Light up your run with the Garmin Forerunner 165 Series, easy-to-use GPS running smartwatches with vibrant AMOLED displays

Rhea-AI Summary

Garmin introduces Forerunner 165 Series smartwatches with personalized training plans, advanced fitness metrics, and wellness insights. The devices offer features like AMOLED display, adaptive training plans, wrist-based running power, music storage, and Garmin Pay contactless payments.

Insights

Market Research Analyst

Garmin's introduction of the Forerunner 165 Series represents a strategic move to capture a broader segment of the fitness wearables market. By offering a mix of affordability and advanced features, such as personalized adaptive training plans and AMOLED displays, Garmin is positioning itself to appeal to both entry-level and experienced athletes. This product launch could stimulate sales growth and enhance brand loyalty, which are critical factors for Garmin's revenue stream and market share expansion.

From a market perspective, the differentiation of the Forerunner 165 and Forerunner 165 Music models caters to varying consumer preferences, potentially increasing market penetration. The integration of Garmin Pay and music storage options aligns with the trend of multifunctional devices, reducing the need for additional gadgets and streamlining the user experience. The impact on Garmin’s stock could be positive if these features lead to a higher adoption rate among consumers.

Financial Analyst

Garmin's pricing strategy for the Forerunner 165 Series is notable, with the non-music model set at $249.99 and the music variant at $299.99. This pricing reflects a competitive stance in the wearables market, where price sensitivity can significantly influence consumer choice. The financial implications for Garmin include potential uplift in margins if the cost of integrating these new features does not proportionately exceed the pricing premium. Investors should monitor the sales performance of these models as indicators of Garmin's ability to maintain profitability while expanding its product lineup.

Additionally, the emphasis on health and wellness tracking could capitalize on the growing consumer health consciousness, which may drive long-term growth. The longevity of the product's battery life in both smartwatch and GPS mode is a strong selling point that could reduce churn and encourage repeat purchases, directly impacting Garmin's recurring revenue potential.

Consumer Technology Analyst

The Forerunner 165 Series' feature set, which includes advanced metrics like wrist-based running power and dynamics, training effect and Pulse Ox, showcases Garmin's commitment to innovation in the sports technology space. The integration of these features, typically found in higher-end models, into a more affordable product line could disrupt the market by raising consumer expectations for what constitutes a mid-range smartwatch.

Furthermore, the addition of lifestyle features such as sleep score and menstrual cycle tracking reflects a holistic approach to wellness that extends beyond traditional fitness metrics. These features may not only influence purchasing decisions but also user engagement, as they encourage daily wear and interaction with the device, potentially increasing Garmin's data analytics capabilities and customer insight acquisition.

Newest Forerunners add personalized training plans, advanced fitness metrics, wellness insights and more at an exceptional value

OLATHE, Kan., Feb. 20, 2024 /PRNewswire/ -- Garmin (NYSE: GRMN) today announced the Forerunner^® 165 Series, affordable GPS running smartwatches that help athletes of all skill levels meet their goals with personalized adaptive training plans plus popular health and fitness metrics—all on a bright AMOLED display. Available in two models, Forerunner 165 and Forerunner 165 Music, the latest additions to Garmin's pace-setting lineup of running smartwatches boast easy-to-read full-color displays, responsive touchscreens and a traditional 5-button design. With fast and easy access to everyday health features, advanced training metrics, recovery insights, smart notifications and more, runners can track their progress without sacrificing battery life; both models get up to 11 days of battery life in smartwatch mode and up to 19 hours in GPS mode.

"Whether you're looking to complete your first 5K or set a new PR, the Forerunner 165 Series is here to help you through every step of your running journey. With personalized training plans, advanced running and recovery metrics, and 24/7 wellness monitoring, these user-friendly smartwatches include impressive tools to help you cross the finish line." –Dan Bartel, Garmin Vice President of Global Consumer Sales

Features to love on the Forerunner 165 Series

Packed with Garmin's signature health, fitness and connected features, the Forerunner 165 Series is ready to take training to the next level.

• AMOLED Display: View training stats, recovery insights, smart notifications and more on a vibrant, 1.2-inch AMOLED display.
• Race Adaptive Training Plans: Receive training tips, personalized daily suggested workouts and completion time predictions based on race details entered into the Garmin Connect^™ app.
• Wrist-Based Running Power and Dynamics: View real-time power and measure crucial running metrics, like cadence, stride length and ground contact time – all from the wrist – to help improve running form.
• Training Effect: See how workouts are affecting fitness and understand benefits from training runs and workouts.
• Courses: Create or find existing courses in the Garmin Connect app and from third-party platforms, then sync them directly to the watch.
• Additional Activity Profiles and Workouts: Stay active with more than 25 activity profiles, including trail running, open water swimming, pickleball, tennis and more, plus new workouts for strength, HIIT, cardio, yoga and Pilates.
• Morning Report: Start the day off right with a customizable report that provides an overview of last night's sleep¹ and the day's training outlook, alongside HRV (heart rate variability) status and weather.
• Pulse Ox: Track blood oxygen saturation while awake or asleep².
• Sleep Monitoring and Sleep Score: Every morning, receive a personalized score for last night's sleep, view the different sleep stages and gain insights for improved sleep quality.
• Nap Detection: Automatically track or log naps to see how they may benefit the body and the suggested time and duration they should be.
• Music Storage: Download songs and playlists from Spotify^®, Deezer or Amazon Music accounts³ for phone-free listening with wireless headphones⁴ (available only on Forerunner 165 Music).
• Audio Prompts: Follow guided workouts or hear performance alerts with wireless headphones connected to the watch (available only on Forerunner 165 Music).
• Garmin Pay^™ Contactless Payments: Breeze through select checkout lines and transit systems through participating providers⁵.

