CFO Vanna Krantz, Anderson joins the company as it looks to monetize features and functionality that bring value to its users and expand its platform to deliver the global Gayborhood in their pockets.
“I am incredibly excited to welcome Brian to accelerate growth in Grindr’s advertising business,” said Grindr CFO Vanna Krantz. “His leadership and experience in transforming the ways that media and entertainment brands engage with their audiences will be crucial in establishing critical partnerships, delivering an enhanced advertisement experience for our users, and growing this important business line for Grindr.”
Wang is an experienced data engineering leader with a proven track record of building and leading teams that drive innovation for technology companies. Wang most recently served as Director of Data Engineering at Peloton Interactive, joining the company before its public offering and advancing to eventually manage divisions focused on data analytics and infrastructure initiatives that enabled a data-driven enterprise. Wang earlier served as a Senior Software Engineer at Datameer, building cloud-based SaaS for Big Data analytics and leading recruiting and scaling efforts for the company’s Cloud division. Prior to Datameer, Wang held senior engineering roles at Ladders and Syncsort, designing and implementing several new products to support data integration and enterprise efficiency.
Reporting to Grindr’s SVP of Engineering Joel Keating, Wang will provide crucial data leadership as Grindr continues to strengthen its product to serve a rapidly growing and global user base. He will also be instrumental in expanding Grindr’s engineering team, based out of its new hub in
“Jerry is a seasoned data leader who brings a wealth of experience working at innovative technology companies,” said Grindr SVP of Engineering Joel Keating. “I look forward to working with him closely to scale our Engineering division in
About Grindr Inc.
With more than 13.7 million monthly active users, Grindr has grown to become the Global Gayborhood in Your Pocket, on a mission to make a world where the lives of our global community are free, equal, and just. Available in 190 countries and territories, Grindr is often the primary way for its users to connect, express themselves, and discover the world around them. Since 2015 Grindr for Equality has advanced human rights, health, and safety for millions of LGBTQ+ people in partnership with organizations in every region of the world. Grindr has offices in
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Source: Grindr Inc.
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