VIDEO: See how the Forerunner 165 Series can help you light up your running goals.

Race day ready

No matter the distance, the Forerunner 165 Series has the tools to help runners crush their next PR by monitoring pace, distance, wrist-based heart rate¹, VO2 max and more. Those training for their next race can take advantage of several different adaptive training plan options: Either enter the race information into the Garmin Connect calendar and receive race training plans that adapt after every run to match performance and recovery, or use free Garmin Coach 5K, 10K and half-marathon plans created by expert coaches. Runners can also take advantage of personalized daily suggested workouts that adapt after every run to match performance and recovery. And to prepare for their ideal race day strategy, PacePro^™ provides runners with grade-adjusted pacing guidance based on course elevation and personal pacing preferences.

Around-the-clock wellness tracking

Before, during and after a workout, the Forerunner 165 Series is designed to track overall well-being 24/7. Keep track of heart rate right from the wrist, plus sleep and stress tracking, and more. Body Battery™ energy monitoring can help track the body's energy levels to find the best times for activity and rest, and even provide insights on how sleep, naps, activities and stress impact energy levels. Fitness age can estimate how fit runners are compared to their actual age—acting as a helpful reminder to stay active and make healthy choices. The Forerunner 165 Series also includes women's health tracking features, letting users track their menstrual cycle and pregnancy while also getting exercise and nutrition education.

Stay connected

For life on the go, the Forerunner 165 Series lets users receive emails, texts and alerts when paired with their compatible iPhone^® or Android^™ smartphone. Safety and tracking features can help provide peace of mind; for example, when the watch is paired to the Garmin Connect smartphone app, a message with the user's name and location (if available) can be sent to pre-selected emergency contacts if an incident is detected⁶. Users can also download apps, watch faces and more from the Connect IQ™ Store right on the watch, or find more options in the smartphone app.

Available now, the Forerunner 165 has a suggested retail price of $249.99 while the Forerunner 165 Music is $299.99.

Engineered on the inside for life on the outside, Garmin products have revolutionized life for runners, cyclists, swimmers and athletes of all levels and abilities. Committed to developing technology that helps people stay active and elevate performance, Garmin believes every day is an opportunity to innovate and a chance to beat yesterday. Visit the Garmin Newsroom, email our media team, connect with @garminrunning on social, or follow our blog.

¹ Activity tracking accuracy.
² This is not a medical device and is not intended for use in the diagnosis or monitoring of any medical condition; see Garmin.com/ataccuracy. Pulse Ox is not available in all countries.
³ Premium subscription required.
⁴ Not included.
⁵ View current supported country, payment network and issuing bank information.
⁶ When paired with a compatible smartphone; see Garmin.com/ble. For safety and tracking features requirements and limitations, see Garmin.com/safety.

About Garmin International, Inc. Garmin International, Inc. is a subsidiary of Garmin Ltd. (NYSE: GRMN). Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. Garmin and Forerunner are registered trademarks and Garmin Connect, Garmin Pay, PacePro, Body Battery and Connect IQ are trademarks of Garmin Ltd. or its subsidiaries. Apple is a trademark of Apple Inc., registered in the U.S. and other countries. Android is a trademark of Google LLC. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.

Notice on Forward-Looking Statements:
This release includes forward-looking statements regarding Garmin Ltd. and its business. Such statements are based on management's current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 31, 2022, filed by Garmin with the Securities and Exchange Commission (Commission file number 0001-411180). A copy of such Form 10-K is available at http://www.garmin.com/aboutGarmin/invRelations/finReports.html. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.

Media Contacts:
Stephanie Schultz and Natalie Miller
913-397-8200
media.relations@garmin.com

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SOURCE Garmin International, Inc.

FAQ

What is the name of the new Garmin smartwatch series introduced?

The new Garmin smartwatch series introduced is called the Forerunner 165 Series.

What are some key features of the Forerunner 165 Series smartwatches?

Key features of the Forerunner 165 Series smartwatches include AMOLED display, adaptive training plans, wrist-based running power, music storage, and Garmin Pay contactless payments.

What is the battery life of the Forerunner 165 Series smartwatches?

Both models of the Forerunner 165 Series offer up to 11 days of battery life in smartwatch mode and up to 19 hours in GPS mode.

What are the different training metrics available on the Forerunner 165 Series smartwatches?

The Forerunner 165 Series smartwatches offer metrics like training effect, courses, additional activity profiles, morning report, pulse ox tracking, sleep monitoring, and sleep score.

How can users track their overall well-being with the Forerunner 165 Series smartwatches?

Users can track their overall well-being with the Forerunner 165 Series smartwatches by monitoring heart rate, sleep, stress, body battery energy levels, fitness age, and women's health tracking features.

What is the price of the Forerunner 165 and Forerunner 165 Music smartwatches?

The Forerunner 165 is priced at $249.99, while the Forerunner 165 Music is priced at $299.99